Latest Media Releases

Partners lining up to get behind Australia's new youth campaign

Australia’s push to encourage more young international travellers Down Under and take advantage of the country’s Working Holiday Maker (WHM) program is gathering momentum, with industry and travel partners lining up to get involved in Tourism Australia’s new $10m global youth campaign.

Phillipa Harrison to lead Tourism Australia's International network

Tourism Australia has confirmed the appointment of Phillipa Harrison as its new Executive General Manager of International, where she will oversee a network of international offices spanning 12 countries and manage airline relationships and distribution channels.

Australia wants you!

Australia issues a rally cry to young Brits to live the Aussie lifestyle on a Working Holiday.

Australia's business events on show in New Zealand

Around 100 leading New Zealand business event planners and corporate clients gathered in Auckland on 29 June for a special event to learn more about Australia’s capabilities as a business events and incentive travel destination.

Australia's top chefs cook brunch for world's best

To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia next year.

Chris Hemsworth provides inspiration to explore Australia

Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.

More than 2,300 travel industry delegates arrive on the Gold Coast

For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.

Tourism Australia announces organisational changes

Recently Tourism Australia has completed the development of a long term strategic direction and market framework and streamlined its international network. These have impacted how we operate as a business and have led to changes to our organisational structure.

Noma Australia unveils menu

Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients.

Australia launches new international tourism campaign

Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.

New Year projections for Sydney looking good

Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge’s two 79m high concrete pillars.

Great Barrier Reef to star in global TV series

Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.

Popular China TV show Running Man to be filmed in Australia

Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.

Noma Australia booking details announced

Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.

Tourism Australia and Visa form global partnership

Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here.

'Supersize selfies' to inspire Japanese travellers

Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.