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Aussie Specialist Program

The Aussie Specialist Program is an innovative online course designed to give frontline travel sellers the knowledge and skills needed to sell Australia effectively to their customers.



About the Program

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.

Following an extensive review, Tourism Australia recently revamped the program in all key markets across 11 languages (English, German, French, Italian, Portuguese, Mandarin, Cantonese, Korean, Japanese, Bahasa and Spanish), including a new digital platform and expanded team of Aussie Specialist Coordinators and Trainers in-market. Take a look at the new site, or watch the video below. Download an infographic on key achievements of the Aussie Specialist Program in the first two years since the relaunch. 

Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.

Aussie Specialist Program overview

Marketing opportunities

There are a number of marketing opportunities for Australian Tourism suppliers to get involved with the Aussie Specialist Program.

Travel Club

Entice Aussie Specialists to try your product and visit your region the next time they are in Australia by offering an industry rate on travel, tours, accommodation and attractions. All Aussie Specialists gain entry to the Travel Club once fully qualified which provides access to these special industry rates.

Product update videos

Educate Aussie Specialists about your product by creating a short two-minute video introducing yourself and your product, explaining the product location and key selling points outlining how Aussie Specialists can sell your product to their clients. These can either be created professionally or for free via an iPhone.

Below is an example of the type of content you can capture in your product update video:

Aussie Specialist Program product video - Larc

Training events

Training events for Aussie Specialists are held overseas and in Australia and provide you with the opportunity to promote your product face-to-face with Aussie Specialists. These events are promoted on Tourism Australia’s Trade Events website and in Tourism Australia’s weekly online newsletter, Essentials.

For more information

Please contact our Industry Relations Managers: 


ACT/NSW/NT/QLD  

Dominic Mehling  
dmehling@tourism.australia.com 
02 9361 1325

 

SA/TAS/VIC/WA       

Kristy Carstairs 
kcarstairs@tourism.australia.com
02 9361 1717