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![Tourism Events Australia]() |
![Tourism Events Australia News]() |
July 2007 |
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INTRODUCTION |
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Dear industry
colleagues,
Welcome to this months edition of our
newsletter. The close of the financial year has had us
all very focussed on winding up the financials for another
year while still delivering the very important projects in
Australia and overseas.
The Board of Tourism
Australia met this month and Business Events was a key item on
the agenda. I was able to give the Board
a
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progress report on the
major priorities for TEA going forward. The Board also
welcomed a delegation from Business Events Council of
Australia (BECA) who presented their latest Federal Government
submission for more funding for Business Events. It was a most
productive and informative meeting.
In Canberra, our Managing Director, Geoff
Buckley and I also met with Federal Minister for Small
Business and Tourism, Fran Bailey and senior officials from
the Department of Industry Tourism and Resources to update
them on our latest programs and initiatives. It was a very
busy day in Canberra – the last days of the Parliamentary
session and the annual TTF Australia Leaders Summit – and
Business Events was squarely on centre-stage.
These important high level meetings are
indicative of the sharp focus that has been brought to Tourism
Australia’s Business Events agenda.
Pippa McCreery and I had the opportunity to
check out the construction of the expanded Melbourne
Convention and Exhibition Centre – what an outstanding
facility and one with premium environmental credentials. This
will be a great asset for Australia and will help to set a new
benchmark for environmentally sustainable infrastructure in
our sector.
How exciting to hear the news that another
important cultural and events landmark, the Sydney Opera
House, has been granted world heritage status by UNESCO. This
recognition helps to keep our important iconic assets in the
hearts and minds of the public and business community. Just
imagine in Australia, it is possible to have your business
event in world-heritage listed facilities like the Sydney
Opera House and Melbourne’s elegant Royal Exhibition Building
and Carlton Gardens.
Also in the world spotlight is APEC 2007 –
a year of meetings and events being hosted around Australia.
The APEC year culminates in Sydney in September when
APEC member nations gather. Tourism Events Australia, Austrade
and Invest Australia are currently finalising a program
designed to leverage this important opportunity. Protocols
around the APEC gatherings are very restrictive due to the
tight security but we are working on establishing a strong
presence for business events. More details will follow next
month.
Again, thank you for generously supporting
the work of the Tourism Events Australia team.
Best Wishes,
Joyce DiMascio
Head of Tourism Events
Australia
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'RE-ENERGISE IN AUSTRALIA' CAMPAIGN SEES
CORPORATES SMILE |
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Tourism Australia’s innovative ‘Re-energise in
Australia’ direct mail campaign continues to be well
received by key corporates and intermediaries in the UK and
North America. Tourism Australia’s Business Events Managers in
both regions have been out in the market place conducting
follow-up meetings to support the roll-out
activities.
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UK corporates and Lene Corgan, Tourism
Australia Business Events Manager UK/Europe. |
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North American intermediaries receive their
motivational direct mail piece. |
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The roll out of the ‘Re-energise in Australia’
campaign in Asia commenced earlier this month. Feedback on the
campaign in Asia will be collected by Tourism Australia’s
in-market Business Events Managers – stay tuned for more
details.
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| UK
AND NZ FAMIL DESTINATIONS ANNOUNCED |
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Bid documents to host the 2007 UK and New
Zealand Corporate Familiarisation Programs were recieved from
the Convention & Visitors Bureaux and were evaluated over
the past couple of weeks. The successful destinations are as
follows:
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UK Corporate Familiarisation
Program - 15-20 October 2007
Melbourne
and the Whitsundays will both host a 3-day
program for qualified corporate buyers from the
UK. |
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NZ Corporate Familiarisation
program - 8-11 November 2007
Adelaide will
host a 4-day program for qualified corporate buyers from New
Zealand.
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Tourism Events Australia would like to thank
all of the Convention & Visitors Bureaux who submitted
applications to host the famil programs. |
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A quick Asia Corporate
Famil update…
The 2007 Asia Corporate
Famil Program will take place from 2 to 8 July 2007. Corporate
buyers from seven Asian countries will have the opportunity to
enjoy the best Melbourne and the Gold Coast have on offer.
Specialised itineraries have be provided by the host
destinations, and delegates will experience how their team can
‘Re-energise in Australia’.
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INAGURAL TEAM
AUSTRALIA EXPLORATORY MISSION TO KOREA & TAIWAN
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The potential of the Korean and Taiwanese business events
markets will be further explored in September when Tourism
Events Australia and seven Team Australia members will
participate in the Exploratory Mission to Korea and Taiwan.
During the mission, Team Australia will meet with 20 corporate
end users and 20 agents over the four-day
educational.
Tourism Events Australia and the
Association of Australian Convention Bureaux are involved in a
joint marketing initiative known as Team Australia, which was
formed to collectively market Australia as a business events
destination in all major international markets.
For
more information on Team Australia, click here.
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Seven Convention & Visitors Bureaux are
confirmed to attend the Mission. Attending
will be:
Adelaide Convention Tourism
Authority
Cairns and Region Convention Bureau
Gold
Coast Tourism
Melbourne Convention and Visitors
Bureau
Northern Territory Convention Bureau
Perth
Convention Bureau
Sydney Convention and Visitors
Bureau
Once again, Tourism Events Australia thank the
bureaux for their ongoing support.
For further
information contact Tourism Events
Australia. |
| 2007
DESTINATION SHOWCASE |
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Tourism Events Australia, in partnership with Singapore
Airlines, will host the 2007 Destination Showcase on 24 July
2007. The event will be held in Singapore and will bring
together Australian Convention and Visitors Bureaux,
Singaporean incentive agents and corporate buyers to showcase
the diversity of the Australian business events experience.
The program will include bureaux presentations with up
to 30-40 leading incentive planners and agents and a cocktail
networking function with up to 100 key corporate buyers.
The 13 Convention & Visitors Bureaux confirmed
to attend the 2007 Destination Showcase are:
Adelaide Convention Tourism Authority
Brisbane
Marketing
Cairns & Region Convention Bureau
Canberra
Convention Bureau
Gold Coast Tourism
Melbourne
Convention + Visitors Bureau
Northern Territory Convention
Bureau
Perth Convention Bureau
Sydney Convention and
Visitors Bureau
Sunshine Coast Convention
Bureau
Tasmania Convention Bureau
Townsville Convention
Bureau
Tourism Whitsundays
The initiative intends to showcase Australia as a premium
Business Events destination with world-class facilities. The
program will include 7 minute bureaux presentations with 30 to
40 incentive planners and agents and a cocktail networking
function with 80 to 100 buyers.
For further information please contact Tourism Events
Australia. |
| TABEE 2008 - 10 YEARS OF
PARTNERSHIP |
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Tourism Events Australia would like to
formally announce that the Team Australia Business Events
Educational (TABEE) will take place early March
2008.
TABEE aims to improve Asian buyer knowledge and
understanding of Australia as a business events destination
and showcase Australian destinations and product. |
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The objective of TABEE 2008 is to maintain
Team Australia’s presence in the Asian business events market
and develop new business out of Asia for Team Australia member
destinations and participating product, by hosting an event
for Asian buyers.
TABEE facilitates relationship building
between participants (buyers and sellers) in a structured
business environment.
We are currently scoping the project
including locations, venues, logistics, budgets and
participation fees for the 2008 event.
We would like to thank you all for your
ongoing support and look forward to working with you to make
TABEE 2008, the 10 year anniversary, the most
lucrative and fruitful yet.
To get involved in TABEE 2008 please
contact your nearest Convention and Visitors Bureaux.
For more information on TABEE please click
here. |
| 'TASTE OF AUSTRALIA' COOKBOOK
A WINNING RECIPE IN UK |
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A 'Taste of Australia' promotional
cookbook, produced by Tourism Australia was last week voted
Best Promotional brochure at the 'British Association of
Communicators In Business' Awards. The cookbook, complete with
themed itineraries using recipes relevant to destinations
throughout Australia, was designed to appeal to the business
events market. |
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For
more information, click
here.
For more information on the UK business
events market, click
here. |
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| INCENTIVE
TRAVEL & CONVENTIONS MEETING ASIA (IT&CMA)
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IT&CMA is the most popular and established Business
Events trade show in Asia. The event will be held from 23-25
October 2007 in Bangkok, Thailand.
Tourism Australia
is considering participating in IT&CMA this year and is
currently calling for expression of interest.
Industry interested in attending IT&CMA in the Australian
Pavilion please email us
by no later than Friday 13 July. For information on IT&CMA
2007, please click
here. |
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AUSTRALIA'S NEWEST ICON TAKES SHAPE
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One year after construction began,
Australia’s largest combined exhibition and convention centre
is taking shape on the banks of Melbourne’s Yarra
River.
The new centre is part of an A$1 billion
development which includes a Hilton hotel, a lifestyle retail
precinct and 60,000 square metres of shopping.
Opening
for business in 2009, the new centre is being developed
through a partnership between the Victorian State Government
and Plenary Group. The Government is contributing $370 million
toward
construction.
Melbourne’s Exhibition and Convention Centre Chief
Executive Leigh Harry says it’s exciting to see the centre
take shape.
“This is going to be a phenomenal
building. Not only will it be visually striking, but
it’s designed to achieve a Six Green Star environmental
rating. It will be one of the greenest convention centres in
the world, and it’s located in the centre of Melbourne
city.
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You can stand at the 18
metre glass façade looking out to the Yarra River and feel
like you could literally touch the city – you’re that
close.”
Already ten major
international conventions are booked for the new centre,
bringing more than 19,000 |
delegates to Melbourne with an economic impact to the
state of more than $100 million.
For more information
on the MECC upgrades, click
here. |
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NEW LOOK, NEW LOCATION, NEW INSPIRATION...RSVP
07! |
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Sydney’s only event dedicated to the Corporate Parties
& Special Events industry has come around again. This year
RSVP will be held at the Sydney Convention and Exhibition
Centre from 17-18 July 2007.
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New in 2007… the RSVP Event
Talks, RSVP Entertainment Café, Bite Tastings and Roving
Entertainment.
Whether it’s a
lunch for 6 or a launch for 6000, you’ll find everything you
need at RSVP 07 Sydney– a dedicated event for a dynamic
market! |
For more information on RSVP 07, click
here. |
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UPCOMING EVENTS |
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BUSINESS EVENTS
3rd
International Congress on Psychology and Law
3 - 8 July
2007
Adelaide, SA
Click here
for more information on the event
International Conference on Wind
Engineering
1 - 6 July 2007
Cairns, QLD
Click here
for more information on the event
CONSUMER
EVENTS
Gold Coast
Airport Marathon
1 July
2007
Gold Coast, QLD
Click here
for more information on the event
Byron Bay
Writers Festival
26 - 29 July 2007
Byron Bay, NSW
Click here
for more information on the event
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