News Stories

Australia’s aquatic and coastal highlights to feature in new campaign

Tourism Australia has kicked off filming for a new advertisement featuring some of Australia’s most iconic aquatic and coastal areas. The ad forms part of the organisation’s $40 million multi-platform marketing campaign which will roll out across Australia’s key international markets in the new year.

How to book a great Aussie holiday in China

Tourism Australia’s select network of preferred travel distribution partners in China were profiled to 17 media in Chengdu last week in a bid to improve awareness amongst Chinese consumers of the best agencies to contact when they want to book a great Australian holiday.

North America Tourism Summit, Marketplace and Retail Roadshow

Tourism Australia, in partnership with the STOs, has announced dates for the North America 2016 Australia Tourism Summit, Australia Marketplace and the There’s Nothing Like Australia Retail Roadshow. The Tourism Summit and Marketplace will next year be held in the same week in Los Angeles to build an even stronger platform for industry to gain insights and connections to support their business growth.

Inspiring German self-drive travellers

Tourism Australia has produced a 28-page feature on Australian driving experiences targeting the German self-drive market to coincide with one of the world’s biggest motor shows in Germany.

'Supersize selfies' to inspire Japanese travellers

Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.

New Singapore Airlines promotion in India

Tourism Australia, Destination New South Wales, South Australian Tourism Commission and Singapore Airlines have teamed up for a promotional campaign in India during August.

Australia goes on tour in Germany

Approximately 400 Aussie Specialists and travel agents across Germany will be updated on SilkAir’s new Singapore to Cairns service as well as Australia’s aquatic and coastal experiences during a roadshow from 8 – 22 September.

Tourism Australia releases quarterly update on sector performance

Australia enjoyed ‘solid growth’ in inbound tourism for the year ending March 2015 with a double digit increase in international visitor spending to an all-time high of A$32.5bn and international visitor arrivals to Australia surpassing 7 million for the first time.

International visitor spending hits an all-time high

International visitors to Australia aged 15 years and over spent a record breaking $32.5 billion for the 12 months ending March 2015, up 10 per cent off the back of an 8 per cent increase in arrivals and 7 per cent growth in visitor nights.

Australia pops-up at Chengdu Airport in Western China

Tourism Australia and Sichuan Airlines have launched a pop-up-shop showcasing iconic Australian images and the products of Sichuan Airlines in the Terminal 1 departure hall of Chengdu International Airport in Western China.

Solid international arrivals growth continues

The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million.

ICC Cricket World Cup demonstrates value of big events

The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.

World's travel trade arrive in Melbourne for ATE15

In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally.