H Plus representing Tourism Australia in South Korea
6 August 2018
Tourism Australia has changed the way it operates in South Korea by refocusing its efforts on trade activities and moving to a representation agency agreement.
H Plus is now responsible for representing Tourism Australia to travel industry stakeholders in South Korea as well as forging relationships with the trade partners and tour operators who sell travel to Australia.
H Plus will also provide support and training for the Aussie Specialist Program to equip front line travel sellers with the knowledge and skills to sell Australia.
The work will be directed from H Plus’ office in Seoul led by account director Jinha Joh and supported by Aussie Specialist Program trainer Joo Heui Lee. Tourism Australia closed its office in Seoul on 3 August.
“Jinha has worked in the travel industry over many years and will be a great addition to our trade marketing efforts” said Andrew Hogg Regional General Manager North Asia, Tourism Australia.
Tourism Australia shifted its focus in South Korea to a distribution model after the reviewing of fund allocation in the markets to achieve the greatest impact for Australia tourism and commenced the tender process for representation in May 2018.
In the 12 months to March 2018 Australia welcomed 303,800 visitors from South Korea who spent A$ 1.6 billion. There are currently 19 flights per week from South Korea to Australia.