Travellers enticed by Australia’s unique experiences
17 July 2019
Following the rollout of Tourism Australia’s UnDiscover Australia campaign across South East Asia, the recent Malaysia International Travel Fair in Penang saw a surge in interest from travellers enquiring about and booking lesser known destinations and experiences in Australia.
More than 50,000 visitors attended the fair, which provides visitors with a range of travel packages.
Bookings to Australia jumped 10 per cent on last year with a particular increase in interest for regional experiences including Canberra and for self-drive holidays in Tasmania.
The UnDiscover Australia campaign, launched in September 2018, aims to challenge stereotypes of Australia among South East Asian travellers by shining a spotlight on some of our more unique and unusual tourism offerings.