Working With Us

Regional PR Manager, UK & Northern Europe (Maternity Leave cover)

6-12 month contract

Tourism Australia (TA) is one of the most innovative tourism marketing organisations in the world. The role of TA’s London office is to encourage more people, from the UK and Northern Europe, to travel to Australia for a holiday or for a corporate meeting/incentive visit.

About the Role

Reporting to the Regional General Manager, UK & Northern Europe, you will be responsible for running the in-house PR team, specifically for the direction of the media hosting program, Advertiser Funded Programming projects, media relations, corporate communications, stakeholder management, events, content creation and media/affinity partnerships. You will also play a key role in the development of the overall Annual Operating Plan for the region, working with the other senior managers in region.

Selection Criteria

This is a crucial position within Tourism Australia’s London team and the successful applicant will demonstrate:

  • A proven track record in PR including excellent UK media contacts, ideally within the travel and lifestyle sectors
  • The ability to think strategically and develop robust PR/Marketing plans
  • Experience in instigating and running Advertiser Funded Programme projects
  • Experience in negotiating and managing media and affinity partnership campaigns
  • Excellent stakeholder relations skills
  • A proactive can-do attitude
  • The ability to think creatively and come up with new ideas
  • Excellent communication and time/project management skills
  • Budget management skills - ideally experience of managing budgets up to/over £1m

A sound knowledge of Australia and experience of travelling there would also be advantageous.

To be considered for this role you must be eligible to live and work in the UK, and your application must include a cover letter that addresses the selection criteria and a detailed resume. Please email your application to vacancy@tourism.australia.com by 14 November 2014.

Business Events Manager, Americas - Los Angeles (Century City)

Permanent Role

If you're passionate about the business events industry, join a dynamic organisation to promote one of the world's top business events destinations, Australia. Tourism Australia (TA) is responsible for the global marketing of Australia as a business events and leisure destination and is acknowledged as one of the most innovative and successful tourism marketing organizations. TA is a partnership marketing organization, committed to working collaboratively with industry stakeholders to collectively achieve Australia's Tourism 2020 Strategy.

About the Role

Reporting to the Vice President, Americas, the Business Events Manager, Americas will be responsible for:

  • Developing and executing a strategy to grow US business events travel to Australia, with a focus on increasing visitation, yield and dispersal;
  • Developing and managing strategic partnerships with existing and new partners that have measurable outcomes;
  • Creating and implementing marketing platforms that engage US and Australian stakeholders;
  • Identifying and developing priority sectors to improve conversion;
  • Working with TA's global business events resources to contribute to the development of the global strategy and ensure the US strategy and programs are aligned and effectively localised;
  • Representing TA at conferences and events and delivering confident and compelling presentations to a range of senior audiences;
  • Providing expertise and insights to industry stakeholders to support their business growth;
  • Monitoring and providing timely reporting on market developments to inform management decision-making;
  • Monitoring the effectiveness of marketing programs against agreed key performance indicators and providing regular reports on program results and progress;
  • Managing project plans and budgets related to business events activities.

Selection Criteria

The successful candidate will be able to demonstrate:

  • A proactive approach to developing and maintaining strategic partnerships
  • A minimum of 8 years' experience in a senior role in business events (MICE) or a related business development / sales / partnership marketing role.
  • A customer service focused attitude
  • Excellent negotiation skills
  • Experience presenting to large and small audiences at a senior level
  • Related tertiary qualifications are required.
  • Knowledge of, and experience in, the US business events industry
  • Australian destination/product knowledge (strongly preferred)

Salary from $100K plus generous benefits including flexible work hours.

To be considered for this role you must be eligible to live and work in the USA, and your application must include a cover letter that addresses the selection criteria, a detailed resume and salary history. Please email your application to vacancy@tourism.australia.com by 30 October 2014. Applications that do not follow these instructions will not be considered. Previous applicants need not apply.

Public Relations Manager, Americas (New York office)

Permanent role

Tourism Australia (TA) is a partnership marketing organisation, responsible for the global marketing of Australia as a leisure and business events destination and is acknowledged as one of the most innovative and successful tourism marketing organisations. TA is committed to working collaboratively with industry stakeholders to collectively achieve Australia's Tourism 2020 Strategy.

About the Role

In this role you will develop and implement public relations programs that facilitate effective message dissemination to media and other external stakeholders and that underpin Tourism Australia's brand positioning and marketing activities in North America.

Reporting to the Marketing Manager, Americas, your main responsibilities will be:

  • Developing and implementing local Public Relations strategies incorporating traditional and non-traditional channels and word-of-mouth advocacy aimed at proactively engaging with Tourism Australia's media targets and key external stakeholders
  • Putting effective measurements in place to validate the return on investment that public relations programs deliver
  • Working with aligned Australian Government Agencies to manage issues that may affect Tourism Australia's reputation
  • Developing and implementing the annual International Media Hosting Program plan
  • Managing Tourism Australia's media profile in-market
  • Developing quality content, including image selection, press releases, fact sheets, feature stories, newsletters, brochures, magazine copy, trend reports, destination guides, online materials, speeches and presentations
  • Providing monthly input to regional reporting requirements in terms of trends, shifts and general activity in the markets
  • Managing the in-market public relations budget

Selection Criteria

The successful candidate will be able to demonstrate:

  • 6+ Years experience in Marketing, Public Relations or Communications
  • Strong media relations experience, preferably in a related field
  • Excellent media networks in North America (traditional and non traditional)
  • Exceptional written and verbal communication skills
  • Ability to produce clear and persuasive content that is audience appropriate
  • Experience leveraging PR to achieve brand metrics and increase awareness
  • Solid knowledge of Australia, including Australian tourism products
  • Experience managing a budget

Salary from $80K plus generous benefits including flexible work hours.

To be considered for this role you must be eligible to live and work in the USA, and your application must include a cover letter that addresses the selection criteria, a detailed resume and salary history. Please email your application to vacancy@tourism.australia.com by 30 October 2014. Applications that do not follow these instructions will not be considered. Previous applicants need not apply.

Business Development Manager, Malaysia

Permanent role

We have a vacancy for a Business Development Manager to join our Malaysia Team based in Kuala Lumpur office, reporting to the Country Manager.
The role is responsible for proactively identifying and engaging with key industry partners, who will invest in and benefit from Tourism Australia's insights and opportunities, to partner in joint programs and leverage TA's strategies.
Working closely with Country Manager, the BDM is mainly responsible for delivering quality partner recruitment per major marketing programs and the active distribution/sales of quality products in the distribution channel. The role is also responsible for the identification of marketing opportunities for BE segment by working closely with relevant Malaysian and Australian travel industry/CVBs/BE agents & corporate end-users.

Specifically you will be responsible for:

  • Responsible for timely and accurately obtaining market/trade information, identifying major issues in the distribution channel, updating key trade information to the team
  • Perform general industry servicing duties
  • Broaden the contacts and nurture strong working relationship with the industry including airline partners and stakeholders to lead them in the direction of TA business goals and objectives
  • Perform planned visits to catch sales trends, delivery of right product in the distribution channel and proactively share with the entire team
  • Identify industry partners for partnership marketing opportunities
  • Monitor and report developments in market that impact on travel trends with more focus on the targeted consumer market
  • Responsible for the delivery of quality recruitment for both major trade events and key marketing programs
  • Maintain up-to-date industry database
  • Plan, implement and evaluate major local trade functions and events
  • Deliver right, new, quality products in the distribution channel
  • Lead and support market co-ordinator and achieve the goals related to ASP programs
  • Develop the list of major BE corporate end-users and BE agents and keep on building up the close working relationships and identify/induce business opportunities
  • Establish the relationship with major corporates & BE agents for BE market development

To be successful in this role, the idea candidate will have:

  • Demonstrated experience in either a sales or marketing role within the Australian domestic and/or international tourism industry
  • Experience developing partnership marketing programs
  • Strong networking skills
  • Highly developed consultation and presentation skills, including presenting to large and diverse audiences
  • Broad knowledge of the Australian tourism industry and the travel distribution system
  • Demonstrated analytical skills in identifying trends, issues and opportunities in a tourism environment

Experience managing budgets and developing communication tools (such as blogs or newsletters) will be highly regarded.

For more information or to apply, please send your resume and a covering letter detailing your relevant experience to vacancy@tourism.australia.com