South and South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India and Indonesia.

Singapore

In 2015, Singapore was Australia’s fifth largest inbound market for visitor arrivals and total visitor spend and 13th for visitor nights.

Visitors from Singapore generated $1.4 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the Singapore market has the potential to grow to between $2.3 billion and $2.8 billion in total expenditure by 2020.

Market profile & trends

Consumer insights

Malaysia

In 2015, Malaysia was Australia’s seventh largest inbound market for visitor arrivals, ninth largest market for total visitor spend and 12th for visitor nights.

Visitors from Malaysia generated $1.1 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the Malaysia market has the potential to grow to between $2.0 billion and $2.5 billion in total expenditure by 2020.

Market profile & trends

Consumer insights

India

Market profile & trends

Strategic plan

Consumer insights and research

Case Study

In 2015, India was Australia’s eighth largest inbound market for visitor arrivals, 10th largest market for total visitor spend and fourth for visitor nights.

Visitors from India generated $1.1 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that India has the potential to grow to between $1.9 billion and $2.3 billion in total expenditure by 2020.

Indonesia

In 2015, Indonesia was Australia’s 12th largest inbound market for visitor arrivals, 15th largest market for total visitor spend and 18th for visitor nights.

Visitors from Indonesia generated $0.6 billion in total expenditure in 2015.

Market profile & trends

Consumer insights and research

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