Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences. Each itinerary is individually tailored to meet the specific needs and story objectives of visiting media, showcasing the most engaging Australian characters and the best of the country’s food and wine, aquatic and coastal, Indigenous, nature and wildlife experiences.
Tourism Australia hosts between 800 to 1,000 media representatives each year from more than 20 countries. The program hosts international journalists from consumer and trade publications, broadcast crews for television and online channels and digital influencers with a strong following on social media or blog platforms.
We aim to host media channels whose audiences align with and have deep reach into our target consumer audiences within our key international markets. While we proactively invite media to travel to Australia as our guest, if you have a compelling story idea we would also be very interested in hearing from you.
To be considered for our program, you may be a freelance journalist who works across one or more media channels or you may be employed by a media channel. Your audience will align with our targets in one or more of our key markets.
We prefer you have a commissioned story angle to participate on our media hosting program and anticipate that you will create compelling stories that will be published or broadcast within your assigned media channels.
If you are invited to travel to Australia by Tourism Australia you will be hosted as a guest of the media hosting program. We also work with our State Tourism partners and hundreds of tourism operators to coordinate your visit. We may provide a guide or allow you to meet your itinerary obligations independently depending on your needs and the complexity of your itinerary.
For further information about Tourism Australia's Media Hosting Program, contact the Global Public Relations team at: firstname.lastname@example.org.