Key Distribution Program
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies to drive conversions in all priority markets.
Industry programs
Aussie Specialist Program
Uluru Camel Tours, Uluru-Kata Tjuta National Park, Northern Territory © Damien V Hill
The Aussie Specialist Program is an innovative online course designed to give frontline travel sellers the knowledge and skills needed to sell Australia effectively to their customers.
The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
The program is available in all key markets across 10 languages (English, German, French, Italian, Mandarin, Cantonese, Korean, Japanese, Bahasa Indonesia, and Vietnamese) and includes a new digital platform and team of Aussie Specialist Coordinators and Trainers in-market.
Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.
Who to contact for further information
| Enquiry type | Contact |
|---|---|
| NSW, ACT, NT & QLD | Dominic Mehling Industry Relations Manager - NSW, ACT, NT & QLD +61 400 935 173 173dmehling@tourism.australia.com |
| SA, TAS, VIC & Youth | Rachael Glendinning Industry Relations Manager – SA, TAS, VIC & Youth +61 438 488 286 rglendinning@tourism.australia.com |
| National & WA | Leigh Sorensen General Manager Industry Relations +61 439 414 825 lsorensen@tourism.australia.com |
