Tourism Australia’s latest campaign has hit its target to encourage holiday makers to spend more on Australia’s ‘world class’ food and wine as part of the travel experience.
Tourism Australia has produced a 28-page feature on Australian driving experiences targeting the German self-drive market to coincide with one of the world’s biggest motor shows in Germany.
Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.
Tourism Australia’s recent campaigns in India have won awards across two categories at the CMO Asia Awards held earlier this month in Singapore.
More than 30 representatives from Tourism Australia’s select network of preferred travel distribution partners in China received specialist training on how to design attractive packages for Alibaba’s popular travel site, Alitrip.com, last week.
Australia House is opening its doors once again for a ‘Restaurant Australia’ showcase, this time hosted by Australian food ambassador Donna Hay.
Tourism Australia has partnered with French fashion brand Celio to launch a ‘Longboard’ collection and promote Australia as an ideal youth destination.
Two episodes featuring Melbourne and Brisbane are amongst the highest rating shows for popular Korean food and wine TV program Tasty Road.
Tourism Australia, Destination New South Wales, South Australian Tourism Commission and Singapore Airlines have teamed up for a promotional campaign in India during August.
Approximately 400 Aussie Specialists and travel agents across Germany will be updated on SilkAir’s new Singapore to Cairns service as well as Australia’s aquatic and coastal experiences during a roadshow from 8 – 22 September.
The Asian high-spender market has changed dramatically in recent years and is now dominated by China according to a new report released by Tourism Research Australia.
Approximately 400 hotel investors, owners and operators gathered at HotelsWorld in Sydney last week, an annual conference held over three days covering a range of topics from travel trends to investment.
Australia enjoyed ‘solid growth’ in inbound tourism for the year ending March 2015 with a double digit increase in international visitor spending to an all-time high of A$32.5bn and international visitor arrivals to Australia surpassing 7 million for the first time.
International visitors to Australia aged 15 years and over spent a record breaking $32.5 billion for the 12 months ending March 2015, up 10 per cent off the back of an 8 per cent increase in arrivals and 7 per cent growth in visitor nights.
One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team.
Tourism Australia and Sichuan Airlines have launched a pop-up-shop showcasing iconic Australian images and the products of Sichuan Airlines in the Terminal 1 departure hall of Chengdu International Airport in Western China.
Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday.
The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million.
The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.
Australia is enjoying record growth in international arrivals and spending, with international visitor spending rising by 7 per cent in 2014 on the back of a big increase in the number of Chinese tourists and a strong performance from the United States.
Tourism Australia is revamping its award-winning Aussie Specialist Program (ASP), in a move aimed at giving travel sellers globally the knowledge and skills to better promote and sell Australia.
In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally.
Tourism Australia and Etihad Airways have deepened their commercial partnership by signing a five-year, A$30 million marketing deal to promote Australia to leisure and business travellers in key overseas markets.
Tourism Australia and Virgin Australia have announced their intent to renew their ongoing relationship which will see the two parties jointly spend A$50 million over the next five years promoting Australia to leisure and business travellers in key international markets.
Tourism Australia has partnered with Asian lifestyle television channel, Life Inspired, on a seven-part ‘Savour Australia’ food travelogue featuring Asian TV personality Jason Godfrey.
Qantas and American Airlines have announced an expansion to their relationship which will see the US carrier fly from Los Angeles to Sydney for the first time and Qantas return to San Francisco.
Three people received awards related to tourism in the Queen’s Birthday 2015 honours list on Monday 8 June – Mr Peter Myles Burnett from Victoria, Mr Geoffrey Craig Kimberley from Victoria and Mr Hamish Andrew Turner from NSW.
Etihad Airways, the national airline of the United Arab Emirates, has put Brisbane and Sydney within easier reach of more international visitors following the launch this week of new services to the two cities.
On Friday 29 May Tourism Australia hosted a long-table dinner on the Odaiba boardwalk in Tokyo, Japan as part of its ‘Restaurant Australia’ campaign showcasing the best of Australian food and wine.
Milan-based gastronomes were invited to experience a week of Australian food and wine events in gourmet marketplace Eataly last month.
The latest international arrivals data for the year ending December 2014 released today by the Australian Bureau of Statistics (ABS) reveal a 7.6 per cent rise in short-term visitors to Australia to 6.9 million – the highest visitor arrivals growth the country has seen in a decade.
Tourism Australia has run two successful ‘Restaurant Australia’ promotions in India recently. In February, Tourism Australia teamed up with Singapore Airlines, Tourism & Events Queensland, South Australian Tourism Commission and Tourism Victoria promoting distinctive food and wine experiences in Australia in print and on TV with promotional fares Down Under.
Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets.
Results from a recent Facebook survey undertaken by Tourism Australia highlight the important role social media platforms and user-generated content play in stimulating conversations about Australia and promoting the country as a travel destination of choice.
Preliminary data estimates released by the Australian Bureau of Statistics last week show international visitor arrivals to Australia for the 12 months ending March 2015 reached just over seven million – the highest Australia has ever seen.
International capacity growth to Australia was up one per cent during January 2015 with stronger growth expected in February boosted by travel for Chinese New Year celebrations. Find out more in the April 2015 edition of Tourism Australia’s aviation newsletter.
The largest hotel group in Australia, Accor, has launched a new campaign to encourage Australians to holiday in Australia this winter.
Tourism Australia has announced that Queensland's Gold Coast will play host to the country’s largest annual tourism trade show - the Australian Tourism Exchange (ATE) - in 2016.
This Saturday, 18 April, a Japanese reporter will walk around Melbourne with a wearable camera broadcasting live to audiences back home via a special website set up by digital magazine Antenna.
Commuters in Tokyo were treated to an Aussie-inspired dining experience this month through a ‘Restaurant Australia’ featured promotion in Metro min, a free magazine distributed at Metro stations.