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Aussie Specialist Program

The Aussie Specialist Program is an innovative online course designed to give frontline travel sellers the knowledge and skills needed to sell Australia effectively to their customers.

About the Program

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.

Following an extensive review, Tourism Australia recently revamped the program in all key markets across 11 languages (English, German, French, Italian, Portuguese, Mandarin, Cantonese, Korean, Japanese, Bahasa and Spanish), including a new digital platform and expanded team of Aussie Specialist Coordinators and Trainers in-market. Take a look at the new site, or watch the video below. Download an infographic on key achievements of the Aussie Specialist Program in the first two years since the relaunch. 

Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.

Aussie Specialist Program overview


There are a number of marketing opportunities for Australian tourism suppliers to get involved with the Aussie Specialist Program.

Travel Club

Entice Aussie Specialists to try your product and visit your region the next time they are in Australia by offering an industry rate on travel, tours, accommodation and attractions. All Aussie Specialists gain entry to the Travel Club once fully qualified which provides access to these special industry rates.

Training events

Training events for Aussie Specialists are held overseas and in Australia and provide you with the opportunity to promote your product face-to-face with Aussie Specialists. These events are promoted on Tourism Australia’s website and in Tourism Australia’s weekly newsletter Essentials.

Product update videos

Educate Aussie Specialists about your product by creating a short two-minute video introducing yourself and your product, explaining the product location and key selling points outlining how Aussie Specialists can sell your product to their clients. These can either be created professionally or for free via an iPhone.

Email your video as well as a 50 word description and product website link through to your industry relations manager

Dominic Mehling 
02 9361 1325

Kristy Carstairs
02 9361 1717

Below are examples of the type of content you can capture in your product video:

Aussie Specialist Program product video - Larc
Aussie Specialist Program Product Video – Sydney Harbour Boat Tours