Broadcast, print and online media gathered at events in Shanghai, Beijing and Guangzhou earlier this month to gain insights on Chinese travel Down Under and hear about Tourism Australia activities with its network of preferred travel sellers in China.
Japan’s largest recipe website Cookpad, which draws over 60 million visitors monthly, has published a new section with recipes using Australian produce matched with Australian wine.
New appointments to the Tourism Australia Board of Directors were announced last week by Australia’s Minister for Trade and Investment the Hon. Andrew Robb AO MP and Minister for Tourism and International Education Senator the Hon. Richard Colbeck.
Frontline travel sellers in India, Malaysia and Singapore are now benefitting from Tourism Australia’s revamped Aussie Specialist Program (ASP) website which is being progressively rolled out in 11 languages across Australia’s key inbound markets over the next six months.
Australia was in the spotlight at luxury travel trade event PURE Life experiences, with 20 Australian suppliers attending the event held in Marrakech this month – the largest contingent of suppliers from any country.
Tourism Australia launched a targeted campaign this month to Signature Travel Network, the largest retail travel network in the USA with more than 6,000 agents, four million consumers and sales in excess of US$6 billion.
Tourism Australia’s Americas team travelled to Brazil last week to conduct a series of meetings with nearly 20 Brazilian trade and PR partners in preparation for the launch of TV telenovela Totalmente Demais.
Australia has earned a number of prestigious awards in Condé Nast Traveler’s 2015 Readers’ Choice Awards in the USA.
Brazil’s leading TV network Globo has released a trailer showing the upcoming episodes of its new TV drama – Totalmente Demais (Totally Awesome) – shot recently in Sydney and The Whitsundays.
Tourism Australia, in partnership with Japan’s leading wedding publisher Zexy and tour operator JTB, launched a campaign last week targeting the lucrative honeymoon market.
Tourism Australia and STA Travel are running a campaign until the end of October highlighting the benefits of working while travelling in Australia to 18 to 30 year olds in the United Kingdom.
Australia’s enduring international appeal has been confirmed by Lonely Planet today, making the leading global travel authority’s Top 10 list of countries to visit in 2016.
Tourism Australia and Tourism Northern Territory are supporting a world-famous driving tour featuring a convoy of 19 Land Rover vehicles departing from north east Arnhem Land today and culminating at Uluru three weeks’ later.
One of Hong Kong’s leading travel and lifestyle publications, U Magazine, praised Tourism Australia’s social media activities at an awards ceremony on 14 October.
Tourism Australia was joined by nine Australian tourism businesses and three Australian state tourism organisations at Italy’s most important travel trade show, TTG Incontri, earlier this month – the biggest stand partner participation so far for this Italian trade event.
Australia has been on a winning streak in the UK this month picking up awards for campaign activity and ‘best destination’.
Tourism Australia in conjunction with Australia’s state and territory tourism organisations (STOs) and Wine Australia held a series of events in New York last week to update key US travel media on why ‘There’s Nothing Like Australia’.
More than 700 delegates, including buyers and media, from 58 countries learned more about Australia’s adventure experiences at the Adventure Travel Trade Association (ATTA) world summit in Chile earlier this month.
Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.
Tourism Australia and its State and Territory partners brought together a newly recruited team of international trainers last week for the roll out of the all new Aussie Specialist Program.
Tourism Australia is hoping to tempt young Japanese travellers Down Under for an extended stay with a new website launched yesterday promoting the working holiday visa.
Tourism Australia and Garuda Indonesia have embarked on a joint marketing campaign, marking a milestone in the longstanding partnership.
Prince Hotels group, one of the largest hotel groups in Japan, has opened its Australian Food and Wine Fair in Japan running from 1 October until 30 November.
Tourism Australia has launched a co-operative marketing campaign in Germany with airline partner Singapore Airlines promoting Australian destinations to German travellers.
More than 60 trade and consumer media attended Tourism Australia’s North America market update held in Toronto, Canada on 23 September.
Tourism Australia has kicked off filming for a new advertisement featuring some of Australia’s most iconic aquatic and coastal areas. The ad forms part of the organisation’s $40 million multi-platform marketing campaign which will roll out across Australia’s key international markets in the new year.
Last month in Bangalore, India, 60 representatives of Australian tourism businesses met with 105 Indian travel company delegates at the 13th annual India Travel Mission 2015.
More than 11,700 travel trade and consumers engaged with the Australia stand at the JATA Tourism EXPO, Japan’s largest tourism exhibition, held in Tokyo from 25-27 September.
An estimated 20 million train passengers on Singapore’s busy North East Line are being encouraged to make Australia their next destination with fantastic Australian experiences advertised throughout the carriages.
Australia House in London recently opened its doors once again for a ‘Restaurant Australia’ showcase, this time hosted by Australian food ambassador Donna Hay.
Australia will feature exclusively in Korean Air’s brand campaign ‘On-Air’ supported by a multifaceted promotion led by Tourism Australia. The campaign will target a growth of 20 per cent in bookings from South Korea in the lead up to Christmas.
Tourism Australia has partnered with French lifestyle magazine Paulette and travel agency STA Travel on a competition to inspire young French travellers to journey Down Under.
As part of the World Expo held in Milan from 1 May to 31 October, Tourism Australia’s partner Ethiad Airways hosted an Australian themed week on their popular stand.
Over 400 Japanese buyers attended workshops and seminars with 54 Australian seller delegates at Walkabout Japan 2015 in Osaka and Tokyo from 8 - 11 September.
Tourism Australia’s select network of preferred travel distribution partners in China were profiled to 17 media in Chengdu last week in a bid to improve awareness amongst Chinese consumers of the best agencies to contact when they want to book a great Australian holiday.
The Hon Andrew Robb AO MP, Minister for Trade and Investment, has announced the appointment of Tony South as the new Chair of Tourism Australia's board.
Tourism Australia is supporting a new promotion by Tourism & Events Queensland and Singapore Airlines providing special, all-inclusive return economy fares into Cairns and Brisbane from India.
Tourism Australia, in partnership with the STOs, has announced dates for the North America 2016 Australia Tourism Summit, Australia Marketplace and the There’s Nothing Like Australia Retail Roadshow. The Tourism Summit and Marketplace will next year be held in the same week in Los Angeles to build an even stronger platform for industry to gain insights and connections to support their business growth.
Tourism Australia has produced a 28-page feature on Australian driving experiences targeting the German self-drive market to coincide with one of the world’s biggest motor shows in Germany.
Tourism Australia’s latest campaign has hit its target to encourage holiday makers to spend more on Australia’s ‘world class’ food and wine as part of the travel experience.