Tourism Australia’s international youth campaign continues
Extracted from Essentials Newsletter 28 February 2018
Tourism Australia’s youth campaign, Aussie News Today, has been boosted this month with new key distribution partners Student Universe (UK), HM Touristik (Germany), STA Travel (France) and Go Study Australia (Italy) coming on board.
To date the campaign has reached over 21 million potential young travellers in the UK, Germany, France and Italy with over five million video views recorded in the first wave of activity.
Aussie News Today is a socially-led campaign with dedicated Aussie News.