News Stories

Tourism Australia expands Key Distribution Partners in China

Broadcast, print and online media gathered at events in Shanghai, Beijing and Guangzhou earlier this month to gain insights on Chinese travel Down Under and hear about Tourism Australia activities with its network of preferred travel sellers in China.

New Tourism Australia Board appointments

New appointments to the Tourism Australia Board of Directors were announced last week by Australia’s Minister for Trade and Investment the Hon. Andrew Robb AO MP and Minister for Tourism and International Education Senator the Hon. Richard Colbeck.

Aussie Specialist Program continues global roll out

Frontline travel sellers in India, Malaysia and Singapore are now benefitting from Tourism Australia’s revamped Aussie Specialist Program (ASP) website which is being progressively rolled out in 11 languages across Australia’s key inbound markets over the next six months.

Australia on show at PURE Life Experiences 2015

Australia was in the spotlight at luxury travel trade event PURE Life experiences, with 20 Australian suppliers attending the event held in Marrakech this month – the largest contingent of suppliers from any country.

Australia featured in new Brazilian TV show

Tourism Australia’s Americas team travelled to Brazil last week to conduct a series of meetings with nearly 20 Brazilian trade and PR partners in preparation for the launch of TV telenovela Totalmente Demais.

Land Rover Experience Tour kicks off in Northern Territory

Tourism Australia and Tourism Northern Territory are supporting a world-famous driving tour featuring a convoy of 19 Land Rover vehicles departing from north east Arnhem Land today and culminating at Uluru three weeks’ later.

Stand partner record at major Italian trade show

Tourism Australia was joined by nine Australian tourism businesses and three Australian state tourism organisations at Italy’s most important travel trade show, TTG Incontri, earlier this month – the biggest stand partner participation so far for this Italian trade event.

Australia wins awards in the UK

Australia has been on a winning streak in the UK this month picking up awards for campaign activity and ‘best destination’.

US media and VIPs dine out on stories from Down Under

Tourism Australia in conjunction with Australia’s state and territory tourism organisations (STOs) and Wine Australia held a series of events in New York last week to update key US travel media on why ‘There’s Nothing Like Australia’.

Adventurous Australia on show at World Summit

More than 700 delegates, including buyers and media, from 58 countries learned more about Australia’s adventure experiences at the Adventure Travel Trade Association (ATTA) world summit in Chile earlier this month.

Noma Australia booking details announced

Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.

Aussie Specialist trainers meet in Australia

Tourism Australia and its State and Territory partners brought together a newly recruited team of international trainers last week for the roll out of the all new Aussie Specialist Program.

New working holiday maker promotion in Japan

Tourism Australia is hoping to tempt young Japanese travellers Down Under for an extended stay with a new website launched yesterday promoting the working holiday visa.

Australia’s aquatic and coastal highlights to feature in new campaign

Tourism Australia has kicked off filming for a new advertisement featuring some of Australia’s most iconic aquatic and coastal areas. The ad forms part of the organisation’s $40 million multi-platform marketing campaign which will roll out across Australia’s key international markets in the new year.

How to book a great Aussie holiday in China

Tourism Australia’s select network of preferred travel distribution partners in China were profiled to 17 media in Chengdu last week in a bid to improve awareness amongst Chinese consumers of the best agencies to contact when they want to book a great Australian holiday.

North America Tourism Summit, Marketplace and Retail Roadshow

Tourism Australia, in partnership with the STOs, has announced dates for the North America 2016 Australia Tourism Summit, Australia Marketplace and the There’s Nothing Like Australia Retail Roadshow. The Tourism Summit and Marketplace will next year be held in the same week in Los Angeles to build an even stronger platform for industry to gain insights and connections to support their business growth.

Inspiring German self-drive travellers

Tourism Australia has produced a 28-page feature on Australian driving experiences targeting the German self-drive market to coincide with one of the world’s biggest motor shows in Germany.