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INTRODUCTION |
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Thank you for the positive feedback on
recent issues of this newsletter – its encouraging to hear
that the changes we’ve made have been so well received.
The last couple of months have been extremely
productive. We’ve provided some great opportunities to
showcase Australian Business Events products to buyers and
agents in major target markets of Asia, UK, Europe, New
Zealand and North America and have had a strong response.
Our intense focus on Asia is demonstrated
by a range of high-level trade marketing activities including
a very successful exploratory mission to Taiwan and Korea in
September. These are emerging markets for Business Events and
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mission paved the way for seven bureaux to
learn more about the markets, pursue leads and develop
valuable agent and buyer relationships.
We’re also
making good progress in planning the 10th anniversary of TABEE
for 2008 – and we are pleased to announce that the location
for the next event is Macau. Our partners in Team Australia
will once again play a vital role recruiting sellers to join
us for this important event.
In another exciting development, TA
welcomed to Australia more than 500 representatives of the
fastest growing supermarket group in Taiwan, Chuan Lian
Corporation. The high-achievers were joined by the Group’s
President, Mr Lin Ming Hsuing and Executive President Mr Andy
Huang. This group was one of the first retail sector incentive
groups to visit Australia according to PTC Travel and augurs
well for the development of a new category.
Over the coming years driving more yield
through export and economic development will be a great
opportunity for our sector. To this end, TA is working more
closely with Austrade and Invest Australia. We recently
renewed our MOU with Austrade and Business Events is
recognised as a core component of our joint endeavours.
Collaboration across Government agencies is
not only logical but it makes clear economic sense, helping us
lift the ROI on Business Events marketing. TA is also working
with the International Event Coordinator Network in the
Department of Immigration and Citizenship, providing visa
processing assistance for events. This ageny’s work is largely
unrecognised by our sector, despite the vital service they
provide ensuring visa arrangments for major and business
events are handled professionally and quickly.
And we have more good news on the issue of
sustainability in Business Events - Qantas’ carbon offsets
program. It is part of a growing portfolio of industry
initiatives designed to provide green options to clients.
We’re continuing to explore the challenge
and in this e-newsletter are kicking off a short survey
inviting you to have your say on matters “green”.
Tourism Australia has a seat at the table
at the Australian Government’s Climate Change Taskforce so
this survey can help to provide some preliminary top-line
indicators specific to Business Events.
As the end of 2007 approaches we have a
full program of marketing initiatives rolling out. We look
forward to working with you on these.
Best wishes
Joyce DiMascio
Head
of Tourism Events Australia |
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| SURVEY -
HAVE YOUR SAY |
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HOW GREEN ARE YOU? |
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Australia has a great opportunity to more
aggressively market its green credentials in the Business
Events sector as more companies develop sustainable product
options.
Tourism Australia would like to hear from
you about specific client requests for green events, ways you
have addressed these requests and your company’s standard
green policies.
A questionnaire has been developed to gauge
the impact of the green debate on our sector. Please take the
time to complete this short questionnaire which will give us
valuable insight into just how green we are and the extent of
the demand for ‘green’ by our clients.
Click here to complete the survey.
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| TOURISM
EVENTS AUSTRALIA NEWS |
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TABEE 2008 - LOCATION
ANNOUNCED! |
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Tourism Australia will continue its
marketing blitz in Asia with the staging of the Team Australia
Business Events Educational (TABEE) 2008 in March in Macau.
The venue was chosen following an evaluation of 4 locations,
these were Bangkok, Hong Kong, Macau and Phuket.
TABEE is the biggest Asian business event
organised by Tourism Australia (TA) in association with Team
Australia – the joint marketing initiative between TA and the
Association of Australian Convention Bureaux (AACB).
The event includes a three-day program
providing an education and negotiation platform for Australian
Sellers to meet with Corporate End Users as well as incentive
agents in Asia.
TABEE 2008 will be held from 3-5 March 2008
in Macau.
TABEE 2008 will be the 10 year anniversary
of the event, highlighting Tourism Australia’s commitment to
this market.
For more information, please click here.
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QUALITY
BUYERS TARGETED IN KOREA & TAIWAN MISSION
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Seven Australian Convention and Visitors Bureaux attended
Tourism Australia’s Business Events Team Australia Exploratory
Mission to Korea and Taiwan last month.
The aim of the Mission was to improve buyers knowledge of
Australia as a Business Events destination through a series of
workshops and bureaux
presentations.
In Korea, ‘Team Australia’ met with 35 corporate buyers
from the insurance, private banking and pharmaceuticals
industries and 25 incentive agents. And in Taiwan, they met 67
corporate buyers from direct marketing, insurance, private
banking and pharmaceuticals industries and 36 incentive
agents.
Mission participant, Marina McKeague, Business Development
Manager, Perth Convention Bureau said the success of the
mission could be attributed the respect that the TA Country
Managers and Business Events team command in their respective
markets.
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“The work undertaken by the Country
Managers is of the highest standard and creates an excellent
business perception of Australia, our products and
services.”
To get involved in Team Australia
activities, please contact your local Convention &
Visitors Bureau. |
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CHICAGO SHOW - IT&ME 2007
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A 25 per cent increase in business leads was the welcome
result for Australia at this year’s IT&ME in Chicago in
September.
TA and 16 Australian incentive suppliers participated this
year in what is North America’s most recognised incentive
travel trade event.
The best location on the trade
show floor, a quintessential Aussie themed ‘pub’ booth, baby
kangaroos and a wallaby to draw the 6000 buyers in,
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well as happy hour drinks, combined to ensure
the pub ran at full capacity for the 3 day
show.
Around 340 leads were secured, of which 12
were hot prospects for business over the next two years.
For more information on Tourism Australia
Business Events trade activities, contact Tourism Events
Australia.
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| Participants at the event
included: |
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Amora Hotels
Directions DMC
Encore
BT
Four Seasons Sydney
Hayman Sales
and
Marketing
Hilton Sydney
ID
Australia
InterContinental Sydney
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Melbourne Convention + Visitors Bureau
Orion Expedition Cruises
Pan Pacific Travel Australia
Qantas
Shangri-La Hotels Australia
Sheraton Mirage
Port Douglas
Sofitel Australia
Southbound
Australia |
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| SUPERMARKET SUPERSTARS WON SYDNEY |
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One of Taiwan’s most dynamic
retailers, the Chuan Lian Corporation, chose Sydney to
reward its top performing store managers for their
efforts in making the company market leader in its
category.
While financial services and real
estate companies from Taiwan have previously used
Australia for their events, this was the first time a
Taiwanese retailer has graced Australian shores.
The Hilton Sydney was the host venue
for the group and the scene of a lavish gala dinner
where the company president, Mr Lin Ming Hsuing, thanked
his managers for their contribution to the company’s
success. An Australian
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spirit prevailed throughout with
Indigenous dance and didgeridoo performances.
Joyce DiMascio, was on hand at the gala dinner
to welcome the guests, thanking them for choosing
Australia and expressed the hope they would one day
return with friends and family to see more of the
country.
To view the full case study, please click here. |
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INDUSTRY NEWS |
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TOP AUSSIE EVENTS DIRECTORY ANNOUNCES
FIRST INTERNATIONAL PARTNERSHIP |
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| BizParade - Australia’s first online
‘one-stop-shop’ for event planners across the globe –
has boosted its offering through a strategic alliance
with LondonMICE. |
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“BizParade and LondonMICE now have
reciprocal home page links, so planners across the world
can access an exhaustive list of event suppliers in both
London and Australia with just the click of a mouse,”
BizParade Director Lindy Andrews said.
Like LondonMICE, the recently
launched BizParade website provides planners, both
domestic and international, with an easy-to-use portal
for essential information and vendor listings. BizParade
already has thousands of venue and supplier listings,
and organisers ranging from incentive houses to party
planners are using the site to advertise their
services.
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“BizParade aims to
promote Australia as a national and international event
destination, and what better way to do this than through
partnership with one of the UK’s top events
directories?” Asked Andrews. “As well as attracting a
whole new group of UK and international clients, the
collaboration will help the cross-pollination of ideas
and set a new competitive standard for the Australian
event industry as a whole.”
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NEW NATIONAL CONVENTION CENTRE SETS
BENCHMARK |
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Opening this month, is the newly
refurbished state-of-the-art National Convention Centre
in Canberra.
The ACT Government has invested $30
million in the upgraded facility which officially opens
on 18 October 2007. The new National Convention Centre
upgrade includes enhanced technology, security and
catering plus a more flexible and accessible floor plan.
The centre will cater for up to 2500
guests, with the Exhibition Hall accommodating as
many as 120 display booths and the Royal Theatre capable
of entertaining up to 2500 people. An additional range
of versatile rooms are available for small private
meetings and breakout sessions.
This refurbishment will restore
Canberra’s position in the conventions market and allow
it to compete with other major cities for lucrative
international Business Events.
For more information, click
here.
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CROWNING GLORY
- MORE GOOD NEWS FOR MELBOURNE |
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The biggest hotel in
Australia will be built at Melbourne’s Southbank as part
of a $540 million expansion of the Crown Casino complex.
Construction on
Crown's third hotel, a 27-storey curved building on
Clarendon St, will begin as early as this month.
Crown also announced a $40-million extension of
its convention centre, a $65 million revamp for Crown
Towers hotel rooms and a $140 million upgrade of the
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The $300 million
third hotel, yet to be named, will have 658 rooms
bringing the total number of rooms in the Crown precinct
to 1600.
It will be open by May 2010 to
capitalise on the Melbourne Exhibition and Conference
Centre being built on the banks of the Yarra River.
The project is estimated to create 4000 jobs
during construction and another 500 positions on
completion.
For
more information, click here. |
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| | CHANGE YOUR BUSINESS
LATITUDE |
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Cairns & Region Convention Bureau is hosting the Sell
TNQ Workshop from 16 – 19 November 2007. The complimentary
hosted buyer program gives meeting planners and conference and
incentive organisers the chance to meet with the region’s
premium business event operators.
 To register your interest, click here. |
BRISBANE BID OUTCLASSES BANGKOK AND
AUCKLAND |
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Brisbane has pipped Bangkok and Auckland to
secure the 10th annual Asia-Pacific Intelligent
Transport Systems Forum.
The Forum, to be held over three days and
two nights in July 2009, will bring more than 800 delegates to
the Queensland capital and deliver an estimated economic
benefit of over one million dollars.
Brisbane Marketing Director of Business
Development and AACB Vice President, Mr Paul Lewin said this
latest bid win was further proof of Brisbane’s credentials as
an international business events destination.
Brisbane Convention & Exhibition Centre
General Manager, Mr Robert O’Keeffe said Brisbane and the
Centre had enjoyed an unprecedented run of international
convention bid wins in recent weeks and was confident the
trend would continue. To find out
more about Brisbane conferences and the benefits of meeting in
Brisbane contact the Brisbane Marketing Convention Bureau. |
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| TASMANIAN
CONVENTION BOOST |
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The Tasmanian Convention Bureau has just released the
2007/2008 Meeting and Incentive Planners Guide: a
comprehensive reference publication used to organise
conferences, meetings or incentives in Tasmania. For more
information on conventions in Tasmania, please click here. |
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| ADELAIDE HAS BEST
CONVENTION YEAR EVER |
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The Adelaide Convention Tourism Authority (ACTA) is
celebrating the most successful trading period in the
company’s 35 year history.
At the ACTA AGM last month Chairman Glenn Cooper reported
that 44 new events, with an estimated economic impact of $95.5
million were won during 2006/2007. Some of the 2006/2007 wins
include: The Defence + Industry Conference 2007; the
International Society for Justice Research Biennial
Conference; the Royal Australasian College of Physicians
Congress; and The Pacific Rim Association for Clinical
Pharmacogenetics Meeting. For more information on
conventions in Adelaide, please click
here. |
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GOING GREEN |
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ESPLANADE HOTEL
FREMANTLE - WA'S FIRST CARBON NEUTRAL HOTEL
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The Esplanade Hotel Fremantle has become
Western Australia’s first carbon neutral hotel. Located 20
minutes from Perth’s CBD; the four-star hotel has long been
committed to environmental issues. In 2001, it received its
AAA Tourism Green Star accreditation for initiating
green-friendly operations such as recycling programs and
installing solar power. The hotel offset its remaining carbon
emissions by purchasing 9.6 hectares of rainforest in
Ecuador.
For more information, click here.
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UPCOMING
EVENTS |
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BUSINESS EVENTS
16th Biennial Australasian Plant Pathology
Society Conference
24 - 27 October
2007
Adelaide, SA
Click
here for more information on the event
Aged Care Association
Australia Annual National Congress
28 - 31 October
2007
Sydney, NSW
Click
here for more information on the event
Australian
Gastroenterology Week
22 - 26 October
2007
Perth, WA
Click
here for more information on the event
AusBiotech National
Conference
21 - 24 October 2007
Brisbane,
QLD
Click
here for more information on the event
6th International
Conference on Mobile Learning
16 - 19 October
2007
Melbourne, VIC
Click here for more
information on the event
CONSUMER
EVENTS
Sydney Spring
Cycle
21 October
2007
Sydney, NSW
Click
here for more information on the event
Lexmark Indy
300
18 - 21 October 2007
Gold Coast, QLD
Click
here for more information on the event
Melbourne
International Arts Festival
11 - 27 October
2007
Melbourne, VIC
Click
here for more information on the event
Panasonic World Solar
Challenge
21 - 28 October 2007
Adelaide, SA
& Darwin, NT
Click
here for more information on the event
The Great Tasmanian
Oyster Riot
13 - 14 October 2007
Cambridge,
TAS
Click
here for more information on the event
Blessing of the
Fleet
28 October 2007
Geraldton, WA
Click here for more
information on the event
Royal Hobart
Show
19 - 22 October 2007
Hobart, TAS
Click
here for more information on the event |
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