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INTRODUCTION |
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Dear industry colleagues,
As you’ll
see we’ve introduced a new format to our e-newsletter style
this month so you can click through to those stories that
interest you most. You’ll see we have lots of challenging work
underway for our local and international teams – all well
supported by industry. We thank you for this.
I am pleased
to advise that our Board has approved our renewed focus on
Business Events |
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and extra support for core
programs in Corporate Familiarisations, Research and Insights,
Distribution and Trade Events, and Marketing Services
activities. This is great news and a clear indicator of the
strong support for our business.
On August 17 we’re
holding an industry briefing which will bring you up to date
with our progress and planning. This will be the first in the
series of events designed to allow two-way discussion about
what we’re doing and why we’re doing it. I believe these
sessions should answer your calls for more engagement with
Tourism Australia – your feedback from the first session will
be much appreciated.
There are a number of major challenges for
us all – most importantly the need to work smarter and more
strategically. This will be particularly vital to the
development of individual, but fully integrated, strategies
for our Corporate Meetings, Incentive, Association and Major
Events markets. We’re looking forward to taking on these
challenges with you.
One subject that we’ll put on the program
for urgent discussion is ‘sustainability’ This topic is
generating a lot of talk in the broader tourism industry and
all of us in the Business Events community need to look at the
possible risks and opportunities to our business. There is
some really positive work being done around this issue so its
important for all of us to start working on a consistent
message about what our industry is doing in terms of making
our business practices, product development and marketing
‘sustainable’.
On behalf of the TA team I look forward to
working with you to tackle all these great challenges and
more.
Best Wishes,
Joyce DiMascio
Head of Tourism Events
Australia
PS – It was great to see so many of you at
the National Tourism Alliance dinner at Parliament house this
week. It’s clear from the dignitaries’ speeches the importance
of Business Events is front of mind in the political
realm. |
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'RE-ENERGISE IN AUSTRALIA' ASIA CORPORATE FAMIL
2007 |
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Tourism Australia, Gold Coast Tourism and Melbourne
Convention + Visitor Bureau recently hosted a ‘Re-energise in
Australia’ Asia Corporate famil program. A total of 23 Asian
delegates from China, Korea, Taiwan, Thailand, Malaysia,
Singapore and India attended the 6-day famil program which
highlighted the Gold Coast and Melbourne. The 19 corporate and
four media delegates, were from companies, predominantly in
the insurance and healthcare industries, who were considering
holding future incentive programs and conferences in
Australia.
For more information on the Business Events
Corporate Familiarisation Programs click
here.
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Melbourne – Gooney Bird aerial tour of the
Peninsula over Port Philip Bay |
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Gold Coast - exclusive
island paradise of McLarens Landing
For more
information on Melbourne, click here and Gold Coast,
click
here
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| BUSINESS EVENTS SHOWCASED IN SINGAPORE
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Tourism Australia,
Singapore Airlines and 13 Australian Convention Bureaux
presented Australia's business event facilities and
capabilities to over 150 corporate clients of Singapore
Airlines and travel agents in Singapore last month. The event
provided the opportunity to showcase Australia's diverse range
of experiences and world-class facilities to travel agents and
Singapore Airlines' corporate clients.
For more
information on the event, click
here. |
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Tourism Australia, Singapore Airlins and 13
Convention & Visitors Bureaux |
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Incentive agent workshop
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INDUSTRY NEWS
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GEOFF DONAGHY ELECTED VICE PRESIDENT OF
WORLD INDUSTRY BODY |
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Senior Ogden IFC
executive, Geoff Donaghy, has been elected Vice
President of the International Association of Congress
Centres (AIPC) at its recent annual conference in Graz,
Austria.
AIPC is Brussels based with membership
comprising 154 of the world’s leading convention and
exhibition centres across 53 countries. Founded in
1958, AIPC undertakes a wide ranging programme of
research, education and lobbying activities.
Mr
Donaghy, who has been an AIPC director for two years,
has CEO responsibility for the Ogden IFC managed Cairns
and Darwin Convention Centres and Suncorp Stadium in
Brisbane.
He is also Chairman of the Business
Events Council of Australia, the country’s peak
convention and exhibition industry representative
body. | MCVB 2007/08 PLANNER'S
GUIDE LAUNCHED |
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Melbourne Convention + Visitors Bureau has officially
launched its 2007/08 Melbourne Planner's Guide. The Guide is
the flagship publication for Melbourne's business events
industry, essential for meeting planners and event organisers.
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This year's
Melbourne Planner's Guide contains even more information on
Melbourne's premiere venues, accommodation, products and
services, plus touring and leisure program ideas. And the
Melbourne Planner's Guide 2007/08 has got a vibrant new style.
Melbourne Planner's Guide is available free by calling
+61 3 9693 3333 or online by clicking here.
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Tourism Australia would also like to offer our
congratulations to Sandra Chipchase, Chief Executive Officer
of Melbourne Convention + Visitors Bureau, who was elected as
the new President of BestCities Global Alliance at the annual
meeting at IMEX 2007.
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| NEW LOGO AND MARKETING
CAMPAIGN FOR AIME |
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Melbourne Convention + Visitors Bureau
(MCVB) and Reed Travel Exhibitions (RTE) have developed a new
AIME logo and marketing campaign to better position the AIME
brand. The brand uses the theme AIME Higher to convey
the high standard of the event and at the same time appeal to
high achievers in the industry. |
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AIME 2008, Asia Pacific Incentives &
Meetings Expo, will be held at the Melbourne Exhibition Centre
on 19 & 20 February.
For further information on
AIME and the new campaign, click here. |
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| BRISBANE
MARKETING STAFF UPDATE |
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| Brisbane Marketing Director of Business Development
and AACB Vice-President, Mr Paul Lewin has formally announced
the promotion of Ms Annabel Sullivan to the role of Convention
Bureau Manager. |
For
more information, please click
here. |
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TIGER AIRWAYS OPENS UP MORE NEW TERRITORY
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Tiger Airways has announced that it will
fly three times a week between the Alice Springs and Melbourne
from the beginning of December 2007. |
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The airline will also
be boosting its Singapore -Darwin services to daily flights,
adding another 37,000 seats per year to the route. The Tiger
Airways announcement comes as the Northern Territory
Convention Bureau (NTCB) undertakes a range of marketing
activities to continue to grow the Territory’s profile in the
Asian marketplace.
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For further information on the NTCB, click
here. |
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UPCOMING EVENTS |
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BUSINESS EVENTS
Sydney
International Beauty Expo
11 - 12 August
2007
Sydney, NSW
Click here
for more information on the event
Renal Society of
Australasia National Conference
14 -18 August
2007
Perth, WA
Click here
for more information on the event
9th Australia Pallative Care Conference
28 - 31 August 2007
Melbourne, VIC
Click here
for more information on the event
CONSUMER
EVENTS
Darwin
Festival
9 - 25 August
2007
Darwin, NT
Click here for more
information on the event
Audi
Hamilton Island Race Week
17 - 25 August
2007
Hamilton Island, QLD
Click here
for more information on the event
Barossa Gourmet Weekend
25 - 26 August 2007
Barossa, SA
Click here
for more information on the event |
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