Tourism Australia is led by the Managing Director and has five business groups: Marketing; Corporate Affairs, Government & Industry; Corporate Services; Events; International. Find out more about our office locations and contact details.
John O'Sullivan, Managing Director
As Managing Director of the nation’s global tourism marketing agency, John is responsible for driving Tourism Australia’s strategies to increase demand for Australia’s tourism experiences and help to grow the sector to more than $115 billion by the end of the decade as part of the Tourism 2020 strategy.
John joined Tourism Australia in March 2014. He was previously Chief Operating Officer of Fox Sports. John has also held executive positions with Events Queensland (Chief Executive) and Football Federation Australia (Chief Commercial Officer), as well as with the Sydney 2000 Olympic and Paralympic Organising Committee. John has over 20 years’ experience in sports marketing, event management and media across Australia, the UK and the Middle East.
Lisa Ronson, Chief Marketing Officer
Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
Lisa joined Tourism Australia in February 2015. She has 16 years’ experience in marketing across a diverse range of brands and industries. Prior to joining Tourism Australia, Lisa was General Manager, Brand and Advertising for Westpac. She has also held roles with Carlton and United Breweries (Senior Marketing Manager), Visa International (Marketing Director for Australia and NZ), Telstra (Head of Marketing Services) and David Jones (General Manager, Marketing). Lisa has previously held board positions with the Australian Association of National Advertisers and the Global Banking Alliance for Women.
Karen Halbert, Executive General Manager Corporate Affairs, Government & Industry
The Corporate Affairs, Government and Industry team is Tourism Australia’s main liaison with government, Australian news media and the tourism industry.
Karen has extensive experience in corporate affairs, with a strong background in government and media relations. She joined Tourism Australia in January 2013. Prior to that, Karen worked as Principal Advisor, Media Relations for Rio Tinto and also held senior positions at Macquarie Group and AstraZeneca. Karen has also worked for a Federal MP.
Mark Craig, Executive General Manager Corporate Services
Corporate Services is responsible for improving corporate governance through information technology, finance, administration, human resources, legal advice and board secretariat duties.
Mark joined Tourism Australia in June 2011. Previously Mark was Chief Financial Officer at the NSW Human Services Department. He also held senior executive roles with EnergyAustralia, Scottish Water and Ernst & Young.
Penny Lion, Executive General Manager Events
The Events team at Tourism Australia comprises Business Events and Industry Events. The Business Events team is a specialist unit focussing on this specific visitor sector, and is responsible for delivering targeted marketing communications and trade programs to promote Australia internationally as a business events destination. Industry Events delivers a variety of activity to showcase Australia’s tourism offering, including the Australian Tourism Exchange ( ATE ) and Corroboree events for frontline retail travel sellers. These events, held in Australia and in key international markets, provide the Australian tourism industry with a platform on which to promote their experiences and products to qualified travel sellers.
Penny joined Tourism Australia in 2010 as Head of Business Events, and became Executive General Manager, Events, in August 2016. Her experience in the events sector encompasses strategy, marketing, sales, operations, and stakeholder management and spans more than 20 years working on trade, consumer and corporate events.
Phillipa Harrison, Executive General Manager International
Phillipa Harrison joined Tourism Australia in February 2017 to head up the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.
In this role Phillipa oversees Tourism Australia’s network of international offices spanning 12 countries as well as managing airline relationships and distribution channels, working in partnership with the industry to grow the inbound market for Australian tourism.
Prior to her current role, Ms Harrison spent six years working for Hamilton Island Enterprises and before that held a variety of senior sales, marketing and product roles at Viator Systems (Sydney), Base Group (Sydney), STA Travel (London), Contiki Holidays (London), and Trailfinders (London).