Tourism Australia has a number of resources and opportunities available to assist tourism industry operators in targeting leisure, business events and niche markets. Explore the range of marketing resources and opportunities available by clicking on the following links:

Aussie Specialist Program
Australian Experiences
Brand Australia Trademark License Agreement
Consumer Marketing Activities
Destination Campaign
Global Programs 
How to Access International Markets
Image and Video Resources
International Media Relations
Industry Groups and Associations
Marketing Mix Builder 
Planning For Inbound Success
Trade Marketing Activities





Tourism Australia's Industry Liaison Executives (ILE) provide the Australian industry with marketing opportunities, strategic insights, advice and information. They can also assist suppliers in developing their international business and increaseing their exposure to markets worldwide via providing opportunities that target both the consumer and trade networks.

The ILEs are a great point of reference for all Tourism Australia marketing activities and can advise you on developing a balanced marketing plan, which achieves your objectives.

Contact the Industry Liaison Executive for your State or Territory