Tourism Australia has confirmed the appointment of Adele Labine-Romain as its new Executive General Manager Strategy and Research. Ms Labine-Romain replaces Nell Anderson who recently announced her intention to resign from Tourism Australia, after having spent six years working for the national tourism organisation.
Later this month (September) sees the international roll-out of Tourism Australia's'Restaurant Australia' campaign gather momentum with high profile launch events taking place across the world, including the United Kingdom, Singapore, Korea and Hong Kong.
A 29 year old, wombat virgin has helped Tourism Australia’s Facebook page reach six million fans, making it the most followed tourism body on Facebook globally.
Tourism Australia has selected an elite group of China-based travel agencies to spearhead a new, high yield distribution network focused upon selling high quality Australian holiday packages to China’s rapidly growing middle classes.
This year’s Australian Tourism Exchange (ATE14) - held for the first time ever in Cairns - has been hailed an ‘outstanding success’ by organisers Tourism Australia and Tourism and Events Queensland, after receiving almost perfect feedback in a survey of the 1,800 international buyers and Australian sellers delegates who attended the event.
As Australia celebrates Aboriginal and Torres Strait Islander cultures during NAIDOC week, Tourism Australia acknowledged the efforts of the country’s Indigenous Tourism Champions in providing enriching cultural experiences for international visitors.
Tourism Australia is embarking upon a new 'high yield' distribution strategy in China, aimed at building an elite network of specialist travel agents, professionally trained to sell high quality Australian holiday packages to the country's rapidly growing middle classes.
Tourism Australia has today announced Melbourne will host the country’s premier tourism trade show for attracting international business, the Australian Tourism Exchange (ATE), in 2015.
270 top travel agents from China, Hong Kong and Taiwan - all specialising in selling Australian holidays - will converge on the Gold Coast at the end of June for Tourism Australia's inaugural Corroboree Greater China.
Figures released by Tourism Australia at the Australian Tourism Exchange (ATE14), being held this week in Cairns, suggest that annual spending by Chinese visitors to Australia could rise to A$13 billion by 2020.