Archive 2015

New Year projections for Sydney looking good

Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge’s two 79m high concrete pillars.

Great Barrier Reef to star in global TV series

Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.

Popular China TV show Running Man to be filmed in Australia

Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.

Noma Australia booking details announced

Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.

Tourism Australia and Visa form global partnership

Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here.

'Supersize selfies' to inspire Japanese travellers

Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.

Hollywood actress puts global exposure on Uluru

Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will once again see benefits from such global exposure.

Tourism Australia deepens China partnerships

Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually.

ICC Cricket World Cup demonstrates value of big events

The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.

World's travel trade arrive in Melbourne for ATE15

In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally.

Tourism Australia appoints Julie Earle-Levine North America PR Manager

Tourism Australia announced today that Julie Earle-Levine has joined Australia’s national tourism marketing body to further develop its media relations efforts in the US and Canada, with the position based in New York for better access to some of the industry’s top media centres.

David Attenborough returns to film the Great Barrier Reef

David Attenborough returns to the Great Barrier Reef nearly 60 years after his first visit, as part of a new multi-platform media project between Atlantic Productions and Tourism Australia aimed at inspiring greater interest and more visits to the world’s largest coral reef system.

AFC Asian Cup to give Australian tourism a free kick

Australia’s hosting of the AFC Asian Cup provides a fantastic opportunity to reinforce the country's international reputation as a top class, welcoming host for major events and also as a highly desirable destination, according to Tourism Australia Managing Director, John O'Sullivan.