Tourism Australia has appointed Fairfax Media’s brand and content studio MADE and Sydney content agency Storyation to assist in a major project to evolve content on its australia.com website.
Strong growth in aviation projects, particularly new aircraft orders, has helped Australia’s tourism investment pipeline rocket to $59.8 billion (up $6.5 billion) for the year ending 2015.
Tourism Australia has launched a digital aquatic-themed campaign targeting young French travellers.
The Aussie Specialist Team launched its first mega-training session in Beijing, welcoming more than 500 agents from over 60 travel agencies.
A recent collaboration with celebrity Chef Ranveer Brar and Twitter resulted in a first-of-its-kind Twitter video series in India, showcasing Australia’s top food and wine experiences.
Tourism Australia has continued its trade education in Brazil, while expanding efforts into more of Latin America as a sponsor of the Latinos Down Under Roadshow.
Strong gains in international tourism will help Australia attain its Tourism 2020 growth target ($115 billion per year) for overnight visitor expenditure by the end of the decade.
Signifying Australia’s growing popularity among Indian travellers, the Australian High Commission in New Delhi has granted a record 150,000 visitor visas during 2015-16.
Global tourism and destination industry news site Skift, has named Tourism Australia’s Australia.com as one of the 25 best tourism websites in the world.
A Singapore broadcast series, in partnership with Tourism Australia and Tourism Western Australia, has attracted over 800,000 weekly viewers.
Tourism Australia welcomes the reappointment of The Hon Steven Ciobo MP as the Minister representing the tourism sector in the federal cabinet. Minister Ciobo retains his portfolio with the new title: Minister for Trade, Tourism and Investment.
Tourism Australia, in partnership with State and Territory Tourism Organisations, have announced the dates for the fifth annual Australia Tourism Summit and Australia Marketplace for 2017.
A program offered to Bachelor of Commerce students at the University of Melbourne has selected four students to spend two weeks at Tourism Australia in Seoul.
Australia welcomed 542,000 international visitor arrivals during May, an increase of 11.4 per cent, and the fifth consecutive month of double-digit growth in international visitor arrivals this year.
Tourism Australia has released new video content showcasing Aboriginal tourism experiences and behind-the-scenes footage of Tourism Australia’s film Aboriginal Australia: Our Country is Waiting for You, to coincide with NAIDOC (National Aborigines and Islanders Day Observance Committee) Week 2016.
Tourism Australia and Air New Zealand have deepened their commercial relationship, signing a new marketing agreement aimed at promoting Australian tourism within key markets served by New Zealand’s long haul carrier.
Around 100 leading New Zealand business event planners and corporate clients gathered in Auckland on 29 June for a special event to learn more about Australia’s capabilities as a business events and incentive travel destination.
Tourism Australia in partnership with Tourism and Events Queensland has entered a new deal with Korean airline Jin Air in Seoul today to secure a new seasonal service to Cairns.
One of Tourism Australia’s most innovative recent tourism campaigns has received international recognition at this year’s prestigious Cannes Lions Advertising Awards. Tourism Australia picked up three awards for its GIGA Selfie promotion, which involved the world’s largest selfie service being offered to travellers in two of the country’s most popular and iconic destinations.
Tourism Australia and global online travel agency Expedia have launched a major new digital advertising campaign enticing consumers in the United States and the United Kingdom to visit Australia.
Following the announcement that Melbourne will be hosting the World's 50 Best Restaurants awards in 2017, the global media have responded.
Tourism Australia has partnered with Korea’s leading telecommunications service provider KT, to launch a new 360 digital campaign, forecast to reach over 10 million Koreans.
To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia next year.
Figures released today by Tourism Research Australia(TRA), reveal a continuation of strong growth in domestic travel, with overnight expenditure up five per cent to $58.3 billion for the March 2016 year end.
Several people received awards related to tourism in the Queen’s Birthday 2016 Honours list on Monday 13 June.
The World’s 50 Best Restaurants and Tourism Australia have today announced in New York that Melbourne, Australia will be the host destination for the prestigious awards in 2017.
Japanese visitors to Australia were up almost 50 per cent and Chinese visitors up almost a third in April compared to the same month in 2015 according to the latest Australian Bureau of Statistics (ABS) figures.
Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will be able to follow the actor and his family on a recent famil trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.
International visitor spending continues to register record growth reaching $38 billion for the 12 months to the end of March this year, up 17 per cent or $5.4 billion over the period according to the latest International Visitor Survey conducted by Tourism Research Australia.
Vivid Sydney, the world’s largest festival of light, music and ideas, opens today and runs until 18 June, 2016.The festival is expected to attract over 1.7 million people.
The Gold Coast turned on the sunshine and rolled out the red carpet for the 37th annual Australian Tourism Exchange (ATE) on the Gold Coast last week.
Australia’s stunning coast and delicious food will be showcased to millions of Australian and international TV viewers in an exciting new series fronted by two of Tourism Australia’s global Friends of Australia ambassadors.
More than 2,300 delegates attending the 2016 Australian Tourism Exchange (ATE16) were treated to a warm Aussie welcome at the Gold Coast Events Centre last night by 'the voice' of Tourism Australia's latest ad, Chris Hemsworth.
For the first time in its 37 year history, Tourism Australia’s annual business-to-business event for building future tourism opportunities for Australia - the Australian Tourism Exchange (ATE) – takes place on the Gold Coast this week, bringing together more than 2,300 travel industry delegates from more than 30 countries.
Tourism Australia’s latest iteration of the aquatic and coastal campaign will showcase unique and varied fishing experiences.The hugely popular sport has been identified as the next big thing for marketing Australia, with research showing it to be an area of ‘untapped tourism potential’.
The updated market profiles released today highlight market performance, the aviation landscape, planning and booking information sources and distribution for each of Tourism Australia’s target markets. In addition Tourism Australia has published in-depth consumer profiles for each market, giving more detailed insight into the most important factors for travellers when selecting a holiday destination.
Australia welcomed 754,600 visitor arrivals during March 2016, an increase of 11.6 per cent relative to the same period of the previous year, according to the latest statistics released by the Australian Bureau of Statistics (ABS).
Tourism Australia has kicked off its aquatic and coastal campaign in Hong Kong with a moving showroom on the streets.
Tourism Australia and STA Travel have launched a youth campaign in France encouraging travellers to create their ultimate list of Australia experiences.
Tourism Australia has been working with local industry in Canada to generate excitement about new routes and activities.