Through Tourism Australia 's advertising campaigns and public relations programs, we communicate with millions of people around the world to encourage them to travel to Australia. Tourism operators can reach these consumers in a cost-effective way through various Tourism Australia marketing opportunities. There are a range of programs that reach consumers, wholesalers and travel agents who sell Australian holidays including:

australia.com
The new generation australia.com was launched in November 2008 and is the primary call to action for all of Tourism Australia’s marketing activities globally. The new site supports Tourism Australia’s brand campaign and encompasses quarterly seasonal updates with rich and engaging motivational content. For more information on australia.com and how to get involved click here.

work.australia.com
Tourism Australia has developed a dedicated website to give the youth market relevant content in their language, and build engagement online. The Working Holiday Visa website www.work.australia.com is targeted specifically at 18-30 year old school leavers and university students who are potential working holiday makers. For more information click here.

International Publicity Programs
The International Media Relations unit coordinates a global media program, which delivers publicity to Australia and the tourism industry valued at more than $1 billion annually. For more information click here.

Visitor Safety in Australia
The safety and wellbeing of visitors to Australia is a priority for the Australian tourism industry. For more information and downloads about visitor safety in Australia, click here.

Visitor Map of Australia

The Visitor Map of Australia features general motivational information on Australia, travel tips and details on key experiences in each State and Territory (including a map of the capital city). The map also features space on the back for travel agent referral stamps and a referral to www.australia.com for more information. The Tourism Australia branded map is available for industry at a cost of 60cents a copy. For more information on purchasing the visitor map please contact Partnership Marketing on +61 2 9360 1111 or email marketing@tourism.australia.com. If you would like to produce your own branded map please contact Graham Keane at Cartodraft Australia on 0411 345 989 for more details.

Contacting Tourism Australia
For more information on participating in any of these programs or to develop a marketing plan using Tourism Australia's Marketing Mix Builder click here. To contact Tourism Australia email the Partnership Marketing team at marketing@tourism.australia.com or phone +61 2 9360 1111.