International visitor spending continues to register record growth reaching $38 billion for the 12 months to the end of March this year, up 17 per cent or $5.4 billion over the period according to the latest International Visitor Survey conducted by Tourism Research Australia.
Vivid Sydney, the world’s largest festival of light, music and ideas, opens today and runs until 18 June, 2016.The festival is expected to attract over 1.7 million people.
The Gold Coast turned on the sunshine and rolled out the red carpet for the 37th annual Australian Tourism Exchange (ATE) on the Gold Coast last week.
Australia’s stunning coast and delicious food will be showcased to millions of Australian and international TV viewers in an exciting new series fronted by two of Tourism Australia’s global Friends of Australia ambassadors.
More than 2,300 delegates attending the 2016 Australian Tourism Exchange (ATE16) were treated to a warm Aussie welcome at the Gold Coast Events Centre last night by 'the voice' of Tourism Australia's latest ad, Chris Hemsworth.
Tourism Australia’s latest iteration of the aquatic and coastal campaign will showcase unique and varied fishing experiences.The hugely popular sport has been identified as the next big thing for marketing Australia, with research showing it to be an area of ‘untapped tourism potential’.
For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.
The updated market profiles released today highlight market performance, the aviation landscape, planning and booking information sources and distribution for each of Tourism Australia’s target markets. In addition Tourism Australia has published in-depth consumer profiles for each market, giving more detailed insight into the most important factors for travellers when selecting a holiday destination.
Australia welcomed 754,600 visitor arrivals during March 2016, an increase of 11.6 per cent relative to the same period of the previous year, according to the latest statistics released by the Australian Bureau of Statistics (ABS).
Tourism Australia has kicked off its aquatic and coastal campaign in Hong Kong with a moving showroom on the streets.
Tourism Australia and STA Travel have launched a youth campaign in France encouraging travellers to create their ultimate list of Australia experiences.
Tourism Australia has been working with local industry in Canada to generate excitement about new routes and activities.
The winners of the recent Taste of Australia promotion - organised by Austrade to showcase the quality, taste, safety and counter-seasonal advantages of Australian food and beverages - were announced last week.
The response to the roll out of Tourism Australia’s new aquatic and coastal campaign in the United States is already exceeding expectations.
The 30th anniversary of the release of Crocodile Dundee is expected to provide a significant boost to tourism in Kakadu, where most of the film’s Australian scenes were shot.
Up to one hundred of the world's top extreme sports athletes will converge at one of Australia’s most iconic coastal destinations in May to film three days of adrenalin-fuelled fun and share their content with tens of millions of people around the world.
Tourism Australia’s latest marketing campaign launched in spectacular fashion in China this week, supported by a sophisticated web site optimised for the country’s millions of mobile phone users, as part of Australia’s largest ever trade delegation to China.
Tourism Australia’s innovative use of ‘Virtual Reality’ (VR) and 360 degree video is hitting the mark with consumers and travel sellers eager to get a more immersive experience of Australia’s best aquatic and coastal experiences.
Australia welcomed 796,700 international visitors during February 2016, an increase of just over 10 per cent compared to the previous year, as the country continues to see strong results from its long term ‘Tourism 2020’ strategy.
Tourism Australia and Twitter in collaboration some of India’s key food influencers organised a live tweet session to bring alive the best of Australia’s food stories.