Working With Us

Digital Marketing Analyst

Permanent role

This position plays a pivotal role in driving TA’s data and analytics strategy to support the marketing goals and strategy, with a focus on content, data and technology. This role is primarily responsible for the development of the Data Analytics Strategy, driving the capability of TA staff to analyse and interpret key insights through coaching and mentoring, and leading the analysis and interpretation of content, campaign and consumer data to provide real time insights into performance for the organisation. Additionally this role produces monthly and quarterly reports, which provide analysis and actionable insights for teams across the organisation and at a leadership stakeholder level.

Based in our Sydney Head Office, and reporting to the Chief Financial Officer, your main responsibilities will be:

  • Define and develop TA’s Data Analytics Strategy to ensure alignment with TA’s Digital Marketing goals and strategy (which is based on data, content and technology)
  • Champion and drive the Data Analytics Strategy across the organisation globally, particularly with senior stakeholders
  • Provide strategic input and advice to the Consumer Marketing team for future campaign and content programs, including ‘test and learn’ recommendations
  • Own data and analytics across the organisation
  • Lead insights-driven performance metrics across TA through collaboration with TA’s Strategy and Finance teams
  • Establish and lead the data analytics community across the organisation globally
  • Drive TA’s organisational capability around using data to analyse the performance of campaigns and content, through coaching and mentoring
  • Provide real-time content/campaign and consumer insights via the Adobe platform to support the ‘newsroom’ content team (frequent publishing)
  • Provide reporting for senior stakeholders around interpreting performance data monthly and quarterly, with analysis and actionable insights
  • Lead general analytics tracking and implementation for TA’s owned consumer assets e.g. australia.com; mobile & tablet applications and YouTube channel
  • Provide support for analytics reporting to TA’s internal teams globally and TA’s partner agencies e.g. media reporting/tagging and retargeting
  • Present quarterly insights to global leadership teams

To be successful in this role, the idea candidate will have:

  • Qualifications in Analytics or Digital Marketing
  • 3-5 years experience in a similar role
  • Omniture and / or Adobe Analytics experience (highly desirable)
  • Experience in real time reporting, particularly reporting in a publishing environment
  • Demonstrated experience in testing and targeting in content performance network
  • Experience in writing and editing in HTML
  • Demonstrated experience in digital marketing
  • Proven ability in liaising with multiple stakeholders including agencies
  • Web analytic reporting experience
  • Proven ability to develop a data analytics strategy that aligns to organisational goals
  • Demonstrated experience in preparing and delivering high quality presentations to a variety of audiences
  • Proven ability to influence senior stakeholders

Don't miss out on this great opportunity!

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 17 October to: vacancy@tourism.australia.com

Business Development Manager, Malaysia

Permanent role

We have a vacancy for a Business Development Manager to join our Malaysia Team based in Kuala Lumpur office, reporting to the Country Manager.
The role is responsible for proactively identifying and engaging with key industry partners, who will invest in and benefit from Tourism Australia’s insights and opportunities, to partner in joint programs and leverage TA’s strategies.
Working closely with Country Manager, the BDM is mainly responsible for delivering quality partner recruitment per major marketing programs and the active distribution/sales of quality products in the distribution channel. The role is also responsible for the identification of marketing opportunities for BE segment by working closely with relevant Malaysian and Australian travel industry/CVBs/BE agents & corporate end-users.

Specifically you will be responsible for:

  •  Responsible for timely and accurately obtaining market/trade information, identifying major issues in the distribution channel, updating key trade information to the team
  • Perform general industry servicing duties
  • Broaden the contacts and nurture strong working relationship with the industry including airline partners and stakeholders to lead them in the direction of TA business goals and objectives
  • Perform planned visits to catch sales trends, delivery of right product in the distribution channel and proactively share with the entire team
  • Identify industry partners for partnership marketing opportunities
  • Monitor and report developments in market that impact on travel trends with more focus on the targeted consumer market
  • Responsible for the delivery of quality recruitment for both major trade events and key marketing programs
  • Maintain up-to-date industry database
  • Plan, implement and evaluate major local trade functions and events
  • Deliver right, new, quality products in the distribution channel
  • Lead and support market co-ordinator and achieve the goals related to ASP programs
  • Develop the list of major BE corporate end-users and BE agents and keep on building up the close working relationships and identify/induce business opportunities
  • Establish the relationship with major corporates & BE agents for BE market development

To be successful in this role, the idea candidate will have:

  • Demonstrated experience in either a sales or marketing role within the Australian domestic and/or international tourism industry
  • Experience developing partnership marketing programs
  • Strong networking skills
  • Highly developed consultation and presentation skills, including presenting to large and diverse audiences
  • Broad knowledge of the Australian tourism industry and the travel distribution system
  • Demonstrated analytical skills in identifying trends, issues and opportunities in a tourism environment

Experience managing budgets and developing communication tools (such as blogs or newsletters) will be highly regarded.

For more information or to apply, please send your resume and a covering letter detailing your relevant experience by 10 October to vacancy@tourism.australia.com