Developing and maintaining relationships with the media is an integral part of Tourism Australia’s marketing activity. The coverage that is generated by media around the world about Australia helps to keep our country top of mind with potential visitors and inspires them to travel here.

Tourism Australia works with all levels of the Australian tourism industry to generate editorial coverage on Australia throughout the world’s print, broadcast and online media. New angles and stories to stimulate coverage are constantly being sought, researched and presented.

International publicity opportunities are available in all of our key international markets. To capitalise on these opportunities, Tourism Australia coordinates a number of media programs around the world. These activities are designed to complement and add depth to global marketing programs by increasing the awareness and knowledge of Australia through various media channels globally, and initiate a deep and rich conversation.

Tourism Australia also has a number of resources available to assist tourism industry operators in targeting their product to international media.
Tourism Australia Media Programs
Industry Resources