The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the cooperation of the State and Territory tourism organisations. The program is designed to provide travel agents and distributors with the knowledge and skills to sell Australia more effectively. The Aussie Specialist program has won awards for ‘best training program’ in the United Kingdom, Asia and United States of America.
Benefits of the Aussie Specialist program
Tourism Australia promotes the qualified Aussie Specialists globally to consumers through marketing programs and directs consumers interested in travelling to Australia to these retail travel agents. The program also provides an opportunity for Australian tourism suppliers to educate the Aussie Specialist network on their product or service.
Tourism Australia maintains active relationships with the qualified Aussie Specialists through trade events, the online training program, e-newsletters and familiarisation trips to Australia.
By becoming an Aussie Specialist, retail travel agents can gain access to training, resources and the knowledge needed to sell Australia with confidence. The Aussie Specialists are a dedicated group of retail travel agents who are hungry for knowledge on Australian travel products and services, and want ideas and suggestions that can help them design better experiences, improve itineraries and better serve the needs of their clients.
Where is the Aussie Specialist program available?
The Aussie Specialist program is available in the United Kingdom, Europe, North America, Asia, and New Zealand. To find out more on the Aussie Specialist Program for each country above please visit www.specialist.australia.com and select the relevant country.
If you live in a country not listed above please refer to the Aussie Enthusiast Program.
How many Aussie Specialist agents do we have?
At present there are over 11,000 fully qualified Aussie Specialist agents around the world and thousands more in training. Here is a snapshot of the number of qualified Aussie Specialists within some of Tourism Australia’s key markets.
Aussie Specialist Figures as at 30 June, 2009
| Market |
Aussie Specialists |
| UK |
1,969 |
| Ireland |
138 |
| Germany |
1,539 |
| USA |
1,125 |
| Canada |
413 |
| New Zealand |
703 |
| Korea |
231 |
| China |
1,515 |
| Singapore |
120 |
| Malaysia |
117 |
| Hong Kong |
213 |
| Taiwan |
171 |
| India |
414 |
Marketing Opportunities available to trade partners
There are a number of marketing opportunities available for Australian tourism suppliers to educate the Aussie Specialists on their product or service:
• Advertising in the Aussie Specialist e-newsletters;
• Exclusive e-newsletter blasts;
• Online banner advertising on www.specialist.australia.com/america (USA only)
• Brochure mailing to premier agents (USA only);
• Training events;
• Custom Partner Training Modules;
• Travel Club Offers and;
• Agent familiarisation visits;
• Attend Trade shows such as Oztalk and Corroboree to meet the Aussie Specialists
For more information on each of these opportunities, visit the Experience the Opportunities Directory and select the Aussie Specialist marketing opportunity you are interested in. Complete the contact information and submit. A member of the Industry Development team will then be in contact to discuss the opportunity.
Alternatively contact the Industry Development team directly on:
Tel: +61 2 9360 1111
Email: marketing@tourism.australia.com
Aussie Specialist Agent Listing Enquiries:
Tourism Australia cannot provide members of the Travel Industry with a list of Aussie Specialist agents as this information is protected by privacy laws applicable to Australian government agencies. To read our privacy policy, click here.
If you would like to educate the Aussie Specialist agents on your product or service, please visit the Experience the Opportunities Directory for opportunities or contact your local Tourism Australia representative for more information.
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