Tourism Australia and China Southern Airlines sign partnership agreement
19 September 2018
The largest carrier between mainland China and Australia, China Southern Airlines, and Tourism Australia have signed a three-year deal to develop the business event travel sector in China.
Each party will make a substantial investment into developing marketing campaigns and promotional activities in China which saw more than 100,000 business event travellers contributing A$591 million to Australia in 2017.
Tourism Australia also recently announced its major incentive showcase for the China market - the Business Events Australia Greater China Showcase – will be held in Australia for the first time this coming November with more than 60 Greater China buyers and media expected to attend.