Don’t Go Small. Go Australia
On 13 February 2022, Tourism Australia launched a new campaign internationally to encourage travellers to book their next big holiday to Australia.
With international borders reopening to all fully vaccinated tourists and other visitors from 21 February 2022, the Don’t Go Small. Go Australia campaign is being rolled out to remind travellers of all the incredible experiences that await them in Australia.
The campaign will run across TV, print, digital and social channels in key markets and feature some of Australia’s most iconic destinations and experiences.
Come and Say G’Day - Don’t Go Small. Go Australia will run in Germany, France, Italy, and Canada as well as the USA and UK. The campaign will build on the successful public relations blitz that supported the border reopening announcement, with tactical placements in landmark sites in New York, London and Paris. To convert interest into bookings, Tourism Australia has also published inspiring and up-to-date travel information on Australia.com, which will be supported with offers from global partners.
