News Stories

Inspiring German self-drive travellers

Tourism Australia has produced a 28-page feature on Australian driving experiences targeting the German self-drive market to coincide with one of the world’s biggest motor shows in Germany.

'Supersize selfies' to inspire Japanese travellers

Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.

New Singapore Airlines promotion in India

Tourism Australia, Destination New South Wales, South Australian Tourism Commission and Singapore Airlines have teamed up for a promotional campaign in India during August.

Australia goes on tour in Germany

Approximately 400 Aussie Specialists and travel agents across Germany will be updated on SilkAir’s new Singapore to Cairns service as well as Australia’s aquatic and coastal experiences during a roadshow from 8 – 22 September.

Tourism Australia releases quarterly update on sector performance

Australia enjoyed ‘solid growth’ in inbound tourism for the year ending March 2015 with a double digit increase in international visitor spending to an all-time high of A$32.5bn and international visitor arrivals to Australia surpassing 7 million for the first time.

International visitor spending hits an all-time high

International visitors to Australia aged 15 years and over spent a record breaking $32.5 billion for the 12 months ending March 2015, up 10 per cent off the back of an 8 per cent increase in arrivals and 7 per cent growth in visitor nights.

Australia pops-up at Chengdu Airport in Western China

Tourism Australia and Sichuan Airlines have launched a pop-up-shop showcasing iconic Australian images and the products of Sichuan Airlines in the Terminal 1 departure hall of Chengdu International Airport in Western China.

Solid international arrivals growth continues

The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million.

ICC Cricket World Cup demonstrates value of big events

The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.

World's travel trade arrive in Melbourne for ATE15

In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally.

Tourism recipients in Queen’s Birthday 2015 honours list

Three people received awards related to tourism in the Queen’s Birthday 2015 honours list on Monday 8 June – Mr Peter Myles Burnett from Victoria, Mr Geoffrey Craig Kimberley from Victoria and Mr Hamish Andrew Turner from NSW.

Etihad Airways launches new services to Australia

Etihad Airways, the national airline of the United Arab Emirates, has put Brisbane and Sydney within easier reach of more international visitors following the launch this week of new services to the two cities.

Australia records highest arrivals growth in 10 years

The latest international arrivals data for the year ending December 2014 released today by the Australian Bureau of Statistics (ABS) reveal a 7.6 per cent rise in short-term visitors to Australia to 6.9 million – the highest visitor arrivals growth the country has seen in a decade.

‘Restaurant Australia’ tempting Indian consumers

Tourism Australia has run two successful ‘Restaurant Australia’ promotions in India recently. In February, Tourism Australia teamed up with Singapore Airlines, Tourism & Events Queensland, South Australian Tourism Commission and Tourism Victoria promoting distinctive food and wine experiences in Australia in print and on TV with promotional fares Down Under.

Social media means big business for Australian tourism

Results from a recent Facebook survey undertaken by Tourism Australia highlight the important role social media platforms and user-generated content play in stimulating conversations about Australia and promoting the country as a travel destination of choice.

Overseas visitors to Australia hits record 7 million

Preliminary data estimates released by the Australian Bureau of Statistics last week show international visitor arrivals to Australia for the 12 months ending March 2015 reached just over seven million – the highest Australia has ever seen.

Aviation newsletter April 2015

International capacity growth to Australia was up one per cent during January 2015 with stronger growth expected in February boosted by travel for Chinese New Year celebrations. Find out more in the April 2015 edition of Tourism Australia’s aviation newsletter.

Australia on the menu in Japan

Commuters in Tokyo were treated to an Aussie-inspired dining experience this month through a ‘Restaurant Australia’ featured promotion in Metro min, a free magazine distributed at Metro stations.