Premium adventures down under promoted to trade and media
24 October 2018
Some of Australia's best adventures were showcased to key buyers and media from the Americas, the UK and Europe at the Adventure Travel Trade Association's (ATTA) Adventure Travel World Summit in Tuscany last week.
Tourism Australia was joined at the summit by representives from South Australia, the NT and Tasmania as well as three of Australia's Signature Experiences collectives; Australian Wildlife Journeys, Great Walks of Australia and Discover Aboriginal Experiences.
Tourism Australia was a keynote sponsor of the event and shared the latest iteration of the Dundee campaign which launched in the US last week. For more information on Tourism Australia's ATTA partnership contact Sarah Polster.