Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia. Tourism Australia actively works with other stakeholders to ensure a collaborative approach to the successful marketing and promotion of Indigenous tourism. Wide consultation and collaboration is facilitated through co-chairing The Indigenous Tourism Group (ITG) and chairing the Indigenous Tourism Champions Program (ITCP) Subcommittee.
The Indigenous Tourism Group (ITG)
Through the updated Tourism 2020, the working group focuses on ways to increase the quality and quantity of Australia's Indigenous tourism product offering, and the participation of Indigenous Australians in the tourism industry.
The purpose of this forum is to identify, discuss and collaborate on projects which improve awareness, demand and perceptions of Indigenous tourism experiences, whilst also supporting the development and growth of sustainable Indigenous tourism businesses which can meet the needs of consumers and industry.
The ITG was formed in 2013 combining the former Indigenous Tourism Working Group (ITWG) and the Indigenous Tourism Government Forum (ITGF). The working group includes government and industry representatives for Indigenous Tourism development and marketing.