5 May 2016
Tourism Australia has kicked off its aquatic and coastal campaign in Hong Kong with a moving showroom on the streets from Friday 29 April for two weeks.
Hong Kongers are encouraged immerse themselves in incredible Australian holiday experiences via virtual reality (VR) and 360 mobile technology.
The promotion follows the recent launch of the refreshed campaign in mainland China launched in spectacular fashion as part of Australia Week in China. Hong Kong remained Australia’s 10th largest inbound market based on visitor arrivals and was the eighth largest market when ranked on total visitor expenditure in 2015.