The youth market continues to be a very important sector for Tourism Australia and a very resilient one with arrivals increasing 6 per cent on last year, representing a third of total arrivals.

Tourism Australia is involved in a number of marketing initiatives around the world that specifically target the youth market and working holiday visa makers.

If you would like further information on the youth market, Tourism Australia has produced the following documents to assist you.

Youth travel trends fact sheet
The Youth Segment:  who are they and how should we communicate with them?

In 2008 Tourism Australia conducted research with the youth market to provide insight into their perceptions towards Australia and the various experiences on offer. To view the results, click here.

For an overview of Tourism Australia’s youth activity, click here to view a copy of Dawn Howell, Manager of Industry Development's presentation to BTAP (Backpacker Tourism Advisory Panel) on 15th June 2009.

To view Australia’s fan page on Facebook: www.facebook.com/Australia 

To start following Australia on Twitter: http://twitter.com/seeAustralia