Youth is a vital segment of Australia tourism. Tourism Australia defines the youth segment as people aged between 15 and 29 years.
The youth market contributes 25 per cent of all visitor arrivals to Australia and 45 per cent of all visitor spend. There were 2.3 million youth visitors to Australia for the year ending September 2018 and they spent $19.5 billion.
The Working Holiday Maker program allows young adults from eligible partner countries to work in Australia while having an extended holiday. Working holiday makers tend to stay longer, spend more and disperse more widely throughout the country than most other target segments. They have a higher than average length of stay and propensity to combine work, visiting friends and family, and holiday/leisure experiences.
Changes to the Working Holiday Maker visa program
In 2018 the Australian Government announced the changes to the Working Holiday Maker visa program to support regional and rural communities.
The changes include:
- lifting the eligible age for Working Holiday Maker (WHM) visa applicants from Canada and Ireland has been lifted to 35
- Expanded regional areas where 462-visa holders can work in agriculture to qualify for a second year of stay in Australia and an increased length of time in which subclass 417 and 462 visa holders can stay with the same agricultural employer
- The option of a third-year for WHM visa holders who, after 1 July 2019, undertake 6-months of specified work in a specified regional area during their second year.