Welcome to one of the greatest promotional opportunities presented to the Australian tourism industry in many years.

This website will show you how you can leverage the phenomenal buzz that will be created as a result of the release of Baz Luhrmann’s Australia, slated to be released in more than 70 countries globally. 

Twentieth Century Fox will support the film with a blockbuster marketing campaign around the world. This marketing alone will reach hundreds of millions of people worldwide. Tourism Australia’s own destination marketing campaign: See the movie. See the country, will create additional excitement about Australia.

Tourism Australia expects that the movie and the supporting promotional activities, will act as a catalyst to motivate people to travel here now and for Australians to rediscover their own country.

Australia also creates an unprecedented window for you to drive your own Australian sales and promotional activities over the next eight to ten months.

What is "Australia" the movie?

Australia the movie Tourism Toolkit

Official movie website