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INTRODUCTION |
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Dear Industry Colleagues,
Welcome the September issue of our
e-newsletter. As we go on-line this month, Sydney has
just finished hosting 21 world leaders from APEC member
economies and 400 business leaders for the Olympic Games of
business events. Tourism Australia led a successful
multi-agency presence at APEC to promote Australia to business
leaders and media.
And as world leaders met in Sydney,
the annual Australian Association of Convention Bureaux held
its annual staff conference in Darwin. Tourism Australia was
delighted to take part in this event and to have the
opportunity to brief the bureaux on plans for the coming year.
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Once again this year, Qantas and
Tourism Australia partnered to sponsor a special scholarship
for high achievers working in bureaux. I thank those Chief
Executives who supported their staff in their application and
congratulate Siddharth Ketkar from Adelaide Convention Tourism
Authority on receiving the award. Professional development of
our brightest should be commended and encouraged.
Last month, Tourism Australia held our
first Business Events workshop with industry – participants
were mostly associations, CVBs and airline partners. We have
had excellent feedback and look forward to making these forums
on ongoing part of our communications program.
Follow up work has already begun on the
next stages of the Business Events marketing campaign
‘Re-energise in Australia’. Our tracking results in
UK and US show the campaign has had excellent cut-through with
the on-line activity including case study views and podcast
downloads getting good take-up.
We have some
exciting times ahead – we are making good strides forward in
our work to centre-stage business events within the work of
Tourism Australia. Our team at Tourism Events Australia –
Pippa McCreery, Renee Baker, Alicia Hutchison, Mylie Hagan and
student volunteer, Sara Tavora look forward to working with
you to showcase Australia as an outstanding place to do
business.
Joyce DiMascio
Head of
Tourism Events Australia |
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TRA SURVEYS TO EXPAND |
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Tourism Research Australia is expanding the International
Visitor Survey and National Visitor Survey in 2008 to include
more data on business events visitors.
Additional
questions will be added to the surveys to collect more
benchmark data on exhibition, conferences and incentive
visitors. These new questions will allow better analysis of
information about the Business Events
sector.
Tourism Australia has worked with Tourism
Research Australia to draft new questions. These are currently
being discussed with industry representatives including BECA
and AACB.
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TOURISM AUSTRALIA
AT AACB CONFERENCE |
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As part of Tourism Australia’s on going commitment to
Business Events, Joyce DiMascio, Johnny Nee (Regional General
Manager, North Asia) and Renee Baker (Business Events
Coordinator) played a key role in the Association of
Australian Convention Bureaux (AACB) annual staff conference
in Darwin last week.
At the conference Johnny Nee was awarded a certificate of
appreciation from the AACB for his outstanding contribution
and commitment in the role of developing and driving
excellence for “Team Australia” in Asia.
The 2007 AACB staff scholarship was sponsored by Qantas and
Tourism Australia, an award for high achievers working in
bureaux. The winner of the award was Siddharth Ketkar an
Account Manager from ACTA. Siddharth will be undertaking a
study tour of India to look at new market development
opportunities from India. For more information, click
here. |
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| TOURISM AUSTRALIA BUSINESS EVENTS WORKSHOP
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The Tourism Australia Business
Events team held the inaugural Business Events Industry Workshop at
the Shangri-La Hotel, Sydney last month.
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The workshop included discussions
about both strategic and operational issues. TA’s
Managing Director, Geoff Buckley spoke of the
organisation’s renewed focus on business event and the
Board’s support for the work of Tourism Events
Australia. He said the unit was entirely dedicated to
business events with Major Events related marketing now
handled in the consumer marketing arm of the
organisation.
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The areas this workshop addressed
were:
- An update on the “Re-energise in
Australia” campaign
- Reviewed the latest data from
Tourism Research Australia
- An overview of association market
research commissioned by TEA
- ‘Climate Change’ and its
implications for the Business Events sector – threat
or opportunity?
The audience consisted of senior
management from Convention and Visitors Bureaux,
Convention Centres, Industry Associations and Tourism
Australia cooperative partners.
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AUSTRALIA HOSTS APEC 2007
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From 2 to 9 September 2007 the
Australian Government hosted the Asia-Pacific Economic
Cooperation (APEC) forum, with official meetings being
held at the Sydney Convention and Exhibition Centre,
Sydney Opera House and Government House.
Tourism
Australia was part of a whole-of-government booth and a
had a presence in the International Media Centre (IMC).
Tourism Australia endeavoured to maximise every
opportunity at this event to leverage the fact that
Australia is capable of hosting one of the most
important business events in the world.
For more
information on APEC 2007, click
here.
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AUSTRALIA SHINES AT PAICE 2007
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PAICE 2007 saw 104 Business Events
suppliers exhibit in Auckland, of which 37 were
Australian exhibitors, making it the largest destination
represented.
Held at Eden Park, the venue
provided a fantastic exhibition space with improved
layout, allowing all of the Australian products to be
grouped together. There were 215 corporate buyers who
attended this year.
For more information
on Business Events activities in New Zealand, contact Tourism Events
Australia |
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TOURISM AUSTRALIA GAINS AIRLINE SUPPORT
FOR FAMILS |
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Tourism Australia is partnering with
Etihad Airways and Air New Zealand for three
familiarisation programs to be held in November
2007.
UK Etihad Famil, 8-13
November 2007- This will be a 5 day
familiarisation for incentive agents from the United
Kingdom. The famil will visit the Sunshine Coast and
Sydney. The famil participants will be qualified by
Tourism Australia staff in-market. Partners: Etihad
Airways, SCCB and SCVB.
North American Air New
Zealand Famil, 15-20 November 2007- This will
be a 5 day familiarisation for corporate buyers from
North America. Air New Zealand is supporting Melbourne
as the host destination. Partners: Air New Zealand and
MCVB.
Tourism Australia New Zealand
Corporate Famil 8-11 November 2007- Air New
Zealand will partner with Tourism Australia and ACTA for
this 4 day corporate familiarisation program that will
showcase Adelaide as a Business Events destination to 8
corporate-end users from New Zealand. |
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AUSSIE SURF WAS UP AT MPI WEC 2007
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The Surf Life Saving Associations 100
year anniversary was the theme at Tourism Australia’s
colourful booth at MPI WEC in Montreal, Canada. ID
Australia, Melbourne Convention + Visitors Bureau, Perth
Convention Bureau, Hayman/Intercontinental Sydney and
Directions DMC joined TA at the showcase. The next MPI
WEC will be held in Las Vegas in July 2008.
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BUSINESS
EVENTS TRADE SHOWS |
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Tourism Australia delivers a
comprehensive Business Events trade marketing program. A
key pillar of this is a year round trade events calendar
which takes Australia into a global buyers environment.
Key events for 2007/2008 are:
Meeting
Professionals International World Education Congress
(MPI WEC)
Montreal, Canada
July 2007
Pacific Area
Incentives and Conferences Expo (PAICE)
2007
Auckland, New Zealand
August
2007
Incentive Travel
& Meeting Executive (IT&ME)
Chicago,
USA
September 2007
The European
Incentive & Business Travel & Meetings
Exhibition (EIBTM) 2007
Barcelona,
Spain
November 2007
Meeting
Professionals International Professional Education
Conference (MPI PEC) 2008
New Orleans, USA
January 2008
International
Meetings & Events Expo (IMEX)
2008
Frankfurt, Germany
April 2008
International
Travel Exchange (ITE) 2008
Las Vegas, USA
June 2008 |
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INDUSTRY NEWS |
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The International Event Coordinator
Network (IECN) is part of the Department of Immigration
and Citizenship (DIAC). It provides a free service to
event organisers and participants.
IECN can help by giving guidance on
the appropriate visas and the visa application process
and timelines for international visitors coming to
Australia for events. Each
state and territory has an IECN representative, to
contact the national coordinator, click here or call
1300 550 684. |
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MCVB WINS PAEDIATRICS CONGRESS BID
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Melbourne has
won the rights to host the International Congress of
Paediatrics in 2013. The event will see 5000
paediatricians and medical researchers from
around the world come to Melbourne to discuss
the medical, scientific and social issues affecting
children globally. |
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The event will inject more
than $30 million into Victoria's economy. Melbourne
was selected as the host destination after an intense
bidding process led by MCVB and The Royal Australasian
College of Physicians.
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| For more information on Melbourne, click
here |
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'DESTINATION
SA' TO FURTHER CONVENTION GROWTH |
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More than 50 international and
interstate convention organisers attended Adelaide's
annual signature business exchange – ‘Destination SA’.
The event conducted by the Adelaide Convention Tourism
Authority (ACTA) connected hosted guests from all
Australian capitals and Singapore, Hong Kong and New
Zealand with South Australian businesses to confirm
future conventions to the state.
For more
information, click
here. |
| | BRISBANE'S DIVERSITY WINS
BIDS |
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Brisbane has once again shown its diversity as a business
events destination, winning the rights to host a trilogy of
conferences covering the vastly different topics of turtles,
tiny trees and technology. Brisbane Marketing Chief Executive
Officer, Mr David Regan said Brisbane’s dynamic package of
first-class meeting facilities and inspiring leisure
experiences had once again come to the fore to help secure the
bid wins.
To find out more about meeting in Brisbane,
click here.
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TOWNSVILLE
SHOWCASES ENVIRONMENTAL CREDENTIALS |
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The second National Indigenous Land and Sea
Management Conference/Festival will be held in Cadwell, North
Queensland from 9-14 October.
The conference
component will cover a range of sessions
including Natural Resource Management, Sustainable Economic
Development and Traditional Knowledge.
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This is coupled with The
Girringun Cultural Festival which showcases many unique
indigenous experiences including dance performances, art
workshops and cultural displays.
This event is part of the carbon credit off-set
project with the Cadwell Shire
Council.
For more information on this
event,
click
here |
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| CONVENTION
GOALS BEING KICKED AT SUNCORP STADIUM |
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Its reputation for hosting world-class sporting events is
acknowledged, however Suncorp Stadium is also fast kicking
goals in the convention business. The Stadium, whose venue
management is run by Ogden IFC, Asia Pacific’s leading venue
management company, recently hosted day three
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of the Investment and Financial Services
Association’s Annual Conference attended by more than 1,000
national and international delegates. Chief Executive Officer,
Geoff Donaghy said the Stadium delivered on its biggest
non-event day challenge to date.
For more information,
click
here.
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GOING GREEN |
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CONFERENCE FACILITIES AT ECO RESORT
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The Couran Cove Island Resort on South
Stradbroke Island in Queensland is providing an attractive
conference alternative for organisations and corporations that
want to embrace environmentally and socially responsible
business practices.
For more information, click
here. |
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UPCOMING
EVENTS |
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BUSINESS EVENTS
Australasian
Society for Bipolar Disorders Conference 2007
20 - 22 September 2007
Sydney, NSW
Click
here for more information on the event
ComBio 2007
23 -29 September 2007
Canberra, ACT
Click
here for more
information on the event
Australasian Research Management Society Annual
Conference
19 - 21 September 2007
Adelaide, SA
Click
here for more information on the event
Aged and
Community Services Australia National Conference
2007
16 - 18 September
2007
Melbourne, Vic
Click
here for more information on the event
38th Public Health Association of
Australia Annual
Conference
23 - 26 September
2007
Alice Springs, NT
Click here
for more information on the event
42nd Australian Psychological
Society Annual Conference
25 – 29
September 2007
Brisbane, QLD
Click here for
more information on the event
WA Resource Symposium
2007
20 September
Perth,
WA
Click here
for more information on the event
The Conference for
Economists
24 - 27
September 2007
Launceston, TAS
Click here for more
information on the event
CONSUMER
EVENTS
Kings
Park Festival
1 - 30 September
2007
Perth, WA
Click here for
more information on the event
2007 Australian University Games
23 - 28 September 2007
Gold Coast, QLD
Click
here for more information on the event
Readers and Writers Festival
21 - 23 September 2007
Canberra, ACT
Click
here for more information on the event
Tulip
Festival
6 – 7 October
2007
Hobart, Tasmania
Click here for more
information on the event
International Dragon Boating
Foundation World
Championships
16 - 23 September
2007
Sydney, NSW
Click here for more
information on the event
Antimatter Underground Film
Festival
21 - 29 September
2007
Melbourne, Victoria
Click here for
more information on the event
BASSINTHEDUST
22 September
2007
Alice Springs, Northern Territory
Click here for
more information on the event
OzAsia
Festival
22 September - 7 October
2007
Adelaide, SA
Click here for
more information on the event |
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