Business events comprises the segments of corporate meetings, incentives, conventions and exhibitions. This important sector was commonly represented by the acronym MICE, MC&I or M&C, however is increasingly referred to as business tourism or business events.

The business events sector is generally regarded as one of the highest yielding inbound tourism segments because of the high per-delegate spend. The business events sector has substantially grown over recent years. While there is strong international and national competition, business events is projected to provide increased opportunities for the Australian tourism industry over the next ten years, with strong appeal across all key markets.

The role of Tourism Australia in business events is to position Australia as a unique, desirable and achievable destination for meetings, incentives, conventions and exhibitions.

This section provides information on Tourism Australia's business events activities and opportunities on how to get involved. Click on the links below for information on:

tea@tourism.australia.com
      Phone +61 2 9360 1111