Marketing Resources Overview

Tourism Australia has a number of resources and opportunities available to assist tourism industry operators target leisure, business events and niche markets. Explore the range of marketing resources and opportunities available by following the below links:

Experience the Opportunities
This publication is the industry’s guide to working with Tourism Australia and outlines the resources, services and programs available. Refer to the online directory to build your own marketing plan.

Planning for Inbound Success
Tools, knowledge and key contacts to help you enter the export tourism market.

Boosting your Bottom-line - Tool Kit Volume 2
Practical tips and handy hints to help you sell Australian Experiences.

Tourism E-kit
A series of tutorials for the Australian tourism industry. Contains info on basic online marketing concepts such as web design and more complex issues, such as online booking systems.

Experience Seeker Video
Watch a short clip about Tourism Australia’s target market, the Experience Seeker.

Making a Splash
Tourism Australia’s guide to working with the media. Contains practical advice on how the media works, how to generate publicity and how to better promote your product.

Market Updates
These reports provide an overview of Tourism Australia’s marketing activities in each of our key tourism markets plus updates on current market conditions and outlooks.

Global Market Monitor
In light of the financial crisis, Tourism Australia developed the Global Market Monitor to provide industry with a detailed report on the conditions and performance of each of the key markets.

essentials e-newsletter
Tourism Australia's weekly e-newsletter that reports on the Australian inbound tourism industry, including global tourism trends, latest research and statistics, marketing opportunities and what's new in Australian tourism.

Trade Marketing Activities
Tourism Australia has a range of trade marketing programs, such as the Aussie Specialist Program, to reach in-market wholesalers and travel agents who sell Australian holidays.

The Youth Market
Tourism Australia is involved in a number of marketing initiatives around the world that specifically target the youth market and working holiday visa makers.

Brand Australia: bringing the brand to life

Brand Australia: using the Brandmark
How to access the Tourism Australia Brandmark.

Images of Australia
Access thousands of still and moving images of Australia using our online Image Gallery.

Tourism Industry Groups and Associations
The who’s who of the tourism industry.

CONTACT US
Tourism Australia's Industry Development team provide the Australian industry with marketing opportunities, strategic insights, advice and information. They are a great point of reference for Tourism Australia’s marketing activities and can advise you on how to develop a balanced marketing plan.

Contact the Industry Development Manager for your State or Territory