Working With Us

Public Relations Manager, Americas (New York)

Permanent role

Tourism Australia (TA) is a partnership marketing organisation, responsible for the global marketing of Australia as a leisure and business events destination and is acknowledged as one of the most innovative and successful tourism marketing organisations.  TA is committed to working collaboratively with industry stakeholders to collectively achieve Australia’s Tourism 2020 Strategy.

In this role you will develop and implement public relations programs that facilitate effective message dissemination to media and other external stakeholders and that underpin Tourism Australia’s brand positioning and marketing activities in North America.  

Reporting to the Marketing Manager, Americas, your main responsibilities will be:

  • Developing and implementing local Public Relations strategies incorporating traditional and non-traditional channels and word-of-mouth advocacy aimed at proactively engaging with Tourism Australia’s media targets and key external stakeholders
  • Putting effective measurements in place to validate the return on investment that public relations programs deliver
  • Working with aligned Australian Government Agencies to manage issues that may affect Tourism Australia’s reputation
  • Developing and implementing the annual International Media Hosting Program plan
  • Managing Tourism Australia’s media profile in-market
  • Developing quality content, including image selection, press releases, fact sheets, feature stories, newsletters, brochures, magazine copy, trend reports, destination guides, online materials, speeches and presentations
  • Providing monthly input to regional reporting requirements in terms of trends, shifts and general activity in the markets
  • Managing the in-market public relations budget

The ideal candidate will have:

  • 6+ Years experience in Marketing, Public Relations or Communications
  • Strong media relations experience, preferably in a related field
  • Excellent media networks in North America (traditional and non traditional)
  • Exceptional written and verbal communication skills
  • Ability to produce clear and persuasive content that is audience appropriate
  • Experience leveraging PR to achieve brand metrics and increase awareness
  • Solid knowledge of Australia, including Australian tourism products
  • Experience managing a budget

For more information or to apply please send your resume, salary history and a covering letter detailing your relevant experience by 24 September to: vacancy@tourism.australia.com

Business Events Manager, Americas (Los Angeles office)

Permanent role

If you’re passionate about the business events industry, join a dynamic organisation to promote one of the world’s top business events destinations, Australia. Tourism Australia (TA) is responsible for the global marketing of Australia as a business events and leisure destination and is acknowledged as one of the most innovative and successful tourism marketing organizations. TA is a partnership marketing organization, committed to working collaboratively with industry stakeholders to collectively achieve Australia’s Tourism 2020 Strategy.

In this role you will drive TA’s business events strategy for the US, including developing strategic partnerships to help deliver the strategy and working with TA’s global business events resources to ensure programs are aligned and optimized to meet market needs.

Reporting to the Vice President, Americas, your main responsibilities will be:

  • Developing and executing a strategy to grow US business events travel to Australia, with a focus on increasing visitation, yield and dispersal;
  • Developing and managing strategic partnerships with existing and new partners that have measurable outcomes;
  • Creating and implementing marketing platforms that engage US and Australian stakeholders;
  • Identifying and developing priority sectors to improve conversion;
  • Working with TA’s global business events resources to contribute to the development of the global strategy and ensure the US strategy and programs are aligned and effectively localised;
  • Representing TA at conferences and events and delivering confident and compelling presentations to a range of senior audiences;
  • Providing expertise and insights to industry stakeholders to support their business growth;
  • Monitoring and providing timely reporting on market developments to inform management decision-making;
  • Monitoring the effectiveness of marketing programs against agreed key performance indicators and providing regular reports on program results and progress;
  • Managing project plans and budgets related to business events activities.

You have a proactive approach to developing and maintaining strategic partnerships, with a minimum of 8 years’ experience in a senior role in business events or a related business development / sales / partnership marketing role. A customer service focused attitude and excellent negotiation and presentation skills will be essential for success in this role. Related tertiary qualifications are required. Knowledge of, and experience in, the US business events industry and Australian destination/product knowledge is strongly preferred.

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 24 September to: vacancy@tourism.australia.com

Project Coordinator- Consumer Insights

Permanent role

A fantastic opportunity exists for a highly organised self-motivated and customer service orientated Project Coordinator. This position is responsible for providing business and administrative support to the Consumer Insights Unit.  This includes; assistance with the coordination and implementation of research projects, research and analytical assistance, financial planning, addressing queries and requests from industry, the Sydney Office, Regional Offices and key customer stakeholders.

In this role, you will have the scope to excel in the following areas:

  • Provide research and analytical assistance as required with projects including literature reviews, data collection and analysis and report writing
  • Provide specific support to evaluate and inform the effectiveness of campaign activity in key source markets
  • Provide specific support to understand the ‘target consumer of today’ in key source markets
  • Provide specific support to better understand the ‘target consumer of tomorrow’ in key source markets: Making sense of consumer and market trends to help inform Tourism Australia’s longer-term strategy
  • Attend to research queries and requests from the Sydney Office, regional offices and key customer stakeholders and ensure timely and accurate request turn around
  • Assisting the Consumer Insights Manager in various activities such as budget monitoring, project coordination and business reporting.
  • Assist in the project coordination of the research and intelligence based content on www.tourism.australia.com
  • Provide administrative and other business support services to assist with the day-to-day management of the Consumer Insights Unit.  This includes maintaining the budget folder, filing or distributing reports as required, and coordinating meetings (including minutes)

To be successful in this role, the star candidate will have:

  • Tertiary qualifications in marketing, psychology, economics, research, tourism or sociology are preferred but not essential
  • Strong working knowledge of MS Office suite
  • Well-developed English language skills (reading/writing and oral/aural)
  • Strong written, verbal and personal communication skills
  • Strong written, verbal and personal communication skills
  • Effective problem solving skills

Don’t wait and apply today by sending your resume and a covering letter detailing your relevant experience by 19 September 2014 to: vacancy@tourism.australia.com

Regional General Manager- Greater China

Permanent role

An exciting opportunity for an experienced and inspiring people leader based in Shangahi and reporting to General Manager- Asia and Strategic Partnerships in Sydney, this is a key leadership role in Tourism Australia’s Global Management Team and is accountable for the effective leadership of the China and Hong Kong operations; including the development and implementation of marketing strategies and business plans to meet defined and agreed business targets which are critical in the delivery of the Tourism 2020 potential.

Key priorities for this role are:

  • Developing the business to achieve the 2020 Tourism Industry Potential by tailoring  global strategy to local markets;
  • Managing the business by setting clear goals and developing the right team; and
  • Managing stakeholders and building productive partnerships. Developing and implementing strategies and marketing programs that meet TA’s vision and mission, which are in line with global strategies, segment priorities and budget allocations and add value to the industry’s activities in the market
  • Developing comprehensive distribution channel strategies to ensure necessary geographic and quality conversion coverage
  • Creating product development strategies and programs (in conjunction with key partners) to match customer requirements, by segment, to assist conversion

To be successful you will have:

  • Proven ability to engage and inspire people to deliver their best;
  • Ability to manage a broad range of stakeholders across the public and private sectors;
  • Proven ability to develop first class partnerships;
  • Sensitivity to work with a culturally diverse workforce;
  • Integrity and commitment to ethical operations;
  • Ability to work autonomously;
  • Proven success in managing complex operations and delivering strong financial and campaign outcomes; and
  • A solid understanding of the local and Australia travel industry environments.

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 26 September 2014 to vacancy@tourism.australia.com

General Manager- Investment

Permanent role

An exciting opportunity exists for a strategic and achievement-focused individual to play an integral role in the achievement of key components of Tourism Australia’s Tourism 2020 goals. The positon will foster an integrated national approach to investment opportunities, ensuring Tourism Australia works closely with other federal government departments, industry and stakeholders to implement strategies around investment and attract investment into new tourism infrastructure in Australia.

Key priorities for this role are:

  • Establish and build an investment network with all stakeholders, including Austrade, the tourism and investment industries and States and Territories
  • Identify where there are product gaps and opportunities in the market and ensure this information is coordinated and communicated to industry stakeholders and program partners
  • Identify and communicate relevant research, insights and information to partners and industry stakeholders
  • Build the list of investment opportunities with State and Territory priorities agreed and communicated
  • Work with relevant state, federal and industry bodies to ensure agreed strategies are implemented to overcome regulatory barriers to investment
  • Develop and implement a tourism investment research plan
  • Develop investment forums and Famil hosting programs for key investment stakeholders
  • Provide leadership in the communication of corporate strategies and in the development and empowerment of staff
  • Communicate the investment partnership achievements throughout Tourism Australia and to the broader tourism industry

To be successful you will have:

  • Previous investment experience, preferably tourism investment for a minimum of 10 years, and have previously held a management role
  • A solid understanding of Investment decision making processes, and key drivers of projects success including triggers and barriers to investment
  • An ability to build strategic relationships both internally and externally that will foster collaboration and team work
  • Excellent communication and facilitation skills, administration ability, ability to question the status quo and persevere in order to get the right outcomes
  • The ability to communicate effectively to a wide range of culturally diverse audiences
  • The ability to provide high level advice to internal and external stakeholders

As Tourism Australia is a multinational organisation, this role may require the incumbent to be flexible in the hours worked and travel.

For more information or to apply please send your resume and a covering letter detailing your relevant experience by 12 September 2014 to vacancy@tourism.australia.com

PR Content Coordinator- Greater China

Permanent role

A fantastic opportunity exists for a dynamic and creative PR Content Coordinator to play a key role in planning and implementing the PR strategy for Tourism Australia in Greater China. Reporting to the PR Manager- China and working closely with the Sydney PR team, this role will be responsible for developing good quality PR content to deepen Chinese consumer’s knowledge about Australia as a holiday destination.

In this role, you will have the scope to excel in the following areas:

  • Collating material, product and content for Internet publishing, to drive traffic to Australia.cn and Australia.com
  • Input into the social media strategy and ensuring the quality execution of social media activities for China
  • Assist the PR manager to implement the PR strategy in the Greater China
  • Seeking good content opportunities in Greater China with the help of PR and media agencies
  • Assist the PR manager to develop consumer activation programs online & offline
  • Assist the digital team to ensure good content is offered on australia.cn.
  • Communicate the effectiveness and learnings from PR programs
  • Follow up and execute with STOs on partnership opportunities –Support the execution of media visits and leverage coverage to promote Australia as the most desirable destination for Chinese consumers
  • Support the PR manager to manage productive relationships with PR agencies and other suppliers
  • Providing market insights regarding PR contents, and share it efficiently with TA in-market and globally
  • Support the PR programs of TA China events – consumer, business development, Business Events

To be successful in this role, the star candidate will have:

  • General marketing & PR experience (minimum 2 years)
  • Highly developed Chinese and English language skills (reading/writing and oral/aural)
  • Working knowledge of MS Office
  • Tertiary qualifications in Communications, Public Relations, Journalism, Marketing or other related field
  • Preparing and delivering information effectively in a variety of media format for a diversity of audiences
  • Well-developed understanding of Web 2.0 including knowledge of online content creation, optimisation, digital marketing techniques and social media.
  • Working knowledge of the China media landscape
  • Manage multiple projects and work towards tight deadlines

Don’t wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com

Partnership Manager- China

Permanent role

A fantastic opportunity exists for a strategic and innovative Partnership Manager to play an important role in developing and managing partnerships, and implementing partnership agreements in China. This position is key in building projects with TA’s key partners in the region, in particular airlines, STOs, Australian-based tourism partners and non-travel partners.

In this role, you will have the scope to excel in the following areas:

  • Proactively identify and develop partners to invest in and benefit from TA’s insights and opportunities in China
  • Manage the development and execution of partner campaigns to reach our target customer with the right messages and offers, ensuring TA and partner assets are optimally leveraged
  • Nurture relationships with key airlines and non-travel partners selling Australia
  • Work with Regional BDM China to prepare an annual Marketing Activity Plan and Business Plan, including recommended budget requirements
  • Monitor the effectiveness of the planned partnership-marketing programme against agreed KPIs and timeline and provide regular reports on program results and progress
  • Assist partners to access the wide range of information produced by Tourism Australia
  • Work with the State Tourism Offices (STOs) to maximise the influence of partnership activities undertaken via an integrated approach to the market

To be successful in this role, the star candidate will have:

  • Solid experience in tourism industry (minimum 5 years)
  • Highly developed Chinese and English language proficiency (reading/writing and oral/aural)
  • A strong sales and marketing background
  • In-depth knowledge and understanding of local and Australian travel industry, such as airlines, travel agencies and other related partners
  • Working knowledge of MS Office
  • Tertiary qualifications in Tourism, Transport, Public Relations, Marketing or other related field
  • Excellent negotiation skills to align co-operative partners with TA marketing direction
  • Experience in building and maintaining strategic partnerships
  • Competency in dealing with senior management of partners
  • A strong service orientation to both internal and external parties
  • Experience in project management

Don't wait and apply today by sending your resume and a covering letter in English detailing your relevant experience by 5 September 2014 to: vacancy@tourism.australia.com