Essentials 19 June 2013

Articles in Tourism Australia's e- Newsletter include:Best Jobs finalists gear up for winners announcement, Australian road trip movie to target Asia, Great Aussie Sale hits the UK, One voice campaign sells NT and NSW to German visitors, And the winners are ... Ozcars Awards in Italy, City and coast on show to UK business events buyers, Tourism Australia Stakeholder survey, Maximising India’s tourism potential.

The Best Jobs in the World

Tourism Australia has teamed up with industry and State and Territory tourism partners in a A$4 million campaign targeting the international youth market - a segment which last year contributed nearly A$12 billion in tourism spending and a quarter of all Australia's international visitors.

There's nothing like Australia

After three successful years in market, Tourism Australia has evolved its global 'There’s nothing like Australia' consumer marketing campaign, with new advertising creative. Find out more about this next phase of the campaign.

       

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Maximising India’s tourism potential – looking forward to 2020

One year on from the launch of Tourism Australia’s India 2020 strategic plan, India has moved into the top 10 inbound markets for Australia. The number of Indian leisure visitors into Australia also rose by 16 per cent, and the overnight expenditure of these visitors grew by 22 per cent for the year ending December 2012.

Essentials 19 June 2013

Articles in Tourism Australia's e- Newsletter include: Best Jobs finalists gear up for winners announcement, Australian road trip movie to target Asia, Great Aussie Sale hits the UK, One voice campaign sells NT and NSW to German visitors, And the winners are ... Ozcars Awards in Italy, City and coast on show to UK business events buyers, Tourism Australia Stakeholder survey, Maximising India’s tourism potential.

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Markets and Statistics

Markets

Markets-Home-tile

To achieve the Tourism 2020 Strategy, Tourism Australia will focus the majority of its global marketing resources on markets which represent the greatest potential for tourism growth to 2020.

Statistics

Home-tile-Stats

Tourism Australia provides research services to the industry through consumer and market insights, plus tourism, aviation and economic analysis. We are responsible for identifying and understanding the needs and drives for consumer segments that give the greatest return on investment.

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There’s nothing like promoting your product overseas

Aussie Specialist travel sellers are hungry for knowledge on Australian travel products and services and want to be updated with suggestions that can help them design itineraries. Get involved with the Aussie Specialist Program

T-QUAL Accreditation

The Australian Government’s quality framework for the tourism industry that assesses and supports quality assurance schemes and endorses their members with its symbol of quality, the T-QUAL Tick.

Australia’s National Landscapes

A partnership between tourism and conservation, identifying the best destinations to experience Australia’s outstanding nature and culture.