The China-Australia Year of Tourism celebrates the close relationship between our two countries and recognises the importance of the China market for Australia’s tourism industry. This year promises to bring Australia and China closer together, not only from a tourism perspective, but across the board, economically, socially and academically.
Both Australia and China have many events planned over the coming year, with key Australian events listed in the calendar below.
Australia’s events includes Ministerial trade missions to China, Tourism Australia and state and territory tourism organisations marketing campaigns and airline cooperative marketing partnerships, a business events showcase, sporting and cultural events and educational exchanges.
The launch event for the Year of Tourism was hosted by the China National Tourism Academy (CNTA) on 5 February 2017 – see the CNTA’s China-Australia Year of Tourism website here.
The Hon Steven Ciobo, Minister for Trade, Tourism and Investment co-officiated at this launch with CNTA Chairman Dr Li Jinzao and released a joint statement that can be found here.
Tourism Australia also has Year of Tourism information on its China based consumer website www.australia.cn.
The proposed China-Australia Year of Tourism
| Opening ceremony in Sydney
| Chairman Li Jinzao Guest of Government visit
| VIP Trade Mission and YOT celebration – Beijing and Shanghai
| Tourism Australia Business Events Showcase
| Australian Football Rules match
| Australian Tourism Exchange
| Marketing and airline partnerships campaign activities
||Ongoing throughout the year
Australian tourism event and business owners can actively participate in by co-branding their product with the Year of Tourism logo. The logo can be downloaded from TA’s online image gallery here, provided the event meets one or more of the following criteria:
have established links to the Chinese outbound tourism market
promote diversity, growth and innovation in the Australia-China tourism relationship
promote Australian arts, creative industries and sporting events to the China travel market or to Chinese tourists in Australia.
Please include details of your event in relation to the criteria above when applying to download the logo via the online image gallery.
If you have any questions in relation to the China Australia Year of Tourism 2017, please contact us here.