Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge’s two 79m high concrete pillars.
Australia House in London was transformed into a private cinema last night, as royalty, celebrities and media were treated to a special pre-screening of a new documentary film on the Great Barrier Reef, which Tourism Australia believes will inspire greater interest and more visits to the world’s largest coral reef system.
Tourism Australia has confirmed that it is to commence an open tender process to appoint a suitable media service provider(s) to satisfy its global media planning, buying and advertising requirements.
Australia is to feature in two episodes of popular Asian reality show, Running Man, as part of a collaboration between Tourism Australia, Tourism Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.
Australia’s enduring international appeal has been confirmed by Lonely Planet today, making the leading global travel authority’s Top 10 list of countries to visit in 2016.
Bookings for Noma Australia at Barangaroo Sydney will open at 10am AEDT (Australian Eastern Daylight Time), 30 October at www.noma.dk/australia. The Noma Australia residency will run for ten weeks from 26 January until 2 April, serving lunch and dinner Tuesday to Saturday.
Tourism Australia has announced the appointment of a new global agency panel that will provide specialist PR support to its existing in-house teams in a dozen of its key overseas markets.
Tourism Australia has teamed up with Brazil’s leading TV network Globo to produce Australian episodes of its new TV drama - Totalmente Demais - helping to further boost Brazilians' growing desire for holidaying in Australia.
Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here.
Tourism Australia’s latest campaign has hit its target to encourage holiday makers to spend more on Australia’s ‘world class’ food and wine as part of the travel experience.
Japanese travellers will have an opportunity to get involved in a ‘supersized selfie’ to help them share their holiday experiences Down Under in a new promotion launched by Tourism Australia.
Tourism Australia has signed a major new partnership with the world’s leading luxury travel network, Virtuoso®, in an agreement which will help build greater connection between the international luxury market and Australia’s highly desirable luxury offering.
Tourism Australia has partnered with The Precinct Studios to create 'Restaurant Australia', an original three-part television series showcasing modern Australian cuisine to the world.
Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will once again see benefits from such global exposure.
One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team.
Tourism Australia and the Expedia group have signed a multi-million dollar three-year marketing partnership aimed at developing campaigns and content to increase international travel to Australia.
Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday.
Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually.
The findings of a new report analysing the economic impact and benefits of this year’s ICC Cricket World Cup demonstrate the value and importance of Australian tourism backing large scale events, according to Australia’s national tourism organisation.
In the latest boost to Australia’s $31 billion inbound tourism sector, more than 700 leading international travel wholesalers and retailers are gathering in Melbourne this week for the 36th annual Australian Tourism Exchange (ATE), helping to further promote Australia as a travel destination internationally.
Tourism Australia and Virgin Australia have announced their intent to renew their ongoing relationship which will see the two parties jointly spend A$50 million over the next five years promoting Australia to leisure and business travellers in key international markets.
Tourism Australia and Etihad Airways have deepened their commercial partnership by signing a five-year, A$30 million marketing deal to promote Australia to leisure and business travellers in key overseas markets.
Tourism Australia is revamping its award-winning Aussie Specialist Program (ASP), in a move aimed at giving travel sellers globally the knowledge and skills to better promote and sell Australia.
Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets.
Tourism Australia has announced that Queensland's Gold Coast will play host to the country’s largest annual tourism trade show - the Australian Tourism Exchange (ATE) - in 2016.
Tourism Australia announced today that Julie Earle-Levine has joined Australia’s national tourism marketing body to further develop its media relations efforts in the US and Canada, with the position based in New York for better access to some of the industry’s top media centres.
Tourism Australia has today announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai.Mr Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011.
David Attenborough returns to the Great Barrier Reef nearly 60 years after his first visit, as part of a new multi-platform media project between Atlantic Productions and Tourism Australia aimed at inspiring greater interest and more visits to the world’s largest coral reef system.
One of America’s most influential food figures is taking food lovers from more than 40 countries on a personal culinary tour of Australia, in a new TV food show which has just gone to air in the United States this week.
Nearly four million British food lovers will be taken on an Australian culinary adventure in a new TV food show which has just gone to air in the UK.
Tourism Australia kicked off AIME with the announcement that its signature trade-marketing event, Dreamtime 2015, will be held in the city of Adelaide in South Australia.
Virgin Australia and Tourism Australia are targeting this year’s Oscars in a A$4 million joint marketing campaign aimed at luring more Americans to Australia.
Tourism Australia has confirmed that it is seeking a series of agency panels to provide specialist PR support to its in-market teams in a dozen key international tourism markets.
Australia’s hosting of the AFC Asian Cup provides a fantastic opportunity to reinforce the country's international reputation as a top class, welcoming host for major events and also as a highly desirable destination, according to Tourism Australia Managing Director, John O'Sullivan.