Tourism Australia defines the youth segment as people aged between 15 and 29 years. The youth market contributes 25 per cent of all visitor arrivals to Australia and 46 per cent of all visitor spend.
For the year ending December 2017, youth arrivals increased by 6 per cent to 2.2 million, while youth visitor spend reached $18.5 billion, up 6 per cent for the same period.
The youth leisure segment spends more than any other leisure travel segment in Australia mainly due to higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.
Find out more about the importance of the youth sector and Tourism Australia's strategic focus on youth.
Tourism Australia's global brand campaign, 'There’s nothing like Australia', is equally appealing to youth as it is to other segments.
The latest campaign is Aussie News Today.
Changes to the Working Holiday Maker visa program
In 2018 the Australian Government announced the changes to the Working Holiday Maker visa program to support regional and rural communities.
The changes include:
- lifting the eligible age for Working Holiday Maker (WHM) visa applicants from Canada and Ireland has been lifted to 35
- Expanded regional areas where 462-visa holders can work in agriculture to qualify for a second year of stay in Australia and an increased length of time in which subclass 417 and 462 visa holders can stay with the same agricultural employer
- The option of a third-year for WHM visa holders who, after 1 July 2019, undertake 6-months of specified work in a specified regional area during their second year.