T-QUAL Accreditation

T-QUAL Accreditation was introduced to:

• Elevate and standardise quality to ensure the sustainability of Australia’s tourism industry, and

• Provide a national symbol that improves the visibility of Australia’s quality tourism experiences and offers consumers and buyers a means of making more informed choices about products and services when travel planning.

To help deliver these objectives, a cooperative partnership was established with the following parties:

• The Tourism Quality Council of Australia (TQCA) - responsible for the overarching policy and direction of T-QUAL Accreditation, and for granting T-QUAL Master Licences to quality assurance schemes

• The Department of Resources, Energy and Tourism (RET) - responsible for policy, development and administration of T-QUAL Accreditation and for providing secretariat support to the TQCA; and

• Tourism Australia (TA) - responsible for developing and implementing the T-QUAL Accreditation marketing strategy.

T-QUAL Accreditation is promoted in partnership with State and Territory Tourism Organisations (STOs) and quality assurance schemes.

The Benefits

Businesses endorsed by the T-QUAL Tick benefit from increased credibility, visibility and competitiveness. Furthermore, on behalf of the TQCA, Tourism Australia is responsible for an extensive marketing campaign that educates industry buyers and consumers on the benefits of the T-QUAL Tick, encouraging them to look for and choose T-QUAL endorsed products and services.

Subscribe

Subscribe to the T-QUAL Accreditation Newsletter to receive the framework’s bi-monthly news articles. To sign up, email us at t-qual@tourism.australia.com.