Welcome to Tourism Australia's corporate website
News and information for Australian tourism businesses and international media
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Delivering its first bulletin from the top of the Sydney Harbour Bridge, Tourism Australia has launched a dedicated, tongue-in-cheek news channel serving up good news stories from across Australia as part of a new $5 million youth campaign.
Since 2010 Tourism Australia’s global consumer marketing campaign, ‘There’s nothing like Australia’, has built strong appeal with the youth market internationally.
The first four BuzzFeed Mates arrived Down Under for the launch of Aussie New Today on Friday 6 October 2017.
Australia welcomed 8.7 million international visitors in the year ending August 2017, up 8.2%.
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International visitors to Australia spent a record $40.6 billion in the year to June 2017, up 7%.
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Tourism Australia undertakes consumer marketing and industry development activity in 16 core markets.
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Industry Events
Australian tourism industry events calendar
As an outcome of the Distribution 2020 review, Tourism Australia has developed a one-stop resource of trade activities centered on the promotion of Australia.
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Australian Tourism Exchange 2018 (ATE18)
More than 800 leading international tourism buyers gathered on the Gold Coast for the 37th annual Australian Tourism Exchange (ATE).
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Industry briefing presentations and webinars archive
Watch presentations from industry briefings and recent webinars hosted by Tourism Australia.
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Tools for industry
Working with Tourism Australia
Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business. Find out more here.
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Using social media
Tourism Australia's Social media program focuses on starting conversations about Australia through key platforms like Instagram, Twitter and Facebook. Find out more.
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Tourism export toolkit
Tourism Export Toolkit (TExT) is your introductory guide to inbound tourism in Australia. Find out more.
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Hosting international media
Tourism Australia works closely with the Australian tourism industry to host between 800 and 1,000 media representatives from almost 30 countries each year.
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Getting on Australia.com
Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.
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Tools for media
Resources for media
International Media Hosting Program
Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.
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Friends of Australia
Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.
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