Tourism Australia has a range of trade marketing programs to reach in-market wholesalers and travel agents who sell Australian holidays. These programs are designed to educate the travel industry on how to sell Australia and promote the product and itinerary opportunities Australia has to offer. The programs and resources available include:

Aussie Specialist Program
Trade Events
International Trade 'Experiences' Toolkit
Online Content and Images

Aussie Specialist Program 

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the co-operation of the State and Territory Tourism Organisations (STOs). The program is designed to provide travel agents and distributors with the knowledge and skills to sell Australia more effectively.
 
Tourism Australia promotes the qualified Aussie Specialists globally to consumers through marketing programs and directs consumers interested in travelling to Australia to these retail travel agents. The program also provides an opportunity for Australian tourism suppliers to educate the Aussie Specialist network on their product or service.   

Tourism Australia maintains active relationships with the qualified Aussie Specialists through trade events, the online training program, e-newsletters and familiarisation trips to Australia. 

For more information on the program, click here.

Trade Events
Tourism Australia coordinates and participates in a number of international trade shows and events each year to promote Australia as a premier travel destination. The majority of these trade shows and events are held within key international markets bringing together the Australian tourism industry to meet with travel agents and wholesalers from around the world. For more information on participating in trade events go to www.tradeevents.australia.com

International Trade 'Experiences' Toolkit
Tourism Australia has developed an Australian Experiences framework to help give Australia a competitive edge as a global destination. The framework features seven Key Australian Experiences that underpin Brand Australia and all of Tourism Australia's marketing activities globally. Tourism Australia has developed a Toolkit for international trade to help them sell Australia. Access the Toolkit here.

Online Content and Images
Tourism Australia has developed inspirational content and resized images to assit our trade partners in promoting Australia on their websites. The content is ready to simply cut and paste onto a dedicated Australia website page and images have been reduced for online use. To access the online pack, click here.

Contacting Tourism Australia
For more information on participating in any of these programs, click here.

To contact Tourism Australia email the Industry Liaison team at marketing@tourism.australia.com or phone +61 2 9360 1111.