Japan and Korea

Tourism Australia’s activities in Japan and South Korea are managed from offices in Tokyo and Seoul.

Markets Japan and Korea

Japan

In 2015, Japan was Australia’s sixth largest inbound market for visitor arrivals, seventh largest market for total visitor spend and ninth for visitor nights.

Visitors from Japan generated $1.3 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the Japan market has the potential to grow to between $2.7 billion and $3.3 billion in total expenditure by 2020.

Market profile & trends

Consumer insights

South Korea

In 2015, South Korea was Australia’s ninth largest market for visitor arrivals, sixth largest market for total visitor spend and visitor nights.

Visitors from South Korea generated $1.3 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the South Korean market has the potential to grow to between $2.8 billion and $3.4 billion in total expenditure by 2020.

Market profile & trends

Consumer insights

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