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Bob East, Chair 

Bob East has more than 20 years’ experience in the tourism industry, most recently serving as the CEO of the Mantra Group for 12 years where he helped shape the Mantra Group into the largest Australian-based hotel company. He led the company to a successful ASX listing in June 2014 which culminated in its inclusion into the ASX 200 list in 2015 and managed Mantra Group’s $1.3B acquisition by AccorHotels, one of the world’s largest hotel operators in 2018. Mr East’s experience includes serving on the boards of the Gold Coast Tourism Corporation, Queensland Tourism Industry Council, Tourism Accommodation Australia, Tourism and Events Queensland and the Tourism and Transport Forum. Mr East holds a Master of Business Administration and is Chair of Tourism Australia and Deputy Chair of the Gold Coast Suns Football Club. He has extensive experience in the accommodation sector, previously holding senior management roles with the Mirvac portfolio and the Daikyo Group.

Anna Guillan AM, Deputy Chair

With a respected career in tourism sales and marketing, Anna Guillan is the Australia and New Zealand Regional Director of Sales and Marketing for Kerzner International, a global operator of luxury resorts. A Southern Cross University Alumnus of the Year (2010), and with a Master of Business Administration in Tourism and Hotel Management, Anna served as Vice Chair of the Australian Tourism Export Council and was acknowledged with its Outstanding Contribution to Industry Award in 2013. Anna also serves on the board of Tourism and Events Queensland, and is also Non-Executive Director of CareFlight. She is also a Co-Founder and Director of cancer charity, The NELUNE Foundation. Anna joined Tourism Australia’s Board in July 2014 and remains a Director.


As Managing Director of the nation’s global tourism marketing agency, John is responsible for driving Tourism Australia’s strategies to increase demand for Australia’s tourism experiences and help to grow the sector to more than $115 billion by the end of the decade as part of the Tourism 2020 strategy. John joined Tourism Australia in March 2014. He was previously Chief Operating Officer of Fox Sports. John has also held executive positions with Events Queensland (Chief Executive) and Football Federation Australia (Chief Commercial Officer), as well as with the Sydney 2000 Olympic and Paralympic Organising Committee. John has over 20 years’ experience in sports marketing, event management and media across Australia, the UK and the Middle East.

Andrea Staines, Director

Andrea Staines is an accomplished non-executive director with experience in a range of listed, government, private and not-for-profit companies in the infrastructure, transport, logistics and retail service sectors. She is a former CEO of Australian Airlines – a Qantas subsidiary that flew between Asia and Australia – which she co launched in 2002. This role saw Andrea become Australia’s first female CEO of a scheduled passenger airline. During this time, she was also a member of the Qantas Executive Committee. Before this, she was the first female General Manager of Global Pricing and Inventory at Qantas, where she led innovative interventions to optimise Qantas revenue. She has also held various financial roles with American Airlines at its Dallas headquarters. Andrea currently serves on the boards of SeaLink Travel group, QIC, the Australian Rural Leadership Foundation, Uniting Care Queensland and the National Disability Insurance Agency. She has a Master of Business Administration from the University of Michigan and a Bachelor of Economics from the University of Queensland. With her extensive experience in the commercial aviation industry, she brings invaluable industry knowledge and experience to the Tourism Australia Board. Andrea was appointed to Tourism Australia’s Board in May 2016 and remains a Director.

Hayley Baillie, Director 

Hayley Baillie co-founded Baillie Lodges in 2003 with a vision to develop a new Australian premium boutique portfolio of contemporary luxury lodge experiences. To date, Baillie Lodges has developed three luxury lodges in standout locations of unique natural significance; Southern Ocean Lodge on Kangaroo Island, Longitude 131 at Uluru Kata Tjuta and Capella Lodge on Lord Howe Island. All three properties appeal to the discerning global traveller and are recognised as setting new benchmarks for experiential travel. In 2013, Hayley joined the Tourism Australia Food and Wine advisory board which was instrumental in driving the current Restaurant Australia marketing campaign. Hayley is proud to be a founding patron of the Australian Red Cross Society of Women Leaders. Hayley was appointed to Tourism Australia's board in November 2015.

Bradley Woods, Director

For 25 years Bradley has been one of Australia’s leading advocates for the hotel, hospitality and tourism industry. Bradley has been the CEO of the Australian Hotels Association (AHA) since 1998 and was previously the CEO of the AHA Tasmania and AHA National Office Government Relations Manager. Bradley has a degree in International Business Relations, is a board member of Tourism Accommodation Australia and National Chair of the Commonwealth’s Tourism, Travel and Hospitality IRC, responsible for the industry’s vocational training packages.  Bradley is Chairman of Hospitality Group Training, Deputy Chair of the Australia Day Council WA and a Board Member of Ronald McDonald House Perth. Regarded as an industry expert in tourism, accommodation, hospitality and the MICE sector, Bradley has led industry through major crises.  His experience ranges from the Tasmanian Tourism sector’s strategic response after the Port Arthur massacre, the collapse of Ansett and responding to critical international incidents impacting on the reputation of the Australian tourism industry, such as the disappearance of MH370.

David Seargeant, Director

David Seargeant has spent a lifetime in the Hospitality Industry recently stepping down after 17 years as CEO and Managing Director of Event Hospitality and Entertainment Ltd (prior to 2016 known as Amalgamated Holdings Ltd). Joining the company in 1988 to found Rydges Hotels and Resorts he took on the group CEO role in 2001.  He is acknowledged as the creator of the QT Hotels and Resorts brand. He is currently the Chairman of the National Association of Cinema Operators a member of the Executive Committee Global Cinema Federation Deputy Chairman Tourism Accommodation Australia and a member of the Board of Tourism Training Australia.

Jeffrey Ellison, Director

Mr Ellison is the Chief Executive and Managing Director of the SeaLink Travel Group Limited, a position he has held since early 1997.  Mr Ellison is also a Chartered Accountant and joined SeaLink following eight years in private practice.  SeaLink Travel Group is ASX listed, and Australia’s largest tourism and marine transport company, transporting over 8.5 million passengers per annum.  With operations in South Australia, New South Wales, Queensland, Tasmania and Northern Territory, SeaLink employs 1,600 staff and operates a fleet of 77 vessels and 60 coaches. Mr Ellison is a Fellow of the Institute of Chartered Accountants and the Australian Institue of Company Directors, and has been awarded a Life Membership by the Tourism and Transport Forum Australia.  In 2013, he won the South Australian Tourism Award for Outstanding Contribution by an Induvidual and was the 2014 Ernst & Young Entrepreneur of the Year for the Central Region.  Mr Ellison has also held appointments on the Adelaide Convention Centre Board, Tourism Australia International Industry Advisory Panel, Tourism and Transport Forum Australia and South Australian Tourism Commission Board, and is a current Board member for the South Australian Botanic Gardens and State Herbarium since 2017.