US planners experience Australia
2 October 2019
Business Events Australia hosted six US business events planners on an educational visit to the Whitsundays and Sydney.
Held in partnership with Arinex, The DMC Group and United Airlines, the educational provided planners with the opportunity to experience first-hand Australia’s business events offering, including the newly refurbished InterContinental Hayman Island Resort.
The US is Australia's highest yielding market for business events, currently worth $800 million annually.
Overall, international business events inject $5 billion into the Australian economy with over one million arrivals in the 12 months to March 2019.