T-QUAL Accreditation was introduced to:
Elevate and standardise quality to ensure the sustainability of Australia’s tourism industry, and
Provide a national symbol that improves the visibility of Australia’s quality tourism experiences and offers consumers and buyers a means of making more informed choices about products and services when travel planning.
To help deliver these objectives, a cooperative partnership was established with the following parties:
T-QUAL Accreditation is promoted in partnership with State and Territory Tourism Organisations (STOs) and quality assurance schemes.
Businesses endorsed by the T-QUAL Tick benefit from increased credibility, visibility and competitiveness. Furthermore, on behalf of the TQCA, Tourism Australia is responsible for an extensive marketing campaign that educates industry buyers and consumers on the benefits of the T-QUAL Tick, encouraging them to look for and choose T-QUAL endorsed products and services.
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