News Stories

Federal tourism ministerial changes

Tourism Australia welcomes the reappointment of The Hon Steven Ciobo MP as the Minister representing the tourism sector in the federal cabinet. Minister Ciobo retains his portfolio with the new title: Minister for Trade, Tourism and Investment.

New video collection showcases Aboriginal Tourism

Tourism Australia has released new video content showcasing Aboriginal tourism experiences and behind-the-scenes footage of Tourism Australia’s film Aboriginal Australia: Our Country is Waiting for You, to coincide with NAIDOC (National Aborigines and Islanders Day Observance Committee) Week 2016.

Australia's business events on show in New Zealand

Around 100 leading New Zealand business event planners and corporate clients gathered in Auckland on 29 June for a special event to learn more about Australia’s capabilities as a business events and incentive travel destination.

World's biggest selfie campaign picks up three Cannes awards

One of Tourism Australia’s most innovative recent tourism campaigns has received international recognition at this year’s prestigious Cannes Lions Advertising Awards. Tourism Australia picked up three awards for its GIGA Selfie promotion, which involved the world’s largest selfie service being offered to travellers in two of the country’s most popular and iconic destinations.

Koreans to view Australia 360

Tourism Australia has partnered with Korea’s leading telecommunications service provider KT, to launch a new 360 digital campaign, forecast to reach over 10 million Koreans.

Australia's top chefs cook brunch for world's best

To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia next year.

National Visitor Survey March 2016 data released

Figures released today by Tourism Research Australia(TRA), reveal a continuation of strong growth in domestic travel, with overnight expenditure up five per cent to $58.3 billion for the March 2016 year end.

Asia leads the way in strong visitor arrivals growth

Japanese visitors to Australia were up almost 50 per cent and Chinese visitors up almost a third in April compared to the same month in 2015 according to the latest Australian Bureau of Statistics (ABS) figures.

Chris Hemsworth provides inspiration to explore Australia

Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.

Double-digit growth in international visitor spending Down Under

International visitor spending continues to register record growth reaching $38 billion for the 12 months to the end of March this year, up 17 per cent or $5.4 billion over the period according to the latest International Visitor Survey conducted by Tourism Research Australia.

More than 2,300 travel industry delegates arrive on the Gold Coast

For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.

Tourism Australia releases new market and consumer profiles

The updated market profiles released today highlight market performance, the aviation landscape, planning and booking information sources and distribution for each of Tourism Australia’s target markets. In addition Tourism Australia has published in-depth consumer profiles for each market, giving more detailed insight into the most important factors for travellers when selecting a holiday destination.

Double digit growth for international visitors in March

Australia welcomed 754,600 visitor arrivals during March 2016, an increase of 11.6 per cent relative to the same period of the previous year, according to the latest statistics released by the Australian Bureau of Statistics (ABS).

Winners of Taste of Australia in Japan announced

The winners of the recent Taste of Australia promotion - organised by Austrade to showcase the quality, taste, safety and counter-seasonal advantages of Australian food and beverages - were announced last week.

New tourism campaign launched as part of Australia Week in China

Tourism Australia’s latest marketing campaign launched in spectacular fashion in China this week, supported by a sophisticated web site optimised for the country’s millions of mobile phone users, as part of Australia’s largest ever trade delegation to China.

Strong growth continues for visitors Down Under

Australia welcomed 796,700 international visitors during February 2016, an increase of just over 10 per cent compared to the previous year, as the country continues to see strong results from its long term ‘Tourism 2020’ strategy.