1 July 2014
Cessation of the T-QUAL Accreditation program
The National Tourism Accreditation Framework, known as T-QUAL Accreditation, ceased to operate from 30 June 2014. This followed conclusion of a tender process that was not able to identify an industry provider who could demonstrate a sustainable and self-funding business model for the program.
The Government indicated in its pre-election tourism policy that it would transfer responsibility for T-QUAL Accreditation to industry through a tender process. A tender process was the best way to test the market to determine if there was an industry provider willing and able to run a sustainable, industry-led program.
Following this tender outcome, and with the expiration of government funding for the program on 30 June 2014, Austrade will work with T-QUAL stakeholders, including current T-QUAL accredited quality assurance schemes, to wind up the T-QUAL umbrella framework.
It is important to note that it is only the T-QUAL framework that is being wound up, not the endorsed quality assurance programs themselves. Consumers will continue to be assured and guided on quality standards by making product choices through many industry-based quality assurance schemes operating across the country.
Tourism operators using the 'T-QUAL Tick' trade mark will be given a reasonable period to remove the Tick from their marketing materials. They will continue to be accredited members of their relevant industry quality assurance scheme under the membership rules of those schemes.
The Government remains committed to supporting development and marketing of quality tourism experiences. It is doing so through a range of initiatives including:
- Implementing a $43 million Tourism Demand Driver Infrastructure program to leverage additional funding to encourage the development of new tourism infrastructure that will drive visitation
- Provision of $140 million of funding per annum to Tourism Australia to market quality Australian tourism product through the 'There’s nothing like Australia' and 'Best of Australia' campaigns, and to conduct industry events like the Australian Tourism Exchange which include only quality tourism products
- Actively encouraging private sector investment in new tourism infrastructure by identifying tourism as a priority area for co ordinated efforts across government to attract new investment from overseas and locally
- Redesigning the ADS scheme to enhance the tourism experience for Chinese visitors.
If you would like further information please contact Austrade on 02 6272 6966 or via email at email@example.com. View the fact sheet.