Tourism Australia aims to influence people to travel to and within Australia, to maximise tourist spend and visitation throughout the country and deliver real economic benefits to regional areas, as well as major cities. Operating in 23 markets via 15 offices across the world, Tourism Australia focuses its efforts on tourism markets offering the best opportunities for Australia’s $81 billion tourism industry.
Working closely with industry partners and the State and Territory Tourism Associations, Tourism Australia conducts a range of consumer and trade marketing activities. The level and type of activities vary according to Tourism Australia’s focus and objectives within each market.
To better understand Tourism Australia's key international markets, a range of information and resources to develop knowledge, improve marketing and gain valuable insights into the international traveller is available. Click on the links below for country specific information.
To extend Australia’s reach in international markets where Tourism Australia does not have an active presence the Aussie Enthusiast program has been developed, in conjunction with Austrade. The program recognises the contribution of industry in these markets and seeks to enhance their contribution to the export tourism industry in Australia. For more information on the Aussie Enthusiast program click here.
Tourism Australia prepares monthly reports on our key tourism markets to provide an overview of Tourism Australia’s marketing activities as well as an update on current market conditions and outlooks. To access the reports, click here. |
