Tourism Australia defines the youth segment as people aged between 15 and 29 years. The youth market contributes 25 per cent of all visitor arrivals to Australia and 46 per cent of all visitor spend.
For the year ending December 2017, youth arrivals increased by 6 per cent to 2.2 million, while youth visitor spend reached $18.5 billion, up 6 per cent for the same period.
The youth leisure segment spends more than any other leisure travel segment in Australia mainly due to higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.
Find out more about the importance of the youth sector and Tourism Australia's strategic focus on youth.
Tourism Australia's global brand campaign, 'There’s nothing like Australia', is equally appealing to youth as it is to other segments.
The latest campaign is Aussie News Today.