Who are we?
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. We are acknowledged as one of the most innovative and successful tourism marketing organisations in the world.
Our workforce comprises around 220 people approximately half of whom are based in our head office in Sydney, Australia and half across 11 regional offices in Auckland, Frankfurt, Hong Kong, Kuala Lumpur, London, Los Angeles, Mumbai, Seoul, Shanghai, Singapore and Tokyo.
Find out more about Tourism Australia and the Australian tourism industry structure.
Why work with us?
The benefits of working with Tourism Australia are numerous.
- Gain experience and insight into the marketing and research of the tourism industry
- Work with passionate, dedicated, fun teams
- Parental leave
- Career break leave
- Competitive superannuation
- Flexible working arrangements
- Learning and development opportunities
- Health & Well Being program
To find out more, please contact the Tourism Australia head office at email@example.com.
Giving back to the community
Have a look at some of the recent fun events and charity fundraisers Tourism Australia staff have participated in.
Tourism Australia takes the ice bucket challenge (Sydney, September 2014)
Tourism Australia Managing Director John O'Sullivan responded to the Canadian Tourism Commission's call to brave the ice bucket challenge in Sydney in September to raise awareness and funds for Motor Neuron Disease (MND) – a serious degenerative nerve disease that claims two Australian lives every day. Filmed against a backdrop of the Sydney Opera House and Harbour, a koala and kangaroo delivered the drenching to Mr O'Sullivan who, despite chilly temperatures in Sydney of no more than 18C, said it was a "great cause" and he was only too happy to lend his support. Tourism Australia staff are currently raising funds for the cause. To find out more visit MND Australia.
Watch the video of Tourism Australia's ice bucket challenge.
Sun Herald City2Surf race (Sydney, August 2014)
On Sunday 10 August 2014, 18 staff members from Tourism Australia joined runners from all over the globe to take part in the iconic 14km Sun Herald City2Surf. City2Surf is a 'fun run' as well as a race, attracting both competitive runners and community participants who can choose to run or walk. The event attracted 80,000 entrants in 2014.
Congratulations Team TA!
The Color Run (Sydney, 2014)
On Sunday 9 February, Team TA completed the happiest, most colourful 5km fun run on the planet – The Color Run. Twenty-one Sydney staff set their alarms for an early start and made their way out to Sydney Olympic Park to run, dance, laugh and get covered in colour. The Color Run is a 5km fun run, where participants run through a different colour every 1km as they make their way to the finish line. This event proved that running can actually be enjoyable and was a great way to kick start the New Year with a healthy lifestyle focus.
Team TA take on The Colour Run Sydney
Student Volunteer program
At Tourism Australia we believe in developing talent. Our student volunteer program gives Australian university students who are passionate about tourism and Australia the opportunity to undertake practical work experience in various business units of Tourism Australia’s Sydney office.
Students wishing to apply to take part in Tourism Australia's student volunteer program must be Australian residents enrolled in an Australian university, and in the second or third year of their relevant degree. Find out more.
Read the Student Volunteer program FAQs for more information.
Student volunteer stories
Read about Stephanie’s experience volunteering at Tourism Australia in 2014 as part of the Student Volunteer program.
Name: Stephanie Denman
Degree: Bachelor of Arts in Communication (Public Relations) combined with Bachelor of Arts in International Studies.
University: University of Technology, Sydney (UTS)
Semester: Spring semester, final year.
Business Unit: Global Public Relations and Corporate Communications
I first spotted the Student Volunteer program at Tourism Australia on their website after clicking around government websites looking for graduate jobs. I've always been interested in international relations and communicating across cultures, and I realised that Tourism Australia was a perfect fit with my professional interests and my background in Public Relations. And here I am now! I get to talk about delicious food and wine, 29 year old virgin wombats and inspiring indigenous experiences every day at the office.
I split my internship up into two sections to adequately fill my learning goals – half with Global PR and half with Corporate Communications. This allowed me to gain experience in both consumer and corporate facing communication.
My first task was to help out with a huge international public relations event, 'Invite the World to Dinner'. They put me straight to work, helping organise the attendees and their itineraries.
I also helped out with the social media team. They showed me their consumer faced social media sites, explaining how they use each of them differently and how they tailor content to each audience. I learnt how to analyse Facebook content, looking at the different stats for each post and looked at what made some more successful than others.
Filming had just started in the Northern Territory for TA's new indigenous film project, and it was time to gain some media coverage. I worked with the media relations manager on crafting tailored media releases for each state, and he advised me on how to approach the right local papers.
The corporate website needed a refresher, so I was delegated the task of drafting up copy about food and wine experiences and the opportunity in the international market.
Everyone I have met in the Sydney office has been warm and friendly, always happy to have a chat and share their experiences. I have received guidance and support from everyone I have worked with, helping build my knowledge and skill across both corporate and consumer PR.
The experience at Tourism Australia has been one of the highlights of my studies. The knowledge and skill I have gained has been invaluable, and I am very grateful to have had the opportunity to learn from some of the best in the business, some of which have even been interns at TA themselves! Hopefully one day I will find myself back at the TA office, but I know that I will carry the knowledge and skills I have gained here through to my next professional experience.
Read about Elisa's experience volunteering at Tourism Australia in 2012/13 as part of the Student Volunteer program and her subsequent offer of full-time employment.
Name: Elisa Jakymin
Degree: Bachelor of Business (Tourism Management & Marketing), with Distinction
University: University of Technology, Sydney (UTS)
Internship Business Units: Corporate Communications and Domestic Marketing
Position: Project Coordinator, Consumer Insights
Tourism Australia’s Student Volunteer program formed the perfect complement to my studies - combining my university majors of tourism management and marketing - due to its role as Australia's tourism marketing authority responsible for marketing Australia overseas.
My one-year internship extended across the Corporate Communications and Domestic Marketing Units, where I was provided exposure to what was happening across the rest of the organisation.
I was tasked with responsibilities such as coordinating relevant tourism industry events and contributing to the creation and launch of the 'Best Jobs in the World' campaign.
A highlight of my internship was participating in the finals week of 'Best Jobs', including climbing the Harbour Bridge alongside the finalists and being granted exclusive access to Taronga Zoo before the park was opened to the public.
One year after my internship, I was reunited with Tourism Australia on a permanent basis, after being offered the full-time position of Project Coordinator within the Consumer Insights Unit.
I appreciated the efficiency of the recruitment process, and Tourism Australia's friendly People and Culture Unit were on stand-by to answer my queries throughout the process.
In my role, I am responsible for assisting with campaign activity evaluation and consumer research to enhance the effectiveness of Tourism Australia's marketing activities. My position enables me to leverage my interests and strengths in order to contribute to the success of Tourism Australia.
Participation in Tourism Australia's Student Volunteer program eased my transition into the workplace, particularly in terms of having previously been exposed to the organisation's systems and processes, and having developed positive working relationships with a variety of internal and external stakeholders.
My time at the organisation has strengthened my passion for destination marketing, helping me to refine my areas of interest with respect to my long-term career goals. As a cross-functional government organisation, I have developed my understanding of a range of business units as well as of Australia's tourism landscape as a whole.
Without a doubt, I would recommend Tourism Australia's Student Volunteer program to tertiary students – the experiences and knowledge gained are testament to why 'There’s Nothing like Working at Tourism Australia!'