News Stories

Luxury Walkabout meets Brazil top travel sellers and media

More than 100 of Brazil’s top luxury agents and industry partners and 35 media were treated to a week-long Walkabout Brazil Roadshow to showcase Tourism Australia’s new coastal and aquatic campaign and meet 10 luxury suppliers.

Australia makes a splash in the USA and Canada

Tourism Australia has launched a major campaign in the USA and Canada to promote Australia’s aquatic and coastal offering, featuring the new coastal and aquatic campaign which launched in New York on Australia Day.

Noma Australia unveils menu

Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients.

New campaign showcases Australia's aquatic and coastal experiences

Tourism Australia launched its new $40 million multi-platform global marketing campaign, which highlights the country’s world-class aquatic and coastal experiences, at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.

Australia launches new international tourism campaign

Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.

Major media promotion launches in the USA

Tourism Australia has launched a major partnership with Time Inc. Affluent Media Group in the USA to drive bookings among affluent travellers, premium American Express card members and leading premium travel professionals.

Great Barrier Reef to star in global TV series

Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.

North America 2016 Australia Tourism Summit

Strong early interest has already been received for the North America 2016 Australia Tourism Summit which will host up to 300 travel, aviation, hospitality and industry executives involved in the booming USA outbound holiday market for travel to Australia.

Popular China TV show Running Man to be filmed in Australia

Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.

Media and industry get Indigenous Australian experience in Paris

More than 60 industry and media gathered at the Australian Embassy in Paris earlier this month to hear Warwick Thornton speak about his experience co-directing the film ‘Aboriginal Australia: Our Country is waiting for you’ and learn about Australia’s Indigenous tourism offering.

Australia to enhance visa arrangements for Indonesian visitors

Australia will introduce a three-year, multiple-entry visa for Indonesian visitors to Australia next year and expand online visa lodgement to all Indonesian citizens by 2017, making the process of applying for an Australian visa simpler for Indonesian tourists and business people.

New Tourism Australia Board appointments

New appointments to the Tourism Australia Board of Directors were announced last week by Australia’s Minister for Trade and Investment the Hon. Andrew Robb AO MP and Minister for Tourism and International Education Senator the Hon. Richard Colbeck.

Tourism Australia expands Key Distribution Partners in China

Broadcast, print and online media gathered at events in Shanghai, Beijing and Guangzhou earlier this month to gain insights on Chinese travel Down Under and hear about Tourism Australia activities with its network of preferred travel sellers in China.

Aussie Specialist Program continues global roll out

Frontline travel sellers in India, Malaysia and Singapore are now benefitting from Tourism Australia’s revamped Aussie Specialist Program (ASP) website which is being progressively rolled out in 11 languages across Australia’s key inbound markets over the next six months.

Australia featured in new Brazilian TV show

Tourism Australia’s Americas team travelled to Brazil last week to conduct a series of meetings with nearly 20 Brazilian trade and PR partners in preparation for the launch of TV telenovela Totalmente Demais.

Australia on show at PURE Life Experiences 2015

Australia was in the spotlight at luxury travel trade event PURE Life experiences, with 20 Australian suppliers attending the event held in Marrakech this month – the largest contingent of suppliers from any country.

Stand partner record at major Italian trade show

Tourism Australia was joined by nine Australian tourism businesses and three Australian state tourism organisations at Italy’s most important travel trade show, TTG Incontri, earlier this month – the biggest stand partner participation so far for this Italian trade event.

Land Rover Experience Tour kicks off in Northern Territory

Tourism Australia and Tourism Northern Territory are supporting a world-famous driving tour featuring a convoy of 19 Land Rover vehicles departing from north east Arnhem Land today and culminating at Uluru three weeks’ later.

Adventurous Australia on show at World Summit

More than 700 delegates, including buyers and media, from 58 countries learned more about Australia’s adventure experiences at the Adventure Travel Trade Association (ATTA) world summit in Chile earlier this month.

Noma Australia booking details announced

Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.

US media and VIPs dine out on stories from Down Under

Tourism Australia in conjunction with Australia’s state and territory tourism organisations (STOs) and Wine Australia held a series of events in New York last week to update key US travel media on why ‘There’s Nothing Like Australia’.