Americas

In the Americas, the focus of Tourism Australia’s activities is in the United States of America, Canada and Brazil. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.

 

United States of America

In 2015, the United States of America (USA) was Australia’s fourth largest inbound market for visitor arrivals, the third largest market for total visitor spend and the fifth for visitor nights.

Visitors to Australia from the USA generated $3.4 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the market has the potential to grow to between $4.5 billion and $5.5 billion in overnight expenditure by 2020.

Market profile & trends

Consumer insights

Canada

In 2015, Canada was Australia's 13th largest inbound market for visitor arrivals, 12th largest market for total visitor spend and 15th visitor nights. .

Visitors to Australia from Canada generated $0.8 billion in total expenditure in 2015.

Market profile & trends

Brazil

In 2015, Brazil was Australia's 25th largest inbound market for visitor arrivals and 18th for total visitor spend and 20th for visitor nights.

Market profile & trends

Consumer insights

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