Virtuoso Forum provides Aussie inspiration
17 February 2021
Tourism Australia’s Partnership and Distribution team met recently with more than 30 senior travel industry leaders at the Virtuoso Forum, held virtually by global luxury travel network Virtuoso.
Held from 3 to 4 February, the forum provided an opportunity for Tourism Australia to gain valuable market and consumer insights, with many agency leaders commenting how Australia’s nature-based experiences and uncrowded landscapes will attract clients when they are ready to travel again.
Australia’s handling of COVID-19 and the positive associations around safety and security along with the announcement of vaccine availability has also led to an increase in forward bookings.