Selling Australian Experiences

Adding value to your business

Download the toolkit:  Boosting your Bottom Line

This toolkit contains advice on how to personalise your business offerings, stage compelling experiences, in order to help boost your business’ bottom line.

This toolkit is a practical resource for all Australian tourism businesses and provides important information on:          

  • Successful business case studies featuring Australian tourism businesses that have made the shift to selling experiences;
  • How to position your product as an experience through ‘bundling’;
  • How to promote your product as an experience through public relations and digital marketing;
  • How to get the most out of Australia.com and the Australian Tourism Data Warehouse; and
  • How to create a green experience to assist in giving you a competitive edge.