UK agents battle it out in ‘Great Australian Challenge’
9 May 2018
Tourism Australia and Philippine Airlines (PAL) hosted a ‘Great Australian Challenge’ trivia night in London last week to help local travel agents build their destination knowledge.
The fun night saw 17 teams battle it out with Audley Travel claiming the grand prize of free return flights to Australia with PAL for the entire team.
Tourism Australia’s Regional General Manager for the UK and Northern Europe, Denise von Wald, said the challenge was a great way to engage front line travel sellers and help them sell Australia effectively.
In 2017, the UK was Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor spend and second largest for visitor nights. In 2017 the UK was also Australia’s second largest market for regional dispersal.