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Working at Tourism Australia

Why work with us?

The benefits of working with Tourism Australia are numerous:

  • Gain experience and insight into the marketing and research of the tourism industry
  • Work with passionate, dedicated, fun teams
  • Parental leave
  • Career break leave
  • Competitive superannuation
  • Flexible working arrangements
  • Learning and development opportunities
  • Health & Well Being program

Living the 'TA Way'

At Tourism Australia we are passionate about Australia and promoting its many unique attributes to the world. The 'TA Way' is about creating a strong, healthy and positive culture at Tourism Australia:

United – we are one team

  • Value relationships
  • Communicate openly
  • Respect others' opinions
  • Be inclusive and fair

Positive – we are optimistic

  • Believe in ourselves and each other
  • Nurture talent
  • Look for opportunities to develop
  • Be welcoming

Genuine – we are authentic

  • Believe in what we do
  • Act with integrity at all times
  • Accept responsibility
  • Offer constructive solutions

Commercial – we deliver results

  • Ensure we add value
  • Engage with risk and have confidence in our judgement
  • Commit to excellence
  • Think strategically at all levels

Innovative – we are creative thinkers

  • Try new and daring ideas
  • Learn from our successes and failures
  • Collaborate globally
  • Look for opportunities to improve


Tourism Australia Initiatives

Some of the recent fun events and charity fundraisers Tourism Australia staff have participated in:

Paddy Pallin

Team TA was represented at the Paddy Pallin Urban Series on Saturday, 25 November 2017, for the second year running. There were 12 TA representatives who took part in the event. Paddy Pallin Urban Series – part adventure race, part scavenger hunt and part amazing race – took 250 teams in total through the heart of the city. Thanks to the Sydney team for their support of R U Okay, a suicide prevention charity in Australia.  

Ice Bucket Challenge

Tourism Australia Managing Director John O'Sullivan responded to the Canadian Tourism Commission's call to brave the ice bucket challenge in Sydney in September to raise awareness and funds for Motor Neuron Disease (MND) – a serious degenerative nerve disease that claims two Australian lives every day. Filmed against a backdrop of the Sydney Opera House and Harbour, a koala and kangaroo delivered the drenching to Mr O'Sullivan who, despite chilly temperatures in Sydney of no more than 18C, said it was a "great cause" and he was only too happy to lend his support.

Harmony Day

On 21 March, TA teams across the globe hosted a morning tea to celebrate the multiculturalism that is TA. The Sydney team also took this opportunity to raise money for AIME - the Australian Indigenous Mentoring Experience and all the great work they are doing. 

TA's Great Book Swap

In September 2017, our TA teams in Malaysia, Singapore, Sydney and Shanghai held a Great Book Swap which aimed to raise awareness and funds for the Indigenous Literacy Foundation by swapping books for donations. The Indigenous Literacy Foundation aims to reduce the disadvantage experienced by children in remote Indigenous communities across Australia, by lifting literacy levels and instilling a lifelong love of reading. 

There's Nothing like Working at Tourism Australia