Greater China

In Greater China, Tourism Australia focuses its activities in China and Hong Kong. Tourism Australia's activities in the region are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.

Greater China markets

China

In 2015, China was Australia’s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor nights.

Visitors from China generated $8.3 billion in total expenditure in 2015. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.

Market profile & trends

Strategic plan

Consumer insights

Fact sheets

Hong Kong

In 2015, Hong Kong was Australis’s 10th largest inbound market for visitor arrivals and visitor nights and eighth for total visitor spend.

Visitors from Hong Kong generated $1.2 billion in total expenditure in 2015.

 

Market profile & trends

Latest News for Greater China