Archive 2014

Lots to 'like' about @Australia’s Instagram account

More than 200 leading travel agents from China, Hong Kong and Taiwan - all ‘Aussie Specialists’ with experience in selling Australian holidays - will visit the Whitsundays next year as part of Tourism Australia's annual Corroboree Greater China event.

Social campaign tempts Chinese travellers

A six-day social media campaign run by Tourism Australia on Chinese microblogging website Weibo during Chinese president Xi’s visit to Australia last month has attracted a readership of 120 million, helping to promote Australia as a top-of-mind destination for Chinese travellers.

Australia open for Business Events

Minister for Trade and Investment Andrew Robb has launched a new initiative to attract more international business events to Australian shores.

Heston Blumenthal confirmed to attend Restaurant Australia gala dinner

Tourism Australia has today (Tuesday 11 November) confirmed that one of the world’s greatest gastronomic talents Heston Blumenthal is to attend its Restaurant Australia gala dinner in Tasmania, joining a culinary who's who of more than 80 of the world’s most influential international food and wine writers, broadcasters, celebrity chefs, critics, reviewers, and bloggers.

Tourism Australia announces Lisa Ronson as new CMO

Tourism Australia has today confirmed that Lisa Ronson will be joining Australia's national tourism organisation as its new Chief Marketing OfficerShe replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year.

CMO Nick Baker to leave Tourism Australia

Tourism Australia has today (Monday 20 October) confirmed that its chief marketing officer, Nick Baker, has tendered his resignation and will be leaving the organisation at the end of January 2015.

Australia takes 'open for tourism investment' message to Hong Kong

The head of Australia’s national tourism organisation, John O’Sullivan, will visit Hong Kong this week (October 15-17) to discuss potential investment opportunities in Australia’s tourism infrastructure with both Hong Kong-based and regional investors.

Best social media award for Tourism Australia

Tourism Australia is celebrating its second international destination marketing award in a week, after being selected as the winner for Best Social Media Presence in the Tourism Board category at this year's 'Skiftie' awards.

Serving up Restaurant Australia around the world

Later this month (September) sees the international roll-out of Tourism Australia's'Restaurant Australia' campaign gather momentum with high profile launch events taking place across the world, including the United Kingdom, Singapore, Korea and Hong Kong.

Tourism Australia makes executive strategy appointment

Tourism Australia has confirmed the appointment of Adele Labine-Romain as its new Executive General Manager Strategy and Research. Ms Labine-Romain replaces Nell Anderson who recently announced her intention to resign from Tourism Australia, after having spent six years working for the national tourism organisation.

Adelaide to host Corroboree Europe

Adelaide will host one of the world’s most important gatherings of travel agents next year.Tourism Australia has just announced in the UK that Adelaide will – for the first time – be the host city for Corroboree Europe from April 26 to 29, 2015.

Popular South Korean TV show 'Running Man' filmed in Australia

This week, fans of Running Man watched contestants compete in Kangaroo suits at Currumbin Wildlife Sanctuary and take a helicopter ride over the Gold Coast. Melbourne’s laneways and surrounds are set to feature as the backdrop for the next episode.