China Australia Year of Tourism 2017

The China-Australia Year of Tourism celebrates the close relationship between our two countries and recognises the importance of the China market for Australia’s tourism industry. This year promises to bring Australia and China closer together, not only from a tourism perspective, but across the board, economically, socially and academically.

Both Australia and China have many events planned over the coming year, with key Australian events listed in the calendar below.

Australia’s events includes Ministerial trade missions to China, Tourism Australia and state and territory tourism organisations marketing campaigns and airline cooperative marketing partnerships, a business events showcase, sporting and cultural events and educational exchanges.

The launch event for the Year of Tourism was hosted by the China National Tourism Academy (CNTA) on 5 February 2017 – see the CNTA’s China-Australia Year of Tourism website here.

The Hon Steven Ciobo, Minister for Trade, Tourism and Investment co-officiated at this launch with CNTA Chairman Dr Li Jinzao and released a joint statement that can be found here.

Tourism Australia also has Year of Tourism information on its China based consumer website


The proposed China-Australia Year of Tourism
2017 program:

 Event  Date
 Opening ceremony in Sydney  February
 Chairman Li Jinzao Guest of Government visit  February
 VIP Trade Mission and YOT celebration – Beijing and Shanghai  February
 Tourism Australia Business Events Showcase  April
 Australian Football Rules match  May
 Australian Tourism Exchange  May
 Marketing and airline partnerships campaign activities Ongoing throughout the year

Australian tourism event and business owners can actively participate in by co-branding their product with the Year of Tourism logo. The logo can be downloaded from TA’s online image gallery here, provided the event meets one or more of the following criteria:

  • have established links to the Chinese outbound tourism market
  • promote diversity, growth and innovation in the Australia-China tourism relationship
  • promote Australian arts, creative industries and sporting events to the China travel market or to Chinese tourists in Australia.

Please include details of your event in relation to the criteria above when applying to download the logo via the online image gallery.

If you have any questions in relation to the China Australia Year of Tourism 2017, please contact us here.