In 2015, Tourism Australia in partnership with Austrade created an inspirational three-minute film to show a contemporary, welcoming and inclusive view of Indigenous touring and the stories that lie within. The film is directed by two of Australia’s leading film makers – Brendan Fletcher and Warwick Thornton – and was shot in stunning locations in New South Wales, Queensland, Western Australia and the Northern Territory. It features 10 Indigenous Tourism Champions, chosen for their ability to showcase the diversity of unique, Indigenous experiences on offer in Australia.
Since its launch in July 2015, the film has been and continues to be promoted at key events, and through media channels and in-market activity.
Find out more about the film locations and Indigenous Tourism Champions, and read about all the behind-the-scenes action for the Filming Aboriginal Australia location scouting and shoot.
New and ongoing campaign activity will be communicated through Essentials newsletter.
You can view and share 3 different length videos below
View and share our 3 minute 20 second video
View and share our 90 second video
View and share our 60 second video