Market Regions

Through its head office in Sydney and seven international hubs, Tourism Australia undertakes consumer marketing and industry development activity in 16 core markets. Rest-of-world activity is managed in Sydney.

* As of July 2015, Tourism Australia’s activity in New Zealand is focused on Business Events consumers only.

International Market Updates

Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.

Working with Tourism Australia and Marketing Activity Calendar

Tourism Australia provides a number of resources, services, programs and partnering opportunities to assist Australian tourism businesses with both consumer and trade marketing activities. The Working with Tourism Australia page provides a guide to working with Tourism Australia as well as a marketing activity calendar.