Working With Us

Regional General Manager- Greater China

Permanent role

An exciting opportunity for an experienced and inspiring people leader based in Shangahi and reporting to General Manager- Asia and Strategic Partnerships in Sydney, this is a key leadership role in Tourism Australia’s Global Management Team and is accountable for the effective leadership of the China and Hong Kong operations; including the development and implementation of marketing strategies and business plans to meet defined and agreed business targets which are critical in the delivery of the Tourism 2020 potential.

Key priorities for this role are:

  • Developing the business to achieve the 2020 Tourism Industry Potential by tailoring  global strategy to local markets;
  • Managing the business by setting clear goals and developing the right team; and
  • Managing stakeholders and building productive partnerships. Developing and implementing strategies and marketing programs that meet TA’s vision and mission, which are in line with global strategies, segment priorities and budget allocations and add value to the industry’s activities in the market
  • Developing comprehensive distribution channel strategies to ensure necessary geographic and quality conversion coverage
  • Creating product development strategies and programs (in conjunction with key partners) to match customer requirements, by segment, to assist conversion

To be successful you will have:

  • Proven ability to engage and inspire people to deliver their best;
  • Ability to manage a broad range of stakeholders across the public and private sectors;
  • Proven ability to develop first class partnerships;
  • Sensitivity to work with a culturally diverse workforce;
  • Integrity and commitment to ethical operations;
  • Ability to work autonomously;
  • Proven success in managing complex operations and delivering strong financial and campaign outcomes; and
  • A solid understanding of the local and Australia travel industry environments.

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 26 September 2014 to vacancy@tourism.australia.com

General Manager- Investment

Permanent role

An exciting opportunity exists for a strategic and achievement-focused individual to play an integral role in the achievement of key components of Tourism Australia’s Tourism 2020 goals. The positon will foster an integrated national approach to investment opportunities, ensuring Tourism Australia works closely with other federal government departments, industry and stakeholders to implement strategies around investment and attract investment into new tourism infrastructure in Australia.

Key priorities for this role are:

  • Establish and build an investment network with all stakeholders, including Austrade, the tourism and investment industries and States and Territories
  • Identify where there are product gaps and opportunities in the market and ensure this information is coordinated and communicated to industry stakeholders and program partners
  • Identify and communicate relevant research, insights and information to partners and industry stakeholders
  • Build the list of investment opportunities with State and Territory priorities agreed and communicated
  • Work with relevant state, federal and industry bodies to ensure agreed strategies are implemented to overcome regulatory barriers to investment
  • Develop and implement a tourism investment research plan
  • Develop investment forums and Famil hosting programs for key investment stakeholders
  • Provide leadership in the communication of corporate strategies and in the development and empowerment of staff
  • Communicate the investment partnership achievements throughout Tourism Australia and to the broader tourism industry

To be successful you will have:

  • Previous investment experience, preferably tourism investment for a minimum of 10 years, and have previously held a management role
  • A solid understanding of Investment decision making processes, and key drivers of projects success including triggers and barriers to investment
  • An ability to build strategic relationships both internally and externally that will foster collaboration and team work
  • Excellent communication and facilitation skills, administration ability, ability to question the status quo and persevere in order to get the right outcomes
  • The ability to communicate effectively to a wide range of culturally diverse audiences
  • The ability to provide high level advice to internal and external stakeholders

As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours worked and travel.

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 12 September 2014 to vacancy@tourism.australia.com

Partnership Manager, Continental Europe– Frankfurt

Reporting into the Regional General Manager, Continental Europe, this full time, permanent role focuses on the management and strategic development of all distribution channels in the region with a focus on leveraging partnerships on all relevant activities. Specifically, this role is responsible for:

  • Managing and developing the Partnership Development team including market representative agencies in Italy and France
  • Ensuring partnerships are in place in all key distribution channels favoured by Tourism Australia’s target segments
  • Developing and implementing strategic partnerships with traditional and non-industry partners that have measurable outcomes
  • Identifying and developing new sector and segment opportunities for Australian tourism
  • Identifying opportunities to increase awareness and distribution of Australian Product through alternative distribution and communication channels
  • Monitoring and reporting relevant travel trends & strategic implications
  • Managing all budgets and reporting as required

To be successful in this role, the ideal candidate will have:

  • Tourism/marketing or other related field qualifications
  • Experience in a senior role within the tourism industry in business development, sales, marketing or partnership/alliance management
  • Fluent written and verbal communication skills in German and English (French or Italian language skills are also desirable)
  • Ability to solve complex problems
  • Experience developing distribution programs to meet changing market dynamics
  • Strong negotiation and influencing skills
  • Experience working in complex, multi-stakeholder environments across markets and cultures

Trainer, German-speaking markets– Frankfurt

Fixed Term Contract role (Parental leave) available from November 2014

An opportunity exists for a dynamic Trainer to play a key role in the trade-servicing programme as part of the Tourism Australia Partnership Team in Germany. Working closely with both Tourism Australia and the State Tourism Organisations, this role will be responsible for the implementation of our trade training programs within German speaking Europe including the delivery of group sessions, presentations, workshops & webinars.

Reporting to the Trade Manager German speaking markets, this role is responsible for:

  • Identifying & implementing core trade training programs for agreed Tourism Australia distribution partners, including general destination training, induction training via face-to-face & webinar
  • Coordinating, executing and developing the German version of the Aussie Specialist Program
  • Representing Australia at selected consumer and trade events including fam trips
  • Monitoring and reporting on industry trends and the effectiveness of activities

To be successful in this role, the idea candidate will have:

  • Effective presentation skills
  • Highly developed interpersonal skills
  • Experience working in, or with, the travel / tourism industry
  • Strong working knowledge of Australia and the unique selling points of the destination
  • Resourcefulness and flexibility
  • Ability to motivate others
  • Training and facilitation experience
  • Ability to work cross-functionally and as part of a team
  • Fluent German (native speaker level) and English (written and verbal) language skills

This role will involve regular travel. All applicants must have the right to live and work in Germany.

For more information or to apply for of these roles, please send your resume and a covering letter in English detailing your relevant experience by 3 September 2014 to: vacancy@tourism.australia.com

PR Content Coordinator- Greater China

Permanent role

A fantastic opportunity exists for a dynamic and creative PR Content Coordinator to play a key role in planning and implementing the PR strategy for Tourism Australia in Greater China. Reporting to the PR Manager- China and working closely with the Sydney PR team, this role will be responsible for developing good quality PR content to deepen Chinese consumer’s knowledge about Australia as a holiday destination.

In this role, you will have the scope to excel in the following areas:

  • Collating material, product and content for Internet publishing, to drive traffic to Australia.cn and Australia.com
  • Input into the social media strategy and ensuring the quality execution of social media activities for China
  • Assist the PR manager to implement the PR strategy in the Greater China
  • Seeking good content opportunities in Greater China with the help of PR and media agencies
  • Assist the PR manager to develop consumer activation programs online & offline
  • Assist the digital team to ensure good content is offered on australia.cn.
  • Communicate the effectiveness and learnings from PR programs
  • Follow up and execute with STOs on partnership opportunities –Support the execution of media visits and leverage coverage to promote Australia as the most desirable destination for Chinese consumers
  • Support the PR manager to manage productive relationships with PR agencies and other suppliers
  • Providing market insights regarding PR contents, and share it efficiently with TA in-market and globally
  • Support the PR programs of TA China events – consumer, business development, Business Events

To be successful in this role, the star candidate will have:

  • General marketing & PR experience (minimum 2 years)
  • Highly developed Chinese and English language skills (reading/writing and oral/aural)
  • Working knowledge of MS Office
  • Tertiary qualifications in Communications, Public Relations, Journalism, Marketing or other related field
  • Preparing and delivering information effectively in a variety of media format for a diversity of audiences
  • Well-developed understanding of Web 2.0 including knowledge of online content creation, optimisation, digital marketing techniques and social media.
  • Working knowledge of the China media landscape
  • Manage multiple projects and work towards tight deadlines

Don’t wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com

Partnership Manager- China

Permanent role

A fantastic opportunity exists for a strategic and innovative Partnership Manager to play an important role in developing and managing partnerships, and implementing partnership agreements in China. This position is key in building projects with TA’s key partners in the region, in particular airlines, STOs, Australian-based tourism partners and non-travel partners.

In this role, you will have the scope to excel in the following areas:

  • Proactively identify and develop partners to invest in and benefit from TA’s insights and opportunities in China
  • Manage the development and execution of partner campaigns to reach our target customer with the right messages and offers, ensuring TA and partner assets are optimally leveraged
  • Nurture relationships with key airlines and non-travel partners selling Australia
  • Work with Regional BDM China to prepare an annual Marketing Activity Plan and Business Plan, including recommended budget requirements
  • Monitor the effectiveness of the planned partnership-marketing programme against agreed KPIs and timeline and provide regular reports on program results and progress
  • Assist partners to access the wide range of information produced by Tourism Australia
  • Work with the State Tourism Offices (STOs) to maximise the influence of partnership activities undertaken via an integrated approach to the market

To be successful in this role, the star candidate will have:

  • Solid experience in tourism industry (minimum 5 years)
  • Highly developed Chinese and English language proficiency (reading/writing and oral/aural)
  • A strong sales and marketing background
  • In-depth knowledge and understanding of local and Australian travel industry, such as airlines, travel agencies and other related partners
  • Working knowledge of MS Office
  • Tertiary qualifications in Tourism, Transport, Public Relations, Marketing or other related field
  • Excellent negotiation skills to align co-operative partners with TA marketing direction
  • Experience in building and maintaining strategic partnerships
  • Competency in dealing with senior management of partners
  • A strong service orientation to both internal and external parties
  • Experience in project management

Don't wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com

Business Events Manager- China

Permanent role

A fantastic opportunity exists for a highly organised and driven Business Events Manager to be play a critical role in liaising with the industry, assist in the development of cooperative marketing opportunities, the execution of meeting and incentive strategies and programs that result in increased visitation, yield and dispersal from the region’s meetings and incentive segment. The role also supports the development and implementation of TA's above and below the line event marketing activities.

In this role, you will have the scope to excel in the following areas:

  • Assist in and facilitate regular Business Events forums with stakeholders in market to devise market development programmes and solicit participation in co-op promotional activities
  • Provide advice to the local MICE travel industry (both agents and corporates) and gather market insight
  • Coordinate or attend major Business Events travel trade seminars, events and industry meetings e.g. CIBTM, IT&CM, BEA Showcase, Dreamtime
  • Coordinate all project budgets allocated to the position, including preparation of budget proposals and revisions, contract negotiation, budget management and invoicing
  • Liaise with Regional Convention Bureaux to ensure a cohesive approach to marketing is taken in the region
  • Planning, coordinating and managing all agreed Tourism Australia events (e.g. Australia Week) with good event planning and coordination experience
  • Monitoring the effectiveness of the planned partnership-marketing programme against agreed KPIs and timeline and provide regular reports on program results and progress

To be successful in this role, the star candidate will have:

  • Experience in MICE industry (minimum 5 years)
  • A strong sales and marketing background
  • Competency in dealing with senior management
  • Highly developed Chinese and English language skills (reading/writing and oral/aural)
  • Working knowledge of MS Office
  • Tertiary qualifications in Communications, Public Relations, Journalism, Marketing or other related field
  • Well-developed understanding of Web 2.0 including knowledge of online content creation, optimisation, digital marketing techniques and social media
  • Working knowledge of the China media landscape
  • Previous experience in event coordination, database management and general business administration
  • Proven ability to work in a global environment with high level interpersonal and relationship management skills, to address the MICE industry

Don’t wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com

Digital Marketing Manager- Greater China

Permanent role

A fantastic opportunity exists for an experienced and innovative Digital Marketing Manager to create and implement the strategic direction and application of technologies in the Greater China region. Reporting to the Marketing and Communications Manager-Greater China, and working closely with the Sydney digital marketing team to ensure key activities are in line with corporate strategies, this role will be responsible for the development of technology solutions for marketing programs, as well as working with agencies on creative and media, content development and performance measurement, and other parts of the marketing process, including customer conversion.

In this role, you will have the scope to excel in the following areas:

  • Develop digital content and digital marketing programs in the Greater China region to effectively promote Australia as a travel destination, in-line with TA strategic direction, branding and priorities
  • Provide a platform for stakeholder participation in TA digital marketing activities across the Greater China region
  • Develop programs to maximise the usage and impact of TA digital assets
  • Implement and optimise online marketing strategies for Australia.cn and other digital advertising activities in the Greater China
  • Leverage partnerships through Australia.cn to deliver value to site users and the Industry
  • Collating and assessing website and IVR reporting
  • Follow up with STOs on partnership opportunities – implement One-Voice local strategy with local STO partners
  • Manage productive relationships with digital agencies and other suppliers
  • Sharing market insights regarding e-marketing and technology with TA globally
  • Maintaining content on external sites that integrate with TA’s online activities globally
  • Develop and implement strategy to maximise .cn site usage across 3 key platforms for consumer, media, and Business Events

To be successful in this role, the star candidate will have:

  • Highly developed English language skills (reading/writing and oral/aural)
  • Highly developed regional languages skills (where appropriate)
  • Strong working knowledge of MS Office
  • Tertiary qualifications in Marketing or other related field
  • Australian Tourism Industry/Products/Markets
  • Prepare and deliver information effectively in a variety of digital media for a diversity of audiences
  • Produce clear and persuasive documents that are audience appropriate
  • Use initiative to anticipate future trends, problems and needs and take appropriate positive action to solve problems in a systematic and logical manner where necessary
  • Demonstrated experience in Online Marketing, Permission Marketing, Database Management and Tourism

As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours worked and travel.

Don’t wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com