Tourism Australia today announced that its signature event for promoting Australia as a world-class incentive destination, Dreamtime, will be held in Brisbane, Queensland for the first time ever.
Tourism Australia and China Southern Airlines have deepened their commercial relationship, signing a new partnership agreement that will accelerate their existing marketing activities in China.
Australia’s push to encourage more young international travellers Down Under and take advantage of the country’s Working Holiday Maker (WHM) program is gathering momentum, with industry and travel partners lining up to get involved in Tourism Australia’s new $10m global youth campaign.
Tourism Australia has confirmed the appointment of Joe Yoshiyuki Nakazawa as its new Country Manager Japan, taking up the Tokyo-based role on 1 December 2016.
Tourism Australia has confirmed the appointment of Phillipa Harrison as its new Executive General Manager of International, where she will oversee a network of international offices spanning 12 countries and manage airline relationships and distribution channels.
Australia issues a rally cry to young Brits to live the Aussie lifestyle on a Working Holiday.
The next edition of The World's 50 Best Restaurants awards will be hosted at the Royal Exhibition Building in Melbourne, Australia, on April 5, 2017.
The new three-year agreement involves a joint investment from Qantas and Tourism Australia to attract more international visitors to Australia, with a focus on the United States, Asia, the United Kingdom and Europe.
Tourism Australia has appointed Fairfax Media’s brand and content studio MADE and Sydney content agency Storyation to assist in a major project to evolve content on its australia.com website.
Tourism Australia has today announced that its Deputy Chief Executive Officer, Frances-Anne Keeler, has tendered her resignation and will be leaving the organisation at the end of August 2016.
Tourism Australia and Air New Zealand have deepened their commercial relationship, signing a new marketing agreement aimed at promoting Australian tourism within key markets served by New Zealand’s long haul carrier.
Around 100 leading New Zealand business event planners and corporate clients gathered in Auckland on 29 June for a special event to learn more about Australia’s capabilities as a business events and incentive travel destination.
Tourism Australia in partnership with Tourism and Events Queensland has entered a new deal with Korean airline Jin Air in Seoul today to secure a new seasonal service to Cairns.
To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia next year.
The World’s 50 Best Restaurants and Tourism Australia have today announced in New York that Melbourne, Australia will be the host destination for the prestigious awards in 2017.
Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.
For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.
Recently Tourism Australia has completed the development of a long term strategic direction and market framework and streamlined its international network. These have impacted how we operate as a business and have led to changes to our organisational structure.
The response to the roll out of Tourism Australia’s new aquatic and coastal campaign in the United States is already exceeding expectations.
Up to one hundred of the world's top extreme sports athletes will converge at one of Australia’s most iconic coastal destinations in May to film three days of adrenalin-fuelled fun and share their content with tens of millions of people around the world.
Last night, Tourism Australia was awarded the best destination marketer at the annual Routes Asia awards held in Manila, Philippines.
Last night, fifty international food journalists, celebrity chefs and influencers experienced dinner at Noma Australia, as part of a week-long media program showcasing the best of Australian produce and wine, hosted by Tourism Australia.
Tourism Australia is giving Chinese visitors in Sydney for Chinese New Year the chance to mark their most important national celebration by getting involved in a “supersized selfie” overlooking the world-famous harbour and opera house.
Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients.
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences.
Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge’s two 79m high concrete pillars.
Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.
Tourism Australia has confirmed that it is to commence an open tender process to appoint a suitable media service provider(s) to satisfy its global media planning, buying and advertising requirements.
Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.
Australia’s enduring international appeal has been confirmed by Lonely Planet today, making the leading global travel authority’s Top 10 list of countries to visit in 2016.
Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.
Tourism Australia has announced the appointment of a new global agency panel that will provide specialist PR support to its existing in-house teams in a dozen of its key overseas markets.
Tourism Australia has teamed up with Brazil’s leading TV network Globo to produce Australian episodes of its new TV drama - Totalmente Demais - helping to further boost Brazilians' growing desire for holidaying in Australia.
Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here.
Tourism Australia’s latest campaign has hit its target to encourage holiday makers to spend more on Australia’s ‘world class’ food and wine as part of the travel experience.
Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.
Tourism Australia has signed a major new partnership with the world’s leading luxury travel network, Virtuoso®, in an agreement which will help build greater connection between the international luxury market and Australia’s highly desirable luxury offering.
Tourism Australia has partnered with The Precinct Studios to create 'Restaurant Australia', an original three-part television series showcasing modern Australian cuisine to the world.
Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will once again see benefits from such global exposure.