Vivid Sydney, the world’s largest festival of light, music and ideas, opens today and runs until 18 June, 2016.The festival is expected to attract over 1.7 million people.
The Gold Coast turned on the sunshine and rolled out the red carpet for the 37th annual Australian Tourism Exchange (ATE) on the Gold Coast last week.
Australia’s stunning coast and delicious food will be showcased to millions of Australian and international TV viewers in an exciting new series fronted by two of Tourism Australia’s global Friends of Australia ambassadors.
More than 2,300 delegates attending the 2016 Australian Tourism Exchange (ATE16) were treated to a warm Aussie welcome at the Gold Coast Events Centre last night by 'the voice' of Tourism Australia's latest ad, Chris Hemsworth.
For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.
Tourism Australia’s latest iteration of the aquatic and coastal campaign will showcase unique and varied fishing experiences.The hugely popular sport has been identified as the next big thing for marketing Australia, with research showing it to be an area of ‘untapped tourism potential’.
The updated market profiles released today highlight market performance, the aviation landscape, planning and booking information sources and distribution for each of Tourism Australia’s target markets. In addition Tourism Australia has published in-depth consumer profiles for each market, giving more detailed insight into the most important factors for travellers when selecting a holiday destination.
Australia welcomed 754,600 visitor arrivals during March 2016, an increase of 11.6 per cent relative to the same period of the previous year, according to the latest statistics released by the Australian Bureau of Statistics (ABS).
Tourism Australia and STA Travel have launched a youth campaign in France encouraging travellers to create their ultimate list of Australia experiences.
Tourism Australia has kicked off its aquatic and coastal campaign in Hong Kong with a moving showroom on the streets.
Tourism Australia has been working with local industry in Canada to generate excitement about new routes and activities.
The response to the roll out of Tourism Australia’s new aquatic and coastal campaign in the United States is already exceeding expectations.
The winners of the recent Taste of Australia promotion - organised by Austrade to showcase the quality, taste, safety and counter-seasonal advantages of Australian food and beverages - were announced last week.
The 30th anniversary of the release of Crocodile Dundee is expected to provide a significant boost to tourism in Kakadu, where most of the film’s Australian scenes were shot.
Up to one hundred of the world's top extreme sports athletes will converge at one of Australia’s most iconic coastal destinations in May to film three days of adrenalin-fuelled fun and share their content with tens of millions of people around the world.
Tourism Australia’s latest marketing campaign launched in spectacular fashion in China this week, supported by a sophisticated web site optimised for the country’s millions of mobile phone users, as part of Australia’s largest ever trade delegation to China.
Tourism Australia’s innovative use of ‘Virtual Reality’ (VR) and 360 degree video is hitting the mark with consumers and travel sellers eager to get a more immersive experience of Australia’s best aquatic and coastal experiences.
Australia welcomed 796,700 international visitors during February 2016, an increase of just over 10 per cent compared to the previous year, as the country continues to see strong results from its long term ‘Tourism 2020’ strategy.
A group of 11 of Australia’s Indigenous Tourism Champions participated in a Roadshow in Europe during March 2016.
Hundreds of delegates from Australia’s leading tourism businesses attending the Destination Australia and China Uncovered conference last week heard first hand from experts about what to expect from international tourism to Australia and innovative ideas on how to make the most of the opportunity.
Tourism Australia and STA Travel have launched the first phase of a youth-focused campaign in the UK, My Aussie Adventure.
Tourism Australia, in partnership with Qantas, has launched a partnership campaign in Japan to generate off-season travel between April and July.
Tourism Australia is partnering with Air New Zealand to feature the airline’s 1 low price to 7 gateways message to Canadians.
Friend of Australia, Luke Mangan, celebrates global reach with a new campaign targeted to Australian foodies.
More than 1000 airline, airport and tourism delegates from 100 countries will gather in Brisbane in March 2018 for Asia’s leading aviation route development forum.
A new project highlighting Australia’s appeal as a romantic honeymoon destination to the French market.
A new industry-wide survey reveals most Australian hotels offer some level of free Wi-Fi for guests.
Tourism Australia has launched a major campaign in Continental Europe (Germany, France and Italy) with airline partner Etihad Airways, airberlin and Alitalia.
Tourism Australia has once again collaborated with Carrefour to launch a major new campaign tempting visitors to Australia.
Western Australia has won the right to host one of Australia's biggest tourism industry trade shows. The event will provide more than 100 Australian tourism operators a forum to train qualified Aussie Specialist agents and strengthen their product knowledge over three days of workshop appointments.
Tourism Australia has this week kicked off two major campaigns with key airline partners in the USA and Canada to promote travel to Australia.
Tourism Australia’s latest iteration of its global ‘There’s Nothing Like Australia’ campaign, focusing on Australia’s stunning aquatic and coastal experiences, has generated significant interest from international travellers as well as strong support from Australian tourism businesses and international trade.
Tourism Australia is giving Chinese visitors in Sydney for Chinese New Year the chance to mark their most important national celebration by getting involved in a “supersized selfie” overlooking the world-famous harbour and opera house.
Tourism Australia has launched a major campaign in the USA and Canada to promote Australia’s aquatic and coastal offering, featuring the new coastal and aquatic campaign which launched in New York on Australia Day.
More than 100 of Brazil’s top luxury agents and industry partners and 35 media were treated to a week-long Walkabout Brazil Roadshow to showcase Tourism Australia’s new coastal and aquatic campaign and meet 10 luxury suppliers.
Tourism Australia has kicked off a new campaign in Japan to promote ANA’s (All Nippon Airways) new flight between Tokyo Haneda and Sydney which launched in December last year.
Tourism Australia has been honoured by the Korean travel industry as one of the best National Tourism Organisations in the area of outstanding marketing and strategic promotions.
India’s national carrier Air India, in partnership with Tourism Australia, is tempting Indian travellers with a special fare promotion on its daily, non-stop service between New Delhi and Sydney and Melbourne.
Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients.
Tourism Australia launched its new $40 million multi-platform global marketing campaign, which highlights the country’s world-class aquatic and coastal experiences, at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.