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INTRODUCTION |
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Dear industry
colleagues,
My sleeves are well and truly rolled up as I navigate the
first few months of this new role. There are some very
exciting opportunities ahead as we work together to make the
most of Australia’s capability in the business events
sector.
I’ve had many
fruitful meetings with many of you over the past few weeks
mapping out with industry
leaders how best to develop both our
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short and longer term priorities. We need
to be clear, focussed, realistic and wherever possible, on the
same page!
The good news is that Federal Government
has renewed Tourism Australia’s Tourism White Paper funding.
This was announced in Canberra on budget night. For Tourism
Events Australia this now means we can continue to develop and
fund our marketing programs beyond June 08. It is a tight
budget so it’s important to ensure that we track results and
commit to programs where we can add real marketing value to
the industry…and importantly get results in positioning
Australia as an outstanding and desirable business events
destination. We will be unequivocally focussed on this.
As you know – Tourism Events Australia has
many substantial programs underway generated through the
Sydney office and also through our regional offices around the
world. We also have within Tourism Australia outstanding
resources and expertise. This is a great asset that should not
be ignored – there are marketing savvy teams across the
organisation whose expertise we will harness. This means that
while our unit is relatively small – we have access to the
significant resources of the whole organisation both in
Australia and across the world.
Mainstreaming Tourism Australia’s
commitment to Business Events will be a major priority. I know
that I will be doing this with tremendous support from our
Minister, Fran Bailey; the Board and its Chairman, Tim Fischer
and our Managing Director, Geoff Buckley.
Our industry also has many passionate and
committed advocates and we will work in partnership with you
to deliver the results we so much want for Business Events in
Australia.
Regards,
Joyce DiMascio
Head of Tourism Events
Australia
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FEDERAL GOVERMENT BUDGET
ANNOUNCED |
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The Australian Government will invest $193.3 million in
tourism over the next four years. Funding for Tourism
Australia is to be maintained at the increased level
originally announced as a four year commitment in the Tourism
White Paper.
Tourism Australia will receive ongoing funding of $46.4
million a year from 2008-09, over and above Tourism
Australia's base level of funding, including $4.1 million for
research and statistics.
"The Australian Government will invest $193.3 million in
tourism to attract more international tourists to Australia
and to encourage more Australians to explore their own
backyard," Fran Bailey, Minister for Small Business and
Tourism said.
The Government is backing an industry which is delivering
solid results, with international tourists spending an extra
$1.8 billion in Australia last year.
"This is a fantastic result for our $75 billion tourism
industry which employs more than half a million Australians.
This continued level of commitment for the tourism industry
will help keep our economy strong."
For further information on the 2007-08 Federal Budget and
tourism funding please click here. To
view the media release from the Minister for Small Business
and Tourism please click
here.
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| 'RE-ENERGISE IN
AUSTRALIA' CAMPAIGN BLITZ IN THE UK AND NORTH AMERICA |
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Tourism Australia recently got the
undivided attention of key Corporate decision makers and their
influencers in the United Kingdom and North America with the
innovative ‘Re-energise in Australia’ direct mail
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The direct mail elements consisted of an iPod
containing a motivational podcast and an Aboriginal artwork.
Similarly key Intermediaries were identified in these markets
and also received an iPod, with a podcast encouraging them to
start talking to their corporate clients about Australia as
their next Business Events destination. |
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The iPods will act as an ongoing marketing
tool ensuring the communication lines are kept open with these
key contacts. In addition, all campaign recipients have a
personalised web portal which they can access through
events.australia.com. A Tourism Australia guide ‘Leah’
encourages them to register to receive the campaign collateral
piece, view rich format case studies, register for ongoing
communications and advise of their bookings to Australia.
The direct mail campaign has been extremely well
received and Tourism Australia staff in-market look forward to
an ongoing relationship with these key Corporates and
Intermediaries.
Roll out of the campaign in Asia is due to
occur at the end of May, with the launch of the new language
pages on events.australia.com – stay tuned for more
details. |
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INAGURAL TEAM AUSTRALIA EXPLORATORY
MISSION TO KOREA & TAIWAN |
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Exploring opportunities in new markets is
a key role for Tourism Events Australia. In September, Tourism
Events Australia and seven Team Australia members will
participate in the Exploratory Mission to Korea and Taiwan.
The mission is a great opportunity to further explore the
Korean and Taiwanese business events markets. Team Australia
will meet with 20 corporate end users and 20 agents over the
four-day educational.
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The seven Convention & Visitors
Bureaux confirmed to attend the Team Australia Exploratory
Mission 2007 are:
Adelaide Convention Tourism
Authority
Cairns and Region Convention Bureau
Gold
Coast Tourism
Melbourne Convention and Visitors
Bureau
Northern Territory Convention Bureau
Perth
Convention Bureau
Sydney Convention and Visitors
Bureau
Once again, thank you for your ongoing support.
For further information please contact
us.
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| 2007 DESTINATION SHOWCASE
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Tourism Events Australia in partnership with Singapore
Airlines will host the 2007 Destination Showcase on 24 July
2007 in Singapore.
The event
aims to showcase Australia as the ultimate business events
destination. This event will bring together Australian
Convention and Visitors Bureaux and Singaporean incentive
agents and corporate end users to display the diversity of the
Australian business events experience.
The program will include a cocktail networking function
with 80 to 100 corporate end users and workshop sessions for
30 to 40 incentive planners and agents.
For further information please contact
us. |
| MPI WEC
2007 |
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Meeting Professionals International
- World Education Congress 2007 will be held in Montreal,
Canada from 28-31 July 2007.
MPI WEC is an annual
conference offering over 150 sessions on professional
development topics. The conference will provide vital
information on products and services that will assist in
working within the meetings industry. MPI WEC 2007
incorporates the trade show MeetingPlace, which is MPI's
largest trade show and offers unique global networking and
business development opportunities.
The Australian
booth will showcase Australian lifesavers and beach culture.
The Australian business events particiapants
include:
Melbourne Convention and Visitors
Bureau
InterContinental Sydney/Hayman
ID
Australia
Directions DMC
Perth Convention
Bureau.
For more information on how to get
involved in Business Events in North America, please contact
Skye Baird.
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| TOURISM AUSTRALIA TO SPONSOR AACB STAFF
SCHOLARSHIP 2007 |
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Tourism Australia will sponsor
the 2007 Australian Association of Convention Bureaux staff
scholarship.
The objective of the award is to foster
the career development of dedicated Convention and Visitor’s
Bureaux staff. It enables them to demonstrate their
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future aspirations within the business events and Bureaux
community.
This year's award will be announced at the
annual AACB Staff Conference in Darwin on 7 - 8 September
2007.
Applications are now open to all Bureaux staff and
close 10 August 2007. For details and application form please
visit: http://www.aacb.org.au/.
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| APEC TOURISM FORUM |
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Tourism Australia participated in the APEC Tourism Forum
held on the Gold Coast on 15 May 2007. The Forum brought
together tourism leaders and professionals from all of the
APEC member nations to discuss ‘The importance of
collaboration in times of crisis’.
The program included sessions on Global Tourism Scene
Setting, Australia’s Cyclone Larry Experience, Thailand’s
Tsunami Experience and Hong Kong’s SARS Experience. There was
also focus on emergency management in Australia and the
importance of industry and government collaboration in times
of crisis. For more information on the Asia-Pacific
Economic Cooperation please click here |
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BID WINS FOR BRISBANE
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Brisbane has added weight to its rising
status as the destination of choice for conventions, leisure,
investment and major international events by claiming several
new conference bid wins and the rights to host the Rugby
League World Cup 2008 final and semi-final matches.
The list of recent conference bid wins for
Brisbane include the:
- City and Urban Development Summit
- Australian Midwifery Expo
- 6th Australasian Viral Hepatitis
Conference
- 2009 Conference of the International
Society for History, Philosophy and Social Studies of
Biology
- 53rd Annual Meeting of the International
Society for the Systems Sciences, and
- 15th National Haemophilia Conference.
For further information on Brisbane please
click here.
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UPCOMING EVENTS |
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BUSINESS EVENTS
5th World Congress of Paediatric
Cardology and Cardiac Surgery
22
- 26 June 2007
Cairns, QLD
Click here
for more information on the event
ADMA Forum
27 - 29 June 2007
Sydney, NSW
Click here
for more information on the event
CONSUMER
EVENTS
2007 Bledisloe Cup Festival
25 - 30 June
2007
Melbourne, VIC
Click here
for more information on the event
Imparja Camel Cup
14 June 2007
Alice Springs, NT
Click here
for more information on the event
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