More than 100 of Brazil’s top luxury agents and industry partners and 35 media were treated to a week-long Walkabout Brazil Roadshow to showcase Tourism Australia’s new coastal and aquatic campaign and meet 10 luxury suppliers.
Tourism Australia has launched a major campaign in the USA and Canada to promote Australia’s aquatic and coastal offering, featuring the new coastal and aquatic campaign which launched in New York on Australia Day.
Tourism Australia has kicked off a new campaign in Japan to promote ANA’s (All Nippon Airways) new flight between Tokyo Haneda and Sydney which launched in December last year.
Tourism Australia has been honoured by the Korean travel industry as one of the best National Tourism Organisations in the area of outstanding marketing and strategic promotions.
India’s national carrier Air India, in partnership with Tourism Australia, is tempting Indian travellers with a special fare promotion on its daily, non-stop service between New Delhi and Sydney and Melbourne.
Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients.
Tourism Australia launched its new $40 million multi-platform global marketing campaign, which highlights the country’s world-class aquatic and coastal experiences, at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
Tourism Australia in collaboration with key distribution partners in India has launched a new campaign to entice Indian travellers to Australia during the upcoming summer season.
Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences.
Australia’s tourism industry is continuing its record breaking trend with annual Chinese visitor arrivals hitting one million for the first time.
Tourism Australia has launched a new promotion in Germany featuring Australia’s unique Indigenous tourism experiences.
A stunning Australian coastal scene has been splashed across the front cover of one of America’s leading travel publications, Condé Nast Traveler, which has named Australia ‘Destination of the Year’.
Tourism Australia has launched a major partnership with Time Inc. Affluent Media Group in the USA to drive bookings among affluent travellers, premium American Express card members and leading premium travel professionals.
Australia has been touted as one of hottest places to visit in 2016 by a number of leading US travel publications including Travel + Leisure, Afar and Departures.
Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.
Strong early interest has already been received for the North America 2016 Australia Tourism Summit which will host up to 300 travel, aviation, hospitality and industry executives involved in the booming USA outbound holiday market for travel to Australia.
Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.
More than 60 industry and media gathered at the Australian Embassy in Paris earlier this month to hear Warwick Thornton speak about his experience co-directing the film ‘Aboriginal Australia: Our Country is waiting for you’ and learn about Australia’s Indigenous tourism offering.
More than 200 Indonesian travel agents received product updates and improved business-to-business contact with 30 Team Australia members at Walkabout Indonesia last week.
Australia will introduce a three-year, multiple-entry visa for Indonesian visitors to Australia next year and expand online visa lodgement to all Indonesian citizens by 2017, making the process of applying for an Australian visa simpler for Indonesian tourists and business people.
Six celebrities from Korean’s number one food talk show, ‘Wednesday Gourmet Club’ on tvN, are currently travelling around Western Australia and New South Wales tasting fresh produce and meeting local people.
Japan’s largest recipe website Cookpad, which draws over 60 million visitors monthly, has published a new section with recipes using Australian produce matched with Australian wine.
New appointments to the Tourism Australia Board of Directors were announced last week by Australia’s Minister for Trade and Investment the Hon. Andrew Robb AO MP and Minister for Tourism and International Education Senator the Hon. Richard Colbeck.
Broadcast, print and online media gathered at events in Shanghai, Beijing and Guangzhou earlier this month to gain insights on Chinese travel Down Under and hear about Tourism Australia activities with its network of preferred travel sellers in China.
Frontline travel sellers in India, Malaysia and Singapore are now benefitting from Tourism Australia’s revamped Aussie Specialist Program (ASP) website which is being progressively rolled out in 11 languages across Australia’s key inbound markets over the next six months.
Tourism Australia’s Americas team travelled to Brazil last week to conduct a series of meetings with nearly 20 Brazilian trade and PR partners in preparation for the launch of TV telenovela Totalmente Demais.
Australia was in the spotlight at luxury travel trade event PURE Life experiences, with 20 Australian suppliers attending the event held in Marrakech this month – the largest contingent of suppliers from any country.
Tourism Australia launched a targeted campaign this month to Signature Travel Network, the largest retail travel network in the USA with more than 6,000 agents, four million consumers and sales in excess of US$6 billion.
Australia has earned a number of prestigious awards in Condé Nast Traveler’s 2015 Readers’ Choice Awards in the USA.
Tourism Australia and STA Travel are running a campaign until the end of October highlighting the benefits of working while travelling in Australia to 18 to 30 year olds in the United Kingdom.
Tourism Australia, in partnership with Japan’s leading wedding publisher Zexy and tour operator JTB, launched a campaign last week targeting the lucrative honeymoon market.
Brazil’s leading TV network Globo has released a trailer showing the upcoming episodes of its new TV drama – Totalmente Demais (Totally Awesome) – shot recently in Sydney and The Whitsundays.
Australia’s enduring international appeal has been confirmed by Lonely Planet today, making the leading global travel authority’s Top 10 list of countries to visit in 2016.
One of Hong Kong’s leading travel and lifestyle publications, U Magazine, praised Tourism Australia’s social media activities at an awards ceremony on 14 October.
Tourism Australia was joined by nine Australian tourism businesses and three Australian state tourism organisations at Italy’s most important travel trade show, TTG Incontri, earlier this month – the biggest stand partner participation so far for this Italian trade event.
Tourism Australia and Tourism Northern Territory are supporting a world-famous driving tour featuring a convoy of 19 Land Rover vehicles departing from north east Arnhem Land today and culminating at Uluru three weeks’ later.
More than 700 delegates, including buyers and media, from 58 countries learned more about Australia’s adventure experiences at the Adventure Travel Trade Association (ATTA) world summit in Chile earlier this month.
Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.
Tourism Australia in conjunction with Australia’s state and territory tourism organisations (STOs) and Wine Australia held a series of events in New York last week to update key US travel media on why ‘There’s Nothing Like Australia’.